c



    

Customer Competitive Analysis

 
 [Date published]

   [Presenter's Name]
CUSTOMER COMPETITIVE ANALYSIS



 


  c 
 



c


 c
  



 
         
 
       
Our company offers the finest plastic cup that  Competitor offers one-time-use paper cups with a
money can buy. Our product is a sturdy reusable floral design in a 6-oz. size only.
plastic cup that we offer in five colors and two
sizes. Our colors are red, blue, green, orange,
and yellow. Our sizes are 8 oz. and 16 oz.


    
  
Our primary focus is to provide high-quality
plastic cups to this customer. Our cups will be
an important reflection on the quality of the
customer¶s coffee drinks.
 Competitor focuses on bulk sales and works to
create long-term relationships with commercial
entities. Competitor has a long history of working
with the customer.

        
High-quality cups, multiple cup sizes, multiple  Strong relationship with our customer.
cup colors, and extremely responsive sales staff.

        
Our company offers cups in solid colors with no  Competitor offers only one cup size, and the
design. cup is not reusable. Its cup does not meet the
multiple-cup-size needs of the customer.

        
Our company's strategy will focus on the quality  Competitor will emphasize its relationship with the
of our cup, its reusability, and its bright colors. customer and the lower cost of its cups for a
We¶ll emphasize that our cup colors will help more generic cup size and color.
make the customer¶s drinks stand out from other
coffee drinks on the market. We¶ll create a need
with the customer for high quality, reusability,
and the appeal of bright colors in multiple sizes.

 

[COMPANY NAME] CONFIDENTIAL PAGE 2

COMPETITIVE ANALYSIS





c
 







    

it contains sugar, caramel color, caffeine,  
phosphoric acid, High Fructose Corn Syrup, coca
extract, kola nut extract, lime extract, vanilla and
glycerin. Alleged syrup recipes vary greatly. The
basic ³cola´ taste from Coca-Cola and competing
cola drinks comes mainly from vanilla and
cinnamon; distinctive tastes among various
brands are the result of trace flavorings such as
orange, lime and lemon and spices such as
nutmeg.

    
  

   

  

     

  

   

  

[COMPANY NAME] CONFIDENTIAL PAGE 3

COMPETITIVE ANALYSIS

c
 







    

 The solution was Colgate's Global  
Sales Support System, a proprietary mobile
application, code named LISA2. Developed by
EPAM, LISA2 not only accomplished the real-time
information requirement, but also saved costs by
replacing the global paper mailing of tens of
thousands of product updates and reports each
month. The system provides sales people with
enterprise, customer, product, availability,
promotional, order status, and reporting
information. With a laptop computer, a sales
person is able to collaborate with internal
contacts, manage customer calls, manage and
track sales goals, tap a product encyclopedia
(including complex promotional pricing), enter and
monitor orders, and analyze sales data and enter
and process orders on-line with no processing
delays.

    
  

   

  

     

  

   

  

[COMPANY NAME] CONFIDENTIAL PAGE 4

COMPETITIVE ANALYSIS

[COMPANY NAME] CONFIDENTIAL PAGE 5