A

SUMMER TRAINING REPORT

On
“IMPACT OF AIRCEL ON THE OTHER COMPETITORS OF
TELECOM INDUSTRY”

SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF

THE DEGREE
BBA ( CAM)
INDRAPRASTHA UNIVERSITY, DELHI
(2008-2010)

SUBMITTED TO SUBMITTED BY
ARJUN THAKKAR
BBA (CAM) 3rd Semester

JSS ATE NOIDA

C-20/1, SECTOR-62, NOIDA-201301
 STUDENT’S DECLARATION

I, Arjun Thakkar hereby declare that the Research Project

entitled “IMPACT OF AIRCEL ON THE OTHER
COMPETITORS OF TELECOM INDUSTRY” submitted in
partial fulfillment of ‘Bachelor of Business Administration’ is
my original work and not submitted for the award of any other
Degree, Diploma, Fellowship or other similar TITLE or PRIZE.
It is a report, which is based on various interviews, surveys that
is conducted during my research report period in Agra as a
student of B.B.A.( CAM) from “ JSS ATE, Noida

(Arjun Thakkar )
BBA (CAM)
3rd Semester
 ACKNOWLEDGEMENT

In order to achieve something concrete, there in continuous need

of guidance, inspiration & help. For all these aforementioned
sections of my work that tends towards in the successful study of
costumer satisfaction in Noida.

It is humble attempt to sketch the contribution of all these

persons who have directly or indirectly given their precious time
& help along with project guidance for carving this report in the
following shape.

I also thank my faculty guide of JSS ATE, Noida for the valuable
support.

Last but not the least I would like to pay thanks to my friends
and others who are directly or indirectly help me in providing
information and sharing with me their precious time.

ARJUN THAKKAR
 PREFACE

BBA Programme is one of the most reputed professional courses

in the field of management. This course includes both theory and

its applications as per contents of its curriculum. Industrial

Training is an integral part of BBA Program of JSS ATE, Noida. It

give exposure to our practical knowledge and also to get interact

with the various aspects of present market conditions. Each

student is required to undergo practical training in an industrial

organization after the .completion of second semester

examination.

The research report program is designed to give the managers the

future of the corporate happenings and work culture. The real life

situation is really different from the stimulated exercise enacted

in an artificial environment inside. The research report program

is designed, so that the managers or tomorrow do not feel when

the time comes to take responsibilities.

Aircel is launching the largest, most complex information and

communication business network anywhere in the World.

Aircel is in process of establishing a nationwide high capacity

integrates and coverage digital network to offer services for

enterprise and individual, application and consulting.

The experience that I have got during this period has given me

with a orientation which I believe will help me to shoulder any

task successfully in near future.

I have tried my best to arrange my work in a systematic and

chronological way. However to cover detailed information of the

organization in such a short period was impossible. Despite the

inherent shortcomings of the study, a genuine attempt was made

on my part to see that the study was carried out in the right

respective.
 TABLE OF CONTENTS

S. No. TITLE

1 Introduction

2 Executive summary

3 Objective of the study

4 Company profile

5 Research methodology

6 Research Design

7 Observation & Analysis

8 Conclusion

9 Limitations

10 Suggestions

11 Recommendations

12 Bibliography

13 Questionnaire
INTRODUCTION
 INTRODUCTION

The Aircel Group is a joint venture between Maxis

Communications Berhad of Malaysia and Apollo Hospital

Enterprise Ltd of India, with Maxis Communications holding a

majority stake of 76%which is really good for the new entrants

like aircel.

Aircel commenced operations in 1999 and became the leading

mobile operator in Tamil Nadu within 18 months. In December

2003, it launched commercially in Chennai and quickly

established

Aircel is a mobile phone service provider in India. It offers both

prepaid and postpaid GSM cellular phone coverage throughout

Kerala, Tamil Nadu (including Chennai), Andhra Pradesh,

Assam, North East India, Orissa, West Bengal (including

Kolkata), Jammu and Kashmir, Bihar , Himachal Pradesh &

Mumbai. Aircel was founded by NRI businessman C

Sivasankaran.
Aircel is a joint venture between Maxis Communications Berhad

of Malaysia and Apollo Hospital Enterprise Ltd of India.

It is India’s seventh largest GSM mobile service provider with a

subscriber base of over 17 million. It has a market share of 6.3%

among the GSM operators in the country.

As on date, Aircel is present in 11 telecom circles (Assam,

Bihar, Himachal Pradesh, Jammu & Kashmir,Kerala, North East,

Orissa, Tamil Nadu, Karnataka, West Bengal, Delhi) and with

licences secured for the remaining 10 of the 23 telecom circles,

the company plans to become a pan-India operator by 2009.

