Results of the pilot study

Mix of Respondents

13
Junior
Senior
17

Respondent breakup by batch: 13 people are from junior batch (2012). 17 people are from senior batch
(2011)

Q1.Classifieds are helpful in getting great deals

Helpful in Getting Great Deals

20
16
12 20
8 Helpful in Getting Great
4 7 0 Deals
2 1
0
ee e l ee ee
gr re ra gr gr
a ag eut sa sa
ly n di di
ong gly
str on
str

Result: Most of the people agree that the classifieds are helpful in getting great deals
Q2. Mode of preference for the classifieds

Mode
2

newspapers
magazines
websites
12 16

Result: Most of the people prefer newspaper mode for the classifieds.

Q3. Awareness of classified website

Awareness
4

yes
no

26

Result: Most of the people are aware of the classified websites.

Q4. Use of classified websites

Use

12

yes
no

18

Result: Most of the people have not used a classified website.

Q5. Frequency of using classified websites

Frequency of Use
16
14
12
10 Frequency of Use
8 15
6 9
4
2 2 3
0
once a once in 3 once in 6 once in a
month months months year

Result: Most of the people use classified websites once in a year.

Q6. IBS Gurgaon Classifieds website will be useful for the students

Helpful

stongly disagree 0

disagree 0
Helpful
neutral 6

agree 16

strongly agree 8

0 2 4 6 8 10 12 14 16

Result: Most of the people agree that the website will be helpful to them.

Q7. IBS Gurgaon Classifieds should be a closed community

Closed Community
14
12
10
8 Closed Community
14
6
8
4
5
2 2
1
0
strongly agree neutral disagree stongly
agree disagree

Result: Most of the people agree that it should be a closed community.

Q8. Considering that basic listing/contacting services are free, how much would you pay for premium
services (promotions, highlighting, etc.)

Price
6 Fixed price per listing
11 (50 Rs)
Fixed price per listing
(25 Rs)
Fixed percentage of the
asking price of the
product

13

Result: 13 people are in support of fixed price per listing (Rs.25), 11 people are for fixed % of the asking
price of the product.

Q9. Faculty should be allowed to access and use the IBSList classifieds website

Faculty
strongly disagree 1

disagree 2
Faculty
neutral 4

agree 18

strongly agree 5

0 2 4 6 8 10 12 14 16 18 20

Result: Most of the people agree that faculty members should be allowed to access.

Q10. Security of user information should override convenience

 Security Over Convenience
16
14
12
10 Security Over
15 Convenience
8
6
4 7
4
2 2 2
0
strongly agree neutral disagree strongly
agree disagree

Result: Most of the people agree that security should override convenience.

Q11. Please rank from 1(most important) to 3(least important) what you consider to be important
feature for IBSList site.

Visual Appeal
18
16
14
12 Visual Appeal
10 17
8
6 10
4
3
2
0
Most Important Least
Important Important

Result: 17 people consider that visual appeal is less important. 10 people consider it important & 3
people consider it most important.
 Ease Of Use
30

25

20
Ease Of Use
15
24
10

5
3 3
0
Most Important Important Least Important

Result: 24 people say ease of use is most important, 3 people say its important, & 3 people say its least
important.

Security

18
16
14
12 Security
10 17
8
6 10
4
3
2
0
Most Important Important Least Important

Result: 17 people say security is important, 10 people say its least important & 3 people say its most
important.
Q11. Please rank between 1 (most important) to 9 (least important), the following content categories
in order of importance.

Rankings
250
200
150
100 206 209 215
178
135 138 Rankings
50 95 105
69
0
ial tio
n
tio
n
rie
s
ge
ts ile
s re ip es
ter a a so d ob n itu d sh
ianc
a rm od es ga m r en l
y m nfo om a cc to fu fri app
d i c au / e
stu ac &
tin
g
om
ing da h
th
clo

Result: Here the ranking is in ascending order. 1st is the one with the lowest score, and last with the
highest score.

INITIAL FEEDBACK SURVEY ANALYSIS

Here 1 represents strongly disagree, 2 disagree, 3 neither disagree nor agree, 4 agree, & 5 strongly
agree.

Most of the people agree that the website is visually appealing.

Most of the people agree that the Font style and font size are easy to read on the website.

Most of the people agree that the visuals on website help in easily identifying the relevant category on
the website.
Most of the people agree that IBS Classifieds website is easy to use.

Most of the people agree that Performing task is straightforward on this web site
.

Most of the people agree that website is not unnecessarily complex.

Most of the people agree that they are overall satisfied with the service of IBS Classifieds.

Most of the people agree that they are satisfied with the categories on the website of IBS Classifieds.
Most of the people strongly agree that they will refer this IBS Classifieds service to my friends also.

Most of the people strongly agree that they are happy that unauthorized persons cannot access this
website.
Most of the people agree that they can contact details without any tension.

Most of the people agree that this service is secure enough for use.
Most of the people neither agree nor disagree that IBS Classifieds service was/will help them to fulfill my
purpose.

Most of the people agree that IBS Classifieds service provides the convenience with the transactions.
Most of the people agree that IBS Classifieds will prove to be a new source of information.

Thus, we see from the analysis that mostly we are successful in satisfying the needs of the customers &
give them a pleasant service experience.

But there are too many variables. We have to use Factor Analysis for data reduction so that we can
minimize the variables into few factors that the respondents think are the most important.

So factor analysis is done below for data reduction:-

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .522

Bartlett's Test of Approx. Chi-Square 179.018

Sphericity
df 105

Sig. .000

Correla tion Matrix

vis ual font relevent easy_to_use
task_straightforward
not_compleoveral
x l_satisfycategories will_referaccess_control privacy security self_purposeconvinienceinfo_source
Sig. (1-tailed)visual .006 .011 .024 .032 .315 .014 .267 .012 .153 .272 .079 .073 .038 .025
font .006 .042 .430 .100 .131 .500 .303 .086 .033 .310 .313 .232 .238 .435
relevent .011 .042 .231 .226 .142 .200 .020 .015 .087 .228 .105 .467 .462 .312
easy_to_use .024 .430 .231 .012 .052 .144 .083 .051 .120 .304 .201 .194 .074 .080
task_straightforward.032 .100 .226 .012 .040 .004 .383 .015 .020 .155 .038 .318 .023 .001
not_complex .315 .131 .142 .052 .040 .500 .182 .063 .004 .051 .217 .435 .304 .412
overall_satis fy .014 .500 .200 .144 .004 .500 .335 .373 .247 .096 .008 .139 .004 .001
categories .267 .303 .020 .083 .383 .182 .335 .008 .137 .201 .159 .108 .294 .467
will_refer .012 .086 .015 .051 .015 .063 .373 .008 .003 .111 .186 .006 .138 .054
access_control .153 .033 .087 .120 .020 .004 .247 .137 .003 .049 .436 .477 .295 .104
privacy .272 .310 .228 .304 .155 .051 .096 .201 .111 .049 .001 .135 .080 .236
security .079 .313 .105 .201 .038 .217 .008 .159 .186 .436 .001 .008 .111 .011
self_purpose .073 .232 .467 .194 .318 .435 .139 .108 .006 .477 .135 .008 .002 .000
convinience .038 .238 .462 .074 .023 .304 .004 .294 .138 .295 .080 .111 .002 .004
info_source .025 .435 .312 .080 .001 .412 .001 .467 .054 .104 .236 .011 .000 .004
.

Communalities

Initial Extraction

visual 1.000 .707

font 1.000 .734

relevent 1.000 .654

easy_to_use 1.000 .443

task_straightforward 1.000 .680

not_complex 1.000 .732

overall_satisfy 1.000 .717

categories 1.000 .647

will_refer 1.000 .731

access_control 1.000 .643

privacy 1.000 .800

security 1.000 .852

self_purpose 1.000 .761

convinience 1.000 .631

info_source 1.000 .696

Extraction Method: Principal Component
Analysis.

Total Varianc e Explaine d

Initial Eigenvalues Extraction Sums of Squared Loadings
Rotation Sums of Squared Loadings
Component Total % of Variance
Cumulative % Total % of Variance
Cumulative % Total % of Variance
Cumulative %
1 4.164 27.759 27.759 4.164 27.759 27.759 3.007 20.049 20.049
2 2.366 15.771 43.530 2.366 15.771 43.530 2.029 13.528 33.577
3 1.485 9.900 53.430 1.485 9.900 53.430 1.871 12.475 46.052
4 1.369 9.128 62.557 1.369 9.128 62.557 1.860 12.402 58.454
5 1.044 6.957 69.514 1.044 6.957 69.514 1.659 11.060 69.514
6 .894 5.960 75.474
7 .809 5.392 80.866
8 .716 4.774 85.639
9 .524 3.494 89.134
10 .485 3.231 92.365
11 .447 2.980 95.345
12 .247 1.646 96.991
13 .221 1.471 98.463
14 .149 .994 99.456
15 .082 .544 100.000
 Component Matrixa

Component

1 2 3 4 5

visual .647 .146 -.406 -.193 .256

font .233 .597 -.348 .056 .445

relevent .332 .582 -.280 -.354 -.031

a
Rotated Component Matrix
easy_to_use .535 .119 .023 .041 -.374

task_straightforward Component
.697 .038 -.218 .372 -.082

not_complex 1.354 2.484 3.318 4.432 5-.291

visual
overall_satisfy .460
.562 -.002
-.384 .672
-.435 .200
.248 .062
.056

font
categories -.152
.350 .184
.313 .822
.462 .006
-.453 -.015
.090

will_refer
relevent .651
.090 .370
.141 .278
.569 -.304
.375 .034
-.402

access_control
easy_to_use .502
.448 .482
.424 .165
.013 .363
.218 -.004
-.120

privacy
task_straightforward .436
.571 -.207
.476 .554
.301 .385
-.110 .333
.159

security
not_complex .499
-.011 -.552
.848 .204
-.004 .019
.115 .505
-.017

self_purpose
overall_satisfy .554
.711 -.395
.014 .234
.247 -.478
-.293 -.119
.254

convinience
categories .596
-.074 -.368
.132 -.041
.102 -.051
.778 -.369
.088

info_source
will_refer .685
.193 -.380
.331 -.243
.291 -.077
.702 -.136
.082

Extraction Method: Principal

access_control .053 Component
.720 Analysis.
.295 .136 .131

a. 5 components extracted.
privacy .074 .353 -.106 .127 .801

security .369 -.193 .054 .141 .810

self_purpose .567 -.178 -.182 .580 .196

convinience .751 .114 -.171 .152 .047

info_source .812 -.013 .097 .092 .138

Extraction Method: Principal Component Analysis. Rotation Method: Varimax

with Kaiser Normalization. a. Rotation converged in 7 iterations

.
Important outcomes of the study

Total 5 factors were identified with Eigen values greater than1.

27.759% variance explained by factor 1, 15.771% by factor 2, 9.900% by factor 3, 9.128% by factor 4,
6.957% by factor 5. Together they explain 69.514% of variance.

On the basis of Kaiser & Varimax solution 5 factors have emerged.

Factor 1 consists of information service, convenience, overall satisfaction, straight-forwardness of the

task. Factor 2 consists of non- complexity, access control. Factor 3 consists of visual , font, & relevant.
Factor 4 consists of categories, will refer, self-purpose. Factor 5 consists of privacy & security.

Factor 1 is named Satisfaction factor. Factor 2 is named Simple Structure factor, Factor 3 is named Visual
Appeal factor. Factor 4 is named Convenience factor. Factor 5 is named Security factor.

These 5 factors are considered most important by the respondents. These factors are incorporated in
our service concept so that it can meet & satisfy the customer needs.

Thus, this feedback analysis of the respondents provided a more refined view of the factors that affect
the customer demand & needs. Before the website was launched feasibility study was undertaken, to
see how feasible our service was. What the customer thinks about our service & what they want from it.
After the service was introduced (incorporating the results of the feasibility study)we needed the
response or feedback of the people to see how much satisfied they are with our service & what factors
or service quality’s they consider important & how far we are successful in achieving our goal of
customer satisfaction.