Bulletin No.

133-A

NET SALE AND EXCHANGE PRICES

F. O. B, CX.EVELAND, Ot O

TO CONSUMERS

Effective October 1st, 1917

(Subject to chanSe wlthout notlce)

Starting and Lighting

Batteries

Manufacrwcd by

Willard Storage Battery Company

General Offices and Works, Cleveland, Ohio
BRANCIIES
NEW YORK: lEth St, INDIANAPOLIS: 25-27-29 W. Elerenth St.
228-30 West
OHICAGO: 25?,{-30So.wabachAyc. DETROITT 1242-44 Ca3s Aie.
sAN BRANCISCO: 1380 Buch St. MINNEAPOLIS: 36.!10 So. roth Sr.
ATLANTAT Co!. Bak€! aad Ivy St.. CLEVELAND: Chost€r Av6. and E.23rd St.
SOUTIIWBSTERN DISTRIBUTORS
WILLARD STORACEBATTERY CO. Of TEXAS: 20212+26Jact!onS..,DallN.Ter6
DIRECT TACTORY REPRESENTATIVES IN
PhtladelphL Boston KaaEas Crty Omahs Sea(le Lo. Ander€s
Sqoicc Station' tn all Pfinctpal Cutc' o.f Unltcd Stat.,,
Canada, Auttalta, and Ncu Zcaland.
 A*tomobile Starting ond Lighting Batteries
t
T

NDT PRICESI TO CONSUMERS

EFFECTIVE OCT. lst, 1917

6 Volt TyPo- Sale Exc' I Volt Typs- Sale

ssB-66..............$27.70... ....$25.35
sL-3................$30.50....... $27.90
aSB-68 .......... 30.50..... .. 27.85
51.4:..... ..... ..3X:31 . 3l:93 aSB-6r0..........,.. 34.6s........ 31.70
. . 3s.50 ssB-612............. 40.20........ 36'75
5i-8. .:.. ..: :.:.... 42.s0. ......
SsB-6t s. . . . .. . . . . . . . 45.75. . . . . . . . 41.65
ai-;"'''' lt7-on ...43,35
5i-i ::::::::::.. . st.00..... . az.to PSW-68 .... . ... 36.00........ 33.00
psw-610............ 40.20........ 36.85
ar*-r...... ...... .. X2,25. . .... . . 29.45 PSW-612. .. ... .. .. . . 44.35........ 40.55
alwi -. . . . . . . 38r{o . ...... . ili}.15
. 37.00
Siw-r. ............ . 40.70. ......
4rvi.6......-.... .. 44.s5........ 40.?5 PSLB-612 4',1.60 ..... . 38.10
Siii-i..... .... . . . 4s.00... .... 44.35
aiw.a::..... . . . . . 53.00. . . . . . . . 47.e0
I Volt Typ€-
slR3............... 35.85........ 33.05
41ni ....... 40.70........ 37.45 ssB-810............. 17,15.... 42.70 (
aiii-6-.............. 45.75........ 42.00
aliia..-............ 50.m........ 46.45
arii't -----....55.50 . 50'80 12 Volt Typs-
iLn-s............... 60.20........ 55.10
sL-28............... 40.20........ 36'50
SL-22............... 46.90........ 42.60
si'hij - ........ 30.40........ 27.90
sxw-3. . . . .. . . . . . . 2G,90. . . . . . . . 24.70
_ .
sL-28 53.60. . . . ... 48.75
axw-b .......,..... 33.9s........ 31.15
ai-re ........ 60.30..... .. 55.10
ataw-6 ........... 37.35........ 34.40 5L-r0. . . . . . . . . . . . . . . 68.00 . . .. 62'50
aiw-i....... ....... 40.s0 ....... 37.35 sjw-26. . . . . . . . . . . . . 41.S5 . . . . . . . . 38.35
si*-8 . . . . . . ... . . . . 43.60. . . . . . . . 40'20 5rw-22.... . . . ... . . . 47.00... .. .. 42.55
siw-s..........,... 40.65........'13.00 srw-zs ........... . 54.25 .... .. 43.10
aiw-2s .......... 61,75........ 55.85
sxR-3.... . . . ....... 30.50........ 28.30 5Lw-i0... ... ... ... . 70.00........ 63.40
aiRi -... -. 34.70....... . 32.m srR-28 46.25.......
ixs-s. -............ 30.00. ....... 36.20 42.65
Srn-22...........,.. 52.75. . . . ...48.40
SrR-6 ............. 43.10........ 40.15
SxR-t.--........... 47.00........ 43.85 irn-ia ............. 61.45........ 56,30
aiii-6. . . . . . . . . . . . . . 50.80. . . . . . . . 47.40 ard-ii....... ...... ?0.40....... M.so
Sin-s.............. 54.55........ 50.80 Siiiia...... ..,. ..80.00 ... 74'40

sM-t.:............. 40.20........ 36.75

aM-g. . . . . . . . . . . . . . . 45.75. . ...... 41.85

aiR-r............
sxB-26 4I.65........ 38.60
sp-o.---............ 28.75. . . . . ... 28.25 ......... 48.2s........ 45.40
sF-s.-.............. 31.90.....,.. iiii-is.... . s5.85........ 52.15
. .. ....
g
I 29.10 .