Additionally, Aircel has also obtained permission from

Department of Telecommunications (DoT) to provide

International Long Distance (ILD) and National Long Distance

(NLD) telephony services. It is also a category A ISP

Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000

certified company. ABS is a registered member of WiMAX forum

– both in the Indian and International Chapters. ABS’ product

range includes enterprise solutions such as Multi Protocol Label

Switching Virtual Private Networks (MPLS VPNs).

Voice over Internet Protocol (VoIP) and Managed Video Services

on wireless platform including WiMAX.

Aircel has won many awards for its services. Aircel got the

highest rating for overall customer satisfaction and network

quality in 2006 by Voice and Data.

Aircel was rated as the top mid-size utility company in Business

World’s ‘List of Best Mid-Size Companies’ in 2007. Moreover,

Aircel has been selected as the best regional operator in 2008 by

Tele.net.

Aircel is headed by shahid mustafa who was asked to leave

Hutchinson Essar Ltd - Mumbai.

Aircel are one of the sponsors of the Indian Premier League

Cricket Team Chennai Super Kings captained by Mahendra Singh

Dhoni.It is also the sponsor for Professional Golf Tour of India

from 2009 onwards.

 EXECUTIVE SUMMARY

A small, sincere and dedicated step towards the fulfillment of my

responsibilities and duties ensured me a giant leap to accumulate

knowledge and real life exposure to business during my summer

training period. My first experience of the corporate world

started with a well reputed company in telecom industry,

AIRCEL LIMITED. The project assigned to me was challenging

and very knowledgeable from the marketing point of view In

relation to the project titled, “Market Research on Brand

Preference of Students in Telecom Industries”, I prepared a

questionnaire consisting nine questions. Then I visited 11

different Institutes affiliated by AICTE to get filled those

questionnaires. I selected the institutes of Noida and Greater

Noida. I met many students in the campus of those institutes

visited and got the questionnaire filled by them. A sample size of

500 students was chosen from these institutes. The whole

procedure took 30 days to get completed. The purpose of this

project was to find the liking and disliking of the youth

customers regarding different brands. In fact the company had

launched YOUTH PACK that is the new connection plan of

Aircel. This plan had been introduced for targeting the youth

segment. Since most of the youth are college goers. So I choose

different institutes for conducting my survey. This plan was

available in the market for Rs. 120-150 depending upon the

bargaining capacity of the customer as well as market location.

The M.R.P. of this plan was Rs.299.This plan has the three

month’s validity. It used to give talk value of Rs 100 for AtoA

calling and of Rs 30 for A to Other calling. The research brought

out the fact that why Aircel is liked or disliked. The cause of

liking was its strong network coverage that facilitates the

uninterrupted calling anywhere even in the remote areas of the

city while the cause of disliking was its costlier call rate in

comparison to other brands.

OBJECTIVES OF THE
STUDY
 OBJECTIVES OF THE STUDY

The major objectives of my research projects are as follows:

To analyze the impact of Aircel on the other telecom industry.

To analyze the satisfaction level of customers from Aircel.

To study the factors which influence the customer to use

Aircel.

To identify the major problems faced by users of Aircel in

Agra.
 COMPANY PROFILE

Aircel Limited

Type Private
Founded 1999
Headquart
Chennai, India
ers
Key
Gurdeep Singh, COO
people
Industry Telecom
Mobile

Products Telecommunication

operator
Website http://www.aircel.com/

Furnishing information, Aircel Chief Operating Officer Gurdeep

Singh said the company has kick-started the service to serve

customers of both the states.

The local calls for the first one minute would be charged at Rs 1,

while at the second and third minute, the calls would be charged

at 60 paise and 40 paise respectively.

No roaming charges would be applicable for UP, he added.

The STD calls from Aircel to Aircel would be charged at 50 paise

per minute, while its locals calls and SMS would be free of cost.

The company has already launched its services in Tamil Nadu,

Assom and Nothern Eastern states, he informed

VISION
By 2010 Airtel will be most admired brand in India:

Loved by more customer

Targeted by top talent

Benchmarked by more talented people.

MISSION

Customer Service Focus

Empowered Employees

Innovative Services

Cost Efficiency

Agra is where it all began. An acid test which gave the

motivation and inspiration to give service that compares with the

very best in the world.

This is what has made Airtel one of the top 5 operators in the

world in terms of population covered.

The growth, to put it modestly, has been phenomenal in terms of

subscribers, coverage and the milestones.

