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Corporate Social Responsibilities Propos PDF
Corporate Social Responsibilities Propos PDF
LE 4600
ENGLISH FOR OCCUPATIONAL PURPOSES
LECTURE’S NAME:
MADAM RABEAH MUZAMMIL
SECTION: 10
The meeting was held at Room 4.3, KENMS Building, IIUM, Jalan Gombak, 53100 Kuala
Lumpur at 12.00 p.m. on 17th February 2012.
3) MASTURA HASHIM
4) SHAKIRAH SHAPIE
2) Client’s identification
3) SWOT Analysis
2. The particulars of company’s establishment that has been agreed All divisions’
upon are as follows: executives
2.2 Vision
2.3 Mission
M- Our mission is
2.4.1 Strength
2.4.2 Weaknesses
Deficient in experiences
2.4.3 Opportunities
2.4.4 Threats
Top players of the same industry
1. Miss Salsabila has suggested that our company may Ms. Salsabila, CIO
Day: Thursday
……………………………….
(Ms. Salsabila binti Abd. Rahim)
Chief Information Officer,
Sabeel Consultancy Services.
Checked by:
……………………………….
(Ms. Siti Aqilah binti Talib)
Chief Executive Officer,
Sabeel Consultancy Services.
To: Mr. Ahmad Nizam bin Hussein
INTRODUCTION
The purpose of this report is to propose a CSR project that can be conducted by Koperasi IIUM
for IIUM community in order to fulfill the philosophy of IIUM besides improving the image of
DarulKutub. As Koperasi IIUM had organized book fair, therefore we recommend two slightly
different activities which are Space_Book@DKiiu and Reading Man. Analysis of these projects
are mentioned below.
RECOMMENDATION
Reading Man: In collaboration with The Torch, candid pictures of a student „caught‟ for reading
non-textbook materials will be published in The Torch. He or she will receive an „award‟ from
DarulKutub. This student will also be given an opportunity to voice out his or her opinion on
reading and knowledge seeking, besides sharing the input gathered from the item he or her was
caught reading on. This project encourages the act of spreading knowledge.
SCOPE
Cost:
TOTAL RM510.00
Person in Charge:
For this project, it requires collaboration with students from two clubs which are:
1) The Torch IIUM: A15cm x 22cm column will be requested from The Torch
2) Journalism Club: Assign members of the club to take photos and write a brief article.
Method:
The assigned members for Journalism Club will take candid photograph of the students
reading outside classroom at each kulliyyah. The students will be interviewed on their reading
materials. One winner will be selected based on the interview and an article will be published in
The Torch IIUM. Posters of the students will be pasted at selected location in IIUM; Kulliyyah
of Engineering, Kulliyyah of Economics and Management Sciences, Kulliyyah of Islamic
Revealed Knowledge and Human Sciences, Kulliyyah of Education, Kulliyyah of Information,
Communication and Technology, Ahmad Ibrahim Kulliyyah of Laws, Kulliyyah of Architecture
and Environmental Design and Administration center.
Duration:
The project will be conducted once a month for one long semester in IIUM, which means,
four times per semester. The project can be done within the time given.
Project 2: space_book@DKiiu
Cost:
1) Initial Cost
a. Shelves (RM200 x 3) RM 600.00
b. Signage (RM 10 x 3) RM 30.00
2) Recurrence Cost
a. Journalism Club (RM10x16weeks) RM 160.00
TOTAL RM 790.00
Person in Charge:
For this project, it requires collaboration with students from two clubs which are:
1) Journalism Club: Assign members to update books at the shelves every week
2) Mahallah Representatives Committees: Collect second hand books from residents of each
mahallah.
Method:
Shelves with DarulKutub‟s signage will be placed at threemain locations; bus stops of
Mahallah Safiyyah, Ameenah and Farouq. Second hand books collected by MRCs will be
shelved at these locations. Students can read and keep the books.
Duration:
The books on the shelves will be updated every week and the second hand books will be
collected every month.
Impact
The project should be able to benefit the target group which is the IIUM community as a whole.
Through this project, reading can be seen from new angle which will encourage reading culture
in this university. We expect the following outcomes from these projects:
In conclusion, these two projects are in line with the philosophy of IIUM and simultaneously
meet the objectives of DarulKutub to enhance its image within IIUM community. However,
“Reading Man” is more likely to succeed because it encourages students‟ own motivation to read
by rewarding accordingly.
Sabeel Consultancy Services
No.3 Jalan Budaya 4,
Section 7, Taman Budaya,
68000 Ampang,
Selangor Darul Ehsan.
Dear Sir,
Sabeel Consultancy Services is one of the consultant providers in Klang Valley. We would like
to propose Corporate Social Responsibility (CSR) Project for your company. This proposal is to
address the issue of reading behavior by encouraging the quest of knowledge in fulfilling IIUM
philosophy.
Through “space_book@DKiiu” project, reading can be seen from new angle which will
encourage reading culture in this university. Besides, this project aims to provide incentives for
students to make reading as a habit and to establish a good rapport between Darul Kutub and
IIUM community.
Since this programme will be conducted within IIUM Gombak Campus, therefore, we believe
that we will get the support that we need for the project.
With our efforts and skills, we hope that we could motivate students be all-rounded graduates,
highly demanded by various industries.
Thank you,
……………………………...
SITI AQILAH BINTI TALIB
(Chief Executive Officer, Sabeel Consultancy Services)
PROPOSAL FOR CORPORATE SOCIAL RESPONSIBILITY
AT INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA
PREPARED FOR:
KOPERASI
PREPARED BY:
MASTURA HASHIM
SHAKIRAH SHAPIE
SITI AQILAH TALIB
SALSABILA ABD. RAHIM
Evidences from our survey indicated that IIUM community is not acting on the importance of
reading, thus making it hard for IIUM to share reading culture within the community.
Therefore, it is proposed that Darul Kutub to engage into CSR project, space_book@DKiiu by
providing reading materials at three main locations in IIUM. This will provide constant
awareness and material support to instill motivation for students to read.
This project requires RM 790.00 which includes initial cost of RM 630.00 and RM 160.00
recurrence cost. This project is expected to inculcate reading behavior, and develop reading
culture in IIUM.
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1.0 INTRODUCTION
1.1 Problem
An article was published in The Star Online on 19th April 2009 that mentioned Malaysians still
not reading enough, says the Deputy Prime Minister, Datuk Seri Muhyiddin and the statistic is
very disappointing. It stated that Malaysians literacy rate is 93.2%, lacking behind Japan, United
States and other developed countries with literacy rate of 99%. Besides, although 85%
Malaysians read regularly, only 3% out of that 85% fancy reading books while the other 77%
prefer newspaper and the remaining choose magazines and comics. Unlike Malaysian readers
who prefer light reading materials, 53% of American on the other hand read fiction, while
another 43% read non-fiction.
In International Islamic University Malaysia, based on our survey conducted on 25 students, only
10% of them will read while waiting for public transport and 12% of them do not read non-
academic books outside classroom. While the philosophy of IIUM is “Iqra”, “Read! In the name
of your Lord and Cherisher, who created-”, (Al-„Alaq, verse 1), it seems the students are not
giving enough importance towards the first revelation from Allah s.w.t.
Thus, as IIUM is aiming at producing future leaders of the ummah, it is crucial that reading
culture is inculcated into every heart of IIUM students to ensure that our graduates have the
virtue and knowledge vital to govern this country in the future.
1.2 Solution
Problem with reading behaviour can be solved with continuous awareness and adequate support
from all parties. The simplest and direct way, to instil motivation to read, is by providing proper
facilities at public area.
As cited by Clark & Rumbold (2006), according to Krashen (1993), students who choose what
they read and have a reading environment, will be more motivated to read. Thus, creating
conducive reading environment will foster motivation and simultaneously create a strong reading
culture.
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As a result, our firm has recommended three main locations in International Islamic University
Malaysia to be hotspots for Darul Kutub in conducting the space_book@DKiiu project.
1.3 Objectives
The aim of this proposal is to inculcate reading habit among IIUM community in order to fulfill
the philosophy of IIUM. Thus, after a long discussion, our company came up with
“space_book@DKiiu” project. It is hoped that this project will indoctrinate the culture of „Iqra‟
among IIUM community especially students.
1.4 Background
Based on the survey that we have conducted on students of International Islamic University
Malaysia (IIUM), we found that only 10% of the students would rather read while waiting for
public transport. Around two third would equally occupy oneself with mobile phone or converse
with others, while around 30% would waste time doing nothing.
Thus, we have identified three main places in IIUM where students usually wait for public
transports. Bus-stops near Mahallah Safiyyah, Ameenah, and Farouq are the most suitable places
for Darul Kutub to do the CSR project as students can benefit from the reading materials
provided in those three places while waiting for public transports.
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Location for CSR Activity:
Shelves with Darul Kutub‟s signage will be placed at the three main locations in IIUM, as
indicated in the map above. Second hand books collected by MRCs will be shelved at these
locations and Journalism Club member will update the reading material every week where
students can read and keep the books.
Data used to come up with this project came from two sources, primary and secondary sources.
The primary sources are a questionnaire answered by En. Ahamd Nizam Hussein, General
Manager of Koperasi UIAM and a survey distributed to 25 students of IIUM. Journals and
newspaper articles are referred to for supportive evidences as secondary sources.
The project focused on IIUM community as a whole with students as the main target group as
they only read text books whereby 12% of them do not read materials unrelated to their field of
studies. In finding solution to this problem, we want IIUM community to have access to reading
materials by highlighting specified areas for them to read.
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However, this solution is attached with several limitations listed below;
a) Weather condition: This factor is something uncontrollable. In the project, books will be
put in a shelf with plastic cover to protect them from strong wind and heavy rain that may
damage the books.
b) Continuous monitoring: This project requires monitoring effort from Journalism Club,
MRC, and Darul Kutub to ensure that the books are fine, and are collected and placed on the
shelves according to the scheduled time.
2.0 DISCUSSION
2.1 Methods
In an article on 19th April by The Star Online (2009) entitle “Malaysians still not reading enough,
says Muhyiddin”, Muhyiddin suggested for Malaysia to have more number of bookstores. Thus,
IIUM can help to achieve the mission of increasing the availability of books to Malaysians by
„bringing‟ books closer to IIUM students through Space_book@DKiiu. There are two issues to
be addressed from this project:
o Developing intellect: Raymond Lee (2012) in his article mentioned that “Employers in
2012 want graduates who are able to think clearly, deeply and analytically about any
situation and find effective solutions.” Meanwhile, Richard Bamberger (1975) in his
journal entitled Promoting the Reading Habit remark that “reading research has defined
the act of reading in itself as a multi-level mental process which contributes greatly to the
development of the intellect.” Thus, Space_book@DKiiu is proposed to stimulate reading
habits which is seen as a stepping stone in generating critical thinking.
o English proficiency: Article Malaysian Graduates are Low-class (2012) published a
statement made by director of Prospect Consulting Sdn Bhd, Nina Adlan, “What‟s the
point in having good academic results when they can‟t communicate, can‟t conduct a
proper conversation and have no confidence?” Here, it stressed the importance of
communication skill and Richard Bamberger (1975) did say that “reading still has an
important role in the processes of communication…”
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In establishing Space_book@DKiiu project, first, second hand book will be collected by MRCs.
Then, these books will be stamped with Darul Kutub logo and placed at the shelves provided at
certain locations. These shelves with Darul Kutub‟s signage will be place at three selected bus
stops in IIUM Gombak campus; bus stops of Mahallah Safiyyah, Ameenah, and Farouq.
Students are allowed to read or keep books provided.
Dar Al Kutub
Place and
update
Mahallah materials
weekly
Locations
2.2 Scheduling
The project is for a semester period which covers approximately four months. The proposed
schedule is as follows:
a) Shelve: Three small-sized shelves will be used. They can be bought in IKEA or other
furniture store with a price of RM200 each. The main specification of this shelf is that it is made
from stainless steel or plastic to preserve books under rain and heat.
c) Reading materials: Materials consist of old books, magazines, bulletins and newspapers
are updated every week by Journalism Club.
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2.4 Cost
Proposed Budget:
As stated above, our total proposed budget for the first year of doing this project is below the
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3.0 CONCLUSION
If IIUM community is not encourage to read, it is hard to generate reading culture among IIUM.
The absence of reading culture will give birth to a generation without knowledge.
In Surah al-Baqarah, verse 269, Allah has mentioned, “He gives wisdom to whom He wills, and
whoever has been given wisdom has certainly been given much good. And none will remember
except those of understanding (Ulul Albab).” In English commentaries of the quran, “Ulul
Albab” is translated as “men of understanding” by „Abdullah Yusuf „Ali (The Holy Quran) and
Marmaduke Pickthall (Holy Quran). To be regarded as “men of understanding”, students have to
seek knowledge, which can be initiated through reading.
Thus, it is suggested that Darul Kutub undertakes this proposed project at the end of this
semester, 1st July 2012. The sooner Darul Kutub commences this project, the earlier it is for
IIUM to establish reading culture.
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4.0 WORKS CITED
1. Bamberger, R. (1975). Promoting the reading habit. Paris, France: The Unesco Press.
Retrieved April, 26, 2012, from
http://unesdoc.unesco.org/images/0001/000134/013412eo.pdf
2. Clark, C. & Rumbold, K. (2006). Reading for pleasure: a research overview. National
Literacy Trust. Retrieved May, 1, 2012, from
www.scholastic.com/teachers/article/collateral_resources/pdf/i/Reading_for_pleasure.pdf
3. IIUM academic schedule 2011/2012. Retrieved May, 1, 2012, from
http://iium.edu.my/sites/default/files/users/31/files/acad1112.pdf
10 | P a g e
APPENDIX
SABEEL CONSULTANCY
SERVICES
Vision: To educate and share our best knowledge and skills in the
area of image, operation and effective working environment for the
betterment of lives the clients served
Mission:
To be the best consultancy services provider by giving the highest
commitment to clients
To uphold values of society by complying to the essence of cultural
and ethical conducts
To create the most conducive and creative working environment
for employees to work enthusiastically
MASTURA HASHIM
• Chief Financial Officer (CFO)
SHAKIRAH SHAPIE
• Chief Operating Officer (COO)
3%
Do not read
10%
33%
27% Use handphone
Have conversation
Do nothing
30% Read books
BUS STOP
MAHALLAH
AMEENAH
BUS STOP
BUS STOP MAHALLAH
MAHALLAH FAROUQ
SAFIYYAH
Primary Secondary
Sources Sources
• Questionnaire • Journals
• Survey • Newspaper
articles
Scope
• Create access to reading materials
Limitations
• Weather condition
• Continuous monitoring
SABEEL CONSULTANCY SERVICES
2.0 DISCUSSION
2.1 Methods
Reading
materials
Signage
Shelves
SABEEL CONSULTANCY SERVICES
2.0 DISCUSSION
2.3 Cost
1) INITIAL COST
SHELVES 3 (UNIT) 200 600
SIGNAGE 3 (UNIT) 10 30
2) RECURRENCE COST
JOURNALISM CLUB 16 (WEEKS) 10 160
TOTAL 790
Al-Baqarah, (2:269):
ACADEMIC CALENDAR
SEMESTER I, 2011/2012 SESSION
NOTES :
ACADEMIC CALENDAR
NOTES :
School Holidays
ACADEMIC CALENDAR
NOTES :
ACADEMIC CALENDAR
SEMESTER I, 2012/2013 SESSION
NOTES :
ACADEMIC CALENDAR
NOTES :
School Holidays
ACADEMIC CALENDAR
NOTES :