I
ap-4 .... -....... .. 35.00... . ....
S04................ 50.00........
32.05
46.50 3IE*3 :: : ::::: 96i83::::::: 33:18

I
,L Automobile Starting and Lighting Batteries .wilffia
NET PRICES TO CONSUMERS

EFFECTM OCT. lst, L9t7

12 volt Typs- Sals Exc. LIGHTING BATTERIES

sM-26..............$38,85........$35.30 Sals Exc.

sM-27.............. 44.35........ 40.40 ELB or HSB 62.... ..$13.20........$12.80
sM-28.............. 50.00........ 45.65 ELB or HSB 63%.. ,. 15.85...,. ... 15.20
sM-2S. . . . . . . . . . . . . . 55.65... . . ... 50.70 ELB or HSB 65...... 18.50........ 17.60
sM-30.............. 62.30........ 56.85 ELB or HSB 66...... 21.10.... . ... 20,00
ELB or HSB 68...... 23.75........ 22.40
sP-26............... 36.00........ 32.S5 ELB or HSB 610..... 26.40........ U.gO
ssB-123%........... 38.85........ 35.30 ELB or HSB 612..... 29.00........ 27.40
ssB-r2s............. 44.35........ 40.40 ELB or HSB r23%... 29.00........ 27.40
ssB-'r26............. 50,00........ 45.65 ELB or HSB 125..... 34.30........ 32.60
ssB-128............. 55.65 ....... 50.70 ELB or HSB'126..... 38.30........ 36.45
ssB-12't0............ 62.30........ 56.85 ELB HSB 128..... 42.25........ 40.25
or
NSSB-125........... 44.35..... .. 40.40 ELB HSB 1210..., 46.20........ 44.05
or
sTB-123y2. . . .. . . . . . 38.05........ 35.30 PELB 631/6. . . . . . . . . . 17.80. . . . . . . . 17,15
sTB-125... . . . . . . . .. 44.35........ 40.40
psw-4-12........... 50.60........ 45.S0
rL 16 volt Typo- IGNITIOiI BATTEBIES
sM-37.... . .. . 47.15... ..... 42.75 Salo Exc,
sM-38............. 52.70........ 47.65
sM-39.. ........... 58.m........ 52.40 x-3.................$rr.00........$10.40
ssB-1631i........... 47.'15........ 42.75 Y-3................. 15.70........ 14.95
ssB-'t65............. 52.70........ 47.65 z-3.................'t7.60........ 16.50
ssB-'166............. 58.20........ 52.40 PD-60.............. 16.70........ 15.90
v-50. . . . . . . . . . . . . . . . 14,t0....... . '13.30
18 Volt Typo-
ssBlS:t%........... 49.90........ 44.10
ssB-'t85............. 58.20........ 52.50 MOTORCYCLE
ssB-186 ............ 63.S0........ 57,55 LIGHTING BATTEBY
PDS-{-18 . . ........ 54.05........ 48.65
Snle Exc.
MC-61%. .. .. .. .. ..$10.80... . . . . . $10.25
24 Volr Type-
sE-76............... 59,60........ 63.15
sM-76. . . . . . . . . . . . . . 51.25........ 46.05
sK-75............... 49.90........ 46.40
sxR-77....... ..... 62.00........ 56.00
ssB-242. . . . . . . . .. . . . 51,25. . . . . . . . 46.05
ssB-243% . . . . .. . . . . . 61.00. . . . . . . . 54.45
ssB-245............. 70.70....... _ 63.30
PDS-243 . ......... 62.35........ 54.10

)L 30 Volt Typo

sM-82.............. 5S.60......,. 53.15

 Aytomobilc Starthg atd Lighting Battc*s

NET PRICES TO CONSTJMERS

EFFECTIYE OCT. lst, 1917

REIL cErrENr BArrERy rsrrs S.{LE PRIC9 5XC. PR]CE
BULLETTN 118-C TEEEADTD RUBEER INsUL^TIoN

Tvpe Tvpe Wood lRubb.r . T--r<t Rubbet

No. No. Ias. IEE. lh1 l:i!
TvD. TYr. ryDCIrrFir:ix Typ.
tl1 SK-75 71.5 4s.9o I
2@ SSB.6IO 105.? sr.as I l3l;0
207 PSW.68 i15 sa.oo I l.rr.m
208 ssB-612 159.5 rorol l.o;r
210 ssB-612 159.5 rozol lro-zs
212 ssB-610 105.7 grsl l:rzo
2t5 PSW-6E 115 .rn oo I I rr-oo
227 SSB.6E 8a ro -so I t,,rr
224 ssB-68 8a rosol Lz z. es
23t ssB-r23N 38.7 ss-ss I
235 ssB-68 88 lz;rs
236 ssB-610 105.7 .rl-os I lrrzo
231 ssB-612 159. s rounl Lro. rs
roeol
234
210
242
ssB-183X
ssB,1E6
PDS.+tE
38.7
7t
12.5
63.80
5A.05
|

I
|<.ro
lsi.ss 5,.
215 PSW-6!2 lE0 ail 35 !l 55
217 ssB-123X 3E.7 3E 85 35 i0
219 ssB-126