E Recharge
TOP UPS
Denomination (Rs.) Talk Value(Rs.) Validity (Days)
10 7.07 0
25 20.67 0
50 43.33 0
100 90.66 0
200 181.32 0
300 300 0
500 500 0
786 786* 0
* free 214 local Aircel to Aircel minutes valid for 30 days
Rate Cutters
MRP (Rs.) Talkvalue (Rs.) Special Benefits for 30 days (Rs./min)
STD:
15 0
Bihar Delhi & Punjab :1.00
STD:
18 0
Mumbai, Maharashtra & Goa : 1.00
19 0 Local:
 Aircel to Aircel :0.10(11PM to 7AM)
Local:
29 0
All calls :0.50
STD:
30 0
All India:1.00
ISD:
35 0
Nepal : 6.99
Local:
Aircel to Aircel :0.25
49 0
Aircel to Aircel :0.10(11PM to 7AM)
Other calls:0.50
Special ISD
Malaysia & Singapore: 3.00
Saudi Arabia, Bahrain & Qatar: 7.00
Oman-8.20,SriLanka: 5.50
70 0
China & SouthKorea: 4.00
US/CAN (except Alaska, Hawaii & Guam): 2.00
US(Others): 5.00
UK(Fixed): 3.75
Pick your minutes Rate Cutters
MRP (Rs.) Talkvalue (Rs.) Special Benefits for 30 days (Rs./min)
Local:
11 0
25 Aircel to Aircel local minutes
Local:
31 0
100 Aircel to Aircel local minutes
Local:
45 0
175 Aircel to Aircel local minutes
Local:
55 0
100 Local minutes
 STD:
65 0
65 STD minutes.
Local:
79 0 100 local Aircel to Aircel minutes
100 Other local mobile minutes

SMS
MRP (Rs.) Talkvalue (Rs.) Special Benefits for 30 days
27 0 300 local & National SMS
 The call duration is measured with accuracy up to +/- 1 second as per TRAI Regulations.
 Call charges are calculated based on the call units which are calculated by dividing call
duration by the pulse rate defined in the Tariff Plan.

 
Music on Call Aircel
Introducing Aircel pocket Introducing Aircel
Service Now listen to internet Service
music of your choice Non-stop downloads
from the list of hit of your favorite stars'
numbers without any Wallpaper, latest
interruption with Polyphonic
Aircel’s new "Music Ringtones, MP3
on Call". tones, True tones,
 Music Videos,
 

 
Voice Station
Introducing Voice
Subscription Services
Station Service Introducing Subscription
Aircel 55500 service Services
offers you a host of User Receives Daily News
 
never before services - Headlines Plus Breaking news
from music on your when ever there is a breaking
mobile to tit-bits about news...
celebrities....

 
Missed call alerts
Multimedia Messaging Service (MMS) Want to know who called you
Introducing MMS Service
when your mobile was
Multimedia Messaging Service (MMS) is
  switched off or out of
a store and forward messaging service
coverage area ?? Aircel brings
that allows mobile subscriber to ...
you missed call alert service.

Dialer Tunes   Live Astrology

Let your mobile sing with some exciting Astrology service on short
tones.. code 55315 is a voice based
Dailer tunes from the latest movies.... LIVE SERVICE, talk to
formally trained &
experienced
 ASTROLOGERS.

Doctor On call
'Doctor-on-call’ provides access to
quality medical
   
advice from the comfort of your
home/ office....
SWOT ANALYSIS OF AIRCEL COMMUNICATION

Swot analysis is done to know about the factors, which are

helpful for company to know about their current position

in the existing market.

It helps company to know about their strength on which

success of the firm relies, it helps the company to know

about their trailing point which are the basic cause for

company degradation.

It also enables to suggest new areas where company can

flourish and can serve its purpose of marketing profit.

Whereas it also speaks about the prevailing threats which

can prove it self as

abstracts in the pathway of success of company.

SWOT ANALYSIS
 STRENGTHS

Large coverage in U.P

Customer focus

Budgetary plans

Cost advantage

Attractive & cheaper V.A.S

Large network transmissions with own channel

WEAKNESSES

Poor network coverage on highways

Billing problem

Dissatisfied customer base advertisement

Poor customer care survives

 OPPORTUNITIES

Increasing coverage at wide network

Developing new sectors

New tariff plans

Distribution channel maintained

 THREATS

Increased no. of competitors

Loosing customer faith

Unable to provide SIM in market due to CDMA technology

Customer dissatisfaction due to poor customer survives

 THE MILESTONES OF AIRCEL

MALAYSIA

January

Maxis launched the FIRST in Malaysia “Push To Talk” service

that enables mobile users to communicate with one or more

parties, simply by pushing a button on their handsets.

February

Maxis was the FIRST to launch ‘Background Music’ for mobile

phones. This service allows personalised background

music to be played during a conversation between mobile users.

March

Maxis completed its USD1.08 billion acquisition of a 74% stake

in Aircel Limited (“Aircel”).

April

Coverage of the Maxis 3G service was expanded to Johor Bahru,

Johor.

May

Maxis became the main broadcast sponsor in Malaysia for the

FIFA World Cup 2006. Maxis provided an unprecedented

World Cup experience to Malaysians by bringing for the FIRST

time all 64 matches LIVE on TV and offering customers

free daily World Cup result alerts.

Main broadcast

sponsor for

FIFA World Cup 2006

First to launch

“Background Music”

26 Annual Report2006
June

The Company’s 19th Annual General Meeting was held in Kuala

Lumpur on 1 June 2006.

The Maxis Scholarship for Excellence was presented to 3

scholars – Ms Ananthi Ramiah, Mr Boo Kian Seng and

En Abdul Aziz Abu Bakar.

July

‘Ultimate Phone Backup’ service was launched, enabling

subscribers to back-up and restore their phonebook as well as

SMS and MMS messages in our secure virtual safety box.

Maxis launched the Industry Development Programme (“IDP”).

An initial investment of over RM0.7 million was made on 3

Research projects – 2 with Malaysian Multimedia University and

another with University of Malaya.

August

Hotlink brand was refreshed and repositioned as the defacto

infotainment channel for youths and young professionals.

‘Music Unlimited’, a fully-integrated music portal, was launched

offering more than 100,000 mobile tunes, making

Maxis one of the leading music retailers in Malaysia.

September

UniFun, the 1st one stop Mandarin WAP portal and website, was

launched offering services ranging from news,

and entertainment to music, games, blogs and jokes.

Maxis became one of the fi rst in the world to use HSDPA

(“High Speed Downlink Packet Access”), a high-speed

Upgrade of the 3G network, for a large scale roll-out of

residential broadband services.

October

Hotlink introduced two new rate plans, Total Plan and Easy Plan

to better serve customer needs and requirements.

Maxis joined the Fixed-Mobile Convergence Alliance to steer

towards realising its vision of convergence and

seamless communications services between fi xed and mobile

networks.

Maxis was voted “Malaysia’s Most Admired Company” in a

survey by Wall Street Journal Asia.

Milestones 2006

One of the

First in the world

To provide residential

HSDPA broadband

Services

M
November

3G service coverage was expanded to Kuantan, Pahang and the

entire Penang island.

Residential broadband service was launched in selected areas in

Penang.

We launched “Maxis TV”, a mobile TV service that now offers

more than 30 TV channels ranging from news and

Entertainment to sports and radio. Maxis was also the FIRST to

introduce an electronic programming guide and

Channel switching capability, Easy Switch.

Maxis partnered with CIMB Bank, Maybank and RHB Bank to

offer prepaid registration to customers via the

Respective banks’ internet banking portal.

Maxis’ Network Engineering and Operations and Information

Services divisions moved to their new offi ces at

Plaza Sentral, Kuala Lumpur.

December

The mandatory prepaid registration exercise was completed with

the Company achieving a total of 84%

Registered subscribers.

The Six Sigma program was launched company-wide for quality

enhancements, cost reduction and continuous

improvements.
Maxis 3G service

was expanded to

Kuantan and the entire

Penang Island

Aircel crosses

half-million

subcriber mark

in North East

IN INDIA

October

Aircel became the FIRST cellular operator in Tamil Nadu to

cross the 3 million

subscriber mark.
Aircel Business Solutions became the fi rst operator in India and

one of 5 global

operators to launch WiMAX technology in Chennai.

Chennai operations moved into its new and bigger offi ce at the

Poonamalle High Road

as part of its plan to provide better service to customers.

North East region crossed the half-million subscriber mark in its

first year

of operations.
Milestones 2006

November

Club Grand, a FIRST of its kind loyalty programme in India,

was launched. It offers

retailers personal accident coverage.

Medi-claim and theft insurance in addition to

a host of performance-based incentives.

December

Aircel received 14 new Unified Access Service Licences from

the Department of

Telecommunications (“DoT”).

Republic of India and can now operate in all 23 telecom

circles in the country.

Chennai operations surpassed the 1 million subscriber mark.

Aircel obtained approval from DoT, to provide International

Long Distance and National

Long Distance telephony services.

GSM cellular services were rolled-out in Himachal Pradesh and

Bihar circles.
IN INDONESIA

January

NTS signed multi-year contracts with Ericsson, Huawei and

LogicaCMG for deployment

of the company’s 3G and 2G GSM network.

November

NTS made its fi rst voice and video call on Maxis 3G network.

December

The company completed its 2G/3G inter-connection trial to all

2G/3G operators in

Indonesia (Telkom, Telkomsel, Indosat, XL and HCPT).

NTS obtained the Operational Feasibility Test known as “Uji

Layak Operasi” (“ULO”)

certifi cation for Surabaya and Bandung.

NTS successfully obtained legal certainty for its mobile licences

and spectrum.

BUSINESS STRATEGY

Aircel Limited’s strategic objective is

“To capitalize on the growth opportunities that the Company

believes are available in the Indian telecommunications market.

Consolidate its position to be the leading integrated

telecommunications services provider in key markets in India,

with a focus on providing mobile services”

The Company has developed the following strategies to achieve

its strategic objective:

Focus on maximizing revenues and margins;

Capture maximum telecommunications revenue potential with

minimum geographical coverage;

Offer multiple telecommunications services to provide customers

with a "one-stop shop" solution;

Position itself to tap data transmission opportunities and offer

advanced mobile data services;

Focus on satisfying and retaining customers by ensuring high

level of customer satisfaction;

Leverage strengths of its strategic and financial partners; and

 Mobile Division

Aircel Limited vision for its mobile business is “To make mobile

communications a way of life and be the customers first choice”.

The mission is to meet the mobile communication needs of the

customer through 1) error free service 2) Innovative products and

services and 3) cost efficiency.

The Company’s strategic objective is to consolidate its leadership

position amongst the mobile service providers in India.

The Indian mobile market, according to the COAI, has increased

from approximately 1.2 million subscribers as of March 31, 2009

to approximately 08.65 million subscribers as of January 31,

2010.

Despite this rapid growth, the mobile penetration rate in India, at

approximately 3.8% as of January 31, 2010, is significantly

lower than the average mobile penetration rate in other Asian and
international markets.

The number of mobile subscribers in India is expected to show

rapid growth over the next four years. It is projected at 10

million by COAI and 14 million by Gartner.

Aircel Limited believes that the demand for mobile services in

India will continue to grow rapidly as a result of the following

factors:

Lower tariffs and handset prices over time;

Growth in pre-paid customer category;

Greater economic growth and continued development of India's

economy;

Higher quality mobile networks and services; and

Greater variety and usage of value added services.

Aircel Tele-Ventures, through its subsidiary has the licenses to

provide GSM services in all the twenty-three telecom circles in

India.

It proposes to consolidate all its subsidiaries providing mobile

services under Aircel Cellular Limited.  

 CO-LOCATION

 Customers can make use of our state-of-the-art infrastructure by

co-locating their server at our Internet Data Centre.

With our co-location services, you not only rent space at one of

the best data centers but avail 24x7 monitoring, maintenance and

administrative support as well.

Our co-location services have the flexibility to grow in

accordance with growth in your online business.

 SATELLITE SERVICE

Aircel Enterprise Services provides you connectivity where ever

you take your business Our Satellite Services bring you the

benefits of access in remote locations.

Aircel Enterprise Services is a leading provider of broadband IP

satellite services and DAMA/PAMA services in India. Our

solutions support audio, video and voice applications on demand.

This is to help you run your business @ ease.

Satellite Services include

PAMA/DAMA

BIT – Internet

VPN

Satellite based IPLCs for redundancy reasons

NETWORK QUALITY AND ADVANTAGE

Aircel has introduced India's first Dual Band Network. This

means now it has two bands (900 MHz and 1800 MHz) to carry

calls.

Thus minimizing network congestion even during peak hours and

in high traffic areas.

The Dual Band Network optimizes Aircel’s current spectrum,

thus offering:

Enhanced capacity to ensure better connectivity

Quick call set up

Seamless coverage

Improved indoor coverage

Voice quality enhancement

No call drops
Aircel has also been among the pioneers in launching Enhanced

Data Rates for Global Evolution (EDGE*).

EDGE* is a 3G technology that delivers broadband-like data

speeds to mobile devices. It allows consumers to connect to the

Internet and send and receive data.

Including digital images, web pages and photographs, three times

faster than possible with a GSM/GPRS network.

 BUSSINESS TOOLS AND SOLUTION

Aircel Mobile Services brings the advantage of customized

Business Tools and Solutions tailor-made to the requirements of

the Enterprise customer.

This gives Enterprises the convenience of being connected to the

world, both for work as well as their personal requirements.

MOBILE OFFICE

Staying in touch when on the move with Mobile Office.

Access e-mails on handsets or laptop/ PDA while on the move.

Secure connectivity to e-mail accounts without backend

configurations.

Available across all Aircel circles.

Indispensable asset for traveling executives as it enables them to

be in touch anytime and anywhere while roaming.

Possible with a GPRS handset and an Aircel connection.

MULTI MEDIA MESSAGING (MMS)

Aircel has also made sending and receiving multimedia message

possible.

Just like SMS, subscribers can send and receive MMS on their

GPRS enabled phone, from anyone anywhere in the world.

They can also receive Multimedia Messages even if they do not

have a GPRS/MMS enabled phone by simply logging on to

www.aircelworld.com .
 SMS DIRECTORY

Aircel has introduced the smart corporate way of communicating

with colleagues and close business associates.

Now there’s no need to remember the mobile numbers/landline

numbers of colleagues while on the move.

By simply typing and sending their names to a specially defined

short code they can get their contact numbers, instantly.

SALES AUTOMATION TOOLS

Aircel presents Sales Force Automation Solution - a customized

menu based service. With this Enterprises can now manage their

sales force operations through the click of a button.

They can keep track of their sales force/their performance/and

their requirements at any given point of time.

What’s more? Even the sales force need not visit the office to

send reports or provide market updates; they can simply do all

these via their Airtel mobiles.

OTHER EFFECTIVE BUSINESS TOOLS

CORPORATE GROUP MESSAGING

This feature allows users to send one SMS to multiple contacts,

anywhere in the world.

Users can create their own groups, communities in order to SMS

all of them at the same time with reduced rates per SMS.
DIAL IN CONCIERGE SERVICE

A new Aircel connection comes with special numbers. By simply

dialing the relevant number from their phone book memory.

Users can get information on Travel, Stocks, Restaurants,

Florists, Car Helpline etc.

CALL CONFERENCING

This service enables users to talk simultaneously with up to 5

other people at the same time. It’s a great way to conduct

business on the move.

ENTERPRISE INTERNET

A Class - An ISP in India, Aircel Enterprise Services has got

Points of Presence (PoPs) in all the major business locations of

the country.
 With thirty-four PoPs in Strategic business locations, Aircel

Enterprise Services has been providing its customers with

ubiquitous connectivity to the Internet.

Aircel Enterprise Services has established a high speed Internet

backbone of nxSTM-1 bandwidth across the country in a

redundant mode.

The Backbone is designed in two-tiers. Tier-1 consists of six

Core PoPs which connect to the Undersea Fiber Gateway at

Chennai.

Tier -2 consists of twenty-eight PoPs which in turn connect to

the Tier-1 Backbone.

The undersea Fiber Gateway on Network i2i at Chennai peers

with SingTel at the SingTel Internet Exchange (STIX) in

Singapore and USA at nxSTM-1 levels.

 STIX has extensive peering arrangements with Tier 1 ISPs in

USA.

Domestically, Aircel Enterprise Services peers at the National

Internet Exchange of India (NIXI) at Delhi and Mumbai.

To offer value to its customers, Aircel Enterprise Services also

has a limited peering with the other ISPs in India.

COMPETITIVE STRENGTHS

Aircel Limited believes that the following elements will

contribute to the Company's success

As an integrated telecommunication services provider in India

and will provide the Company with a solid foundation to execute

its business strategy:

Nationwide Footprint - As of January 31, 2005, approximately

99% of India's total mobile subscribers resided in the Company's

twenty three mobile circles.

These 23 circles collectively accounted for approximately 65%

of India's land mass;  

Focus on telecommunications to enable the Company to better

anticipate industry trends and capitalize on new

telecommunications-related business opportunities;

The strong brand name recognition and a reputation for offering

high quality service to its customers;

Quality management team with vision and proven execution

skills; and 

The Company's strong relationships with international strategic

and financial investors

such as SingTel, Warburg Pincus, Internatio .

AIRCEL OPERATION CIRCLE IN INDIA

1. DELHI & NCR (properly working)

2 ASSAM

3. BIHAR

4. CHENNAI

5. ANDRA PRADESH

6. GUJRAT

7. HARYANA

8. HIMACHAL PRADESH

9. JAMMU & KASHMIR

10. KARNATAKA

11. KERALA

12. KOLKATA

13. MADHYA PRADESH

14. MAHARASHTRA

15. MUMBAI

16. ORRISA

17. PUNJAB

18. RAJASTHAN
19. SHILONG

20. TAMILNADU

21. UTTARPRADESH (EAST)

22. WEST BENGAL

23. UTTAR PRADESH (WEST)

BOARD OF DIRECTORS
 RESEARCH
METHODOLOGY
 RESEARCH METHODOLOGY

Marketing research is the process of collecting and analyzing

marketing information and ultimately arrived at certain

conclusion.

Management in any organization needs information about

potential marketing plans and to change in the market place.

Marketing research includes all the activities that enable an

organization to obtain the information.

This research is very important in strategy formulation and

feedback of any organizational plan.

 RESEARCH DESIGN:

The research design which has been used in the project report is

descriptive research.

This is right in nature & focuses attention on the following:

Formulating the objectives of the study.

Designing the method of Data collection.

Selecting the data.

Collecting the data.

Processing & analyzing the data.

Reporting the findings.

Suggestions & modification if any.

Conclusion.

DATA COLLECTION:
 METHOD OF DATA CIICOLLECTION

PRIMARY DATA

SECONDARY DATA

 QUESTIONNAIRE

 INTERVIEW

 MAGAZINES

 INTERNET

 NEWS PAPERS

SAMPLING PLAN
SAMPLE UNIT: Greater Noida city

SAMPLE SIZE: 80 persons

SAMPLE SELECTION: Random, convenient

RESEARCH LIMITATIONS

Time and cost constraints dictated the size of the sample

selected. A large sample would have been more representative of

the population..

Some of the interviews may not have led to accurate responses.

Interviewers’ biasness could have been introduced during

personal interviews.

Sometimes the respondent was unwilling to reveal some data

(e.g. frequency of changing connection in a year)

Many of respondents did not agree to personal interviews

because of lack of time.

DATA ANALYSIS & INTERPRETATION

With an eye on the objective of the project a number of

people that, I was interacted in Agra and the relevant data

were collected.

On the basis of the generated data our findings are as

follows:

Market share of Aircel in Agra.

Market share of aircel in Agra is approx 5%

2. Market share of pre-paid users and the post-paid

users.

Inference:

I found that 48 people were using the pre-paid service

and on the other hand only 12 people were using the post-

paid service.
3. Major problems face by the consumers.

Inference:

53% people were said that high price is the main

drawback, while 27% people were said network, 3% said

about the roaming, 10% said about the connectivity, 5% said

about the customer care and remaining 2% face the poor

GPRS accessibility.

4. How long people are using the mobile?

Inference:

50% were using the mobile from past 1 year, 27% were

using from past 6 months, 20% were using from past 2 years

and above and only 3% were using from past 2 months.

5. Which one is the most powerful media in terms of

advertisement is concerned.

Inference:

51% people were said that Television is the best

medium of advertisement, 33% people said about the news

paper, 13% people said about the hoardings and only 3%

said about the magazines.

6. Factors which constitute the good service

provider.

Inference:

57% people were said that network is the main factor

for a good service, 23% said about the reasonable price, 8%

said about the customer care, 5% said about the post sale

service, 3% said about the value added service (VAS), 2%

said about the Global Pocket Radio System, and 2% said

about the roaming.

7. What people said about the network?

Inference:

50% people said that network is excellent, while 27%

said tgat it is poor 10% said that it is fair and 10% also said

that it is good, only 3% said that it is very poor.

8. People opinion about the roaming.

Inference:

25 people said that it is fair, 15 people said , it is good

followed by 8 people said that it is excellent, 10 said it is

poor and only 2 people said hat it is very poor.

9. People opinion about the customer care service.

Inference:

10 people said that is good, while 35 people were happy

with it and said well (good), 5 people said fair, 9 people said

poor and only one person said that it is very poor.

10. People opinion about the Global Pocket Radio

System (GPRS).

Inference:

23 people said that it is good, 27 people said that it is

fair, 6 people said that it is poor, 4 people said that it is

very poor and no one said that it is excellent.

11. People opinion about the Value Added Service

(VAS).

Inference:

10 people said that value added service is excellent, 20

people said that good, 26 people said fair, 4 people said

poor and no one said very poor about it.

12. People opinion about their Value for money.

Inference:

10 5 people said that it is excellent, 27% people said

that it is good, 46% people said that it is fair, 10 % said that

it is poor and only 7% said that it is very poor.

I collected data from about 300 respondents and from the response of
different people I found the following trend regarding AIRCEL services.

Ques. Do you have mobile connection?

Interpretation- From the following graph it is clearly understood that the

99% subscribers who had mobile connection.
Ques. If you have then which company.

No. of companies and it subscribers.

Interpretation- The following graph shows percentage of subscribers from

the all company.
Ques: Do know AIRCEL product.

Interpretation- The following graph shows the percentage of subscribers

who had knows about AIRCEL schemes.
Ques: Do you know AIRCEL VAS services.

Interpretations- The following graph shows the percentage of subscribers

who has known VAS services.
Ques; If u gets 98 monthly rental for unlimited downloading then would you
like it

Interpretations- the following graph has been shows the percentage of

subscribers who has interested using mobile net if provided only 98 Rupees
Unlimited down loading and surfing.
Ques : Do you like downloading surfing through the net or GPRS

Interpretations- the following graph will be shows percentage of

subscribers who has interested using mobile net.
Ques: Do you like AIRCEL services compression to other?

Interpretations- the following graph shows percentage of subscriber who

has like AIRCEL compression to other.
Ques: Which companies provide very cheap internet services?

Interpretation- the following graph shows which company provided cheep

internet services.
Ques: Do you like an advertisement of AIRCEL?

Interpretations- the following graph has shows percentage of subscribers

who has like advertisement of AIRCEL.
Ques: How Can AIRCEL satisfied your needs?

Interpretations-the following graph has shows percentage of subscriber’s

satisfactions.
CONCLUSION
CONCLUSION

The conclusion is drawn from my research report in Aircel

with the help of respondents’ feedback.

It is apparent through the study that to achieve the desired

target, the mobile companies have formulated various

marketing strategies to meet their specific targets.

Even though AIRCEL plans are costing high as compared to

Vodafone, Idea, Reliance,Airtel, Tata Indicom & B.S.N.L. it

has still made its good market value.

Each player has a unique set of strengths and weaknesses.

Through the market survey it has become apparent that

AIRCEL is leading the chart of providing services.

While others have concentrated on price-cutting, improving

distribution & providing margin to the retailers

The conclusions are:-

Aircel provide quality service due to which it is steadily

capturing the market.

Due to the brand name ‘Aircel’, its connections plans are

giving a tough challenge to

other.

Another good thing about Aircel is its customer care

department, which is responsible

and prompt towards customer.

Aircel is preferred due to its strong network coverage.

All Aircel users are happy with its coverage but they want its

call rate to be cheaper.

They have only one complain that the call rates are very high
 as compared to other

cellular service provider.

The status of Youth pack that company has launched

recently is that it is not doing well in market as it gives 1500

free sms only for Aircel to Aircel.

It also does not give the option of choosing five friends'

number on which they can call on cheaper call rate.

This facility is being provided by Idea as well as Hutch.

That’s why new users prefer Hutch and Idea to Aircel.

On the whole Aircel cares for its customer and is becoming a

benchmark in telecom services. It is gaining popularity among

telephone users.

If all goes well then in near future Aircel will have the lion’s

share in telecom

industry.
LIMITATION
 LIMITATIONS

As the time was less. So the survey couldn't be conducted in a

larger area so there was a time constraint.

All the findings are based on the response given by the

respondent, so any false information given by respondent

could make the result wrong.

Some people didn't have enough time to fill up questionnaire.

Some people were tolerating to fill questionnaire and they

were reacting as the survey is conducting for false purpose.

There was also a language problem. All the questionnaire was in

English and many people didn't understand English as still in

India only 67% persons are literate.

SUGGESTIONS
 SUGGESTIONS

Reduce Ca11 Rates.

Provide customers update information about tariff plans

and schemes.

Emphasis on Customer Care.

Attention to rural market.

Increase coverage on highways and rural areas.

Proper contact with customer through the help of trade

fairs, mega event and-road shows.

Complains should be handled quickly.

RECOMMENDATIONS
 RECOMMENDATIONS

Company should be emphasis on more effective advertisement

The most important task is that company should give its

priority to coverage. If the company could cover home towns,

cities and villages as mentioned in the brochure, the demand

of the Reliance India Mobile would get increased by day.

The company should enhance its awareness among many

people by mobile road shows: outdoor advertising in local and

national newspapers as well as more type of ads on prime

time on television channels for different uses segments.

So that many people may come to know about the service and

can become a subscriber of the company.

The policy or company should be simple. and bring more

transparency.
The company should up date marketing department in town

offices for the benefit of

the subscribers as well for the company.

Company should appoint some executives to make strong

relationship with customer.

BIBLIOGRAPHY
 BIBLIOGRAPHY

BOOKS:

Kotler Philip; Marketing Management

Kothari, C.R.; Research Methodology

INTERNET:

www.google.com

www.aircel.com
MAGAZINES & NEWS PAPERS:

Business today

Business India

The Times of India

Company catalogue
QUESTIONNAIRE
 QUESTIONNAIRE

Name:

Address:

Sir/mam you are requested to give the answers:

1. Do you use any mobile services connection?

(i) Yes (ii) No

2. Which Company's service do you use?

(i) Aircel (ii) BSNL (iii) vodafone (iv) Reliance (v)

Airtel

3. What Type of connection do you have?

(i) Pre-paid (ii) Post-Paid

4. Duration of using this connection?

(i) 0-6 Month (ii) 6-12 Month (iii) 1-2 Year (iv)Above 2

Years

5. For what purpose you are using your mobile?

(i) Taking (ii) Messaging (iii) Internet (iv)Others

6. Connectivity?

(i) Excellent (ii) Good (iii) Average (iv)

Poor

7. Coverage in the City?

(i) Excellent (ii) Good (iii) Average (iv)

Poor

8. SMS services?

(i) Excellent (ii) Good (iii) Average (iv)

Poor

9. Tariff Plans?

(i) Excellent (ii) Good (iii) Average (iv)

Poor

10. Billing?

(i) Excellent (ii) Good (iii) Average (iv)

Poor

11. Customer ’s Service?

(ii) Excellent (ii) Good (iii) Average

(iv)Poor

12. Voice Quality?

(ii) Excellent (ii) Good (iii) Average

 (iv)Poor

13. Internet Services?

(ii) Excellent (ii) Good (iii) Average

(iv)Poor

14. Any suggestion for Aircel?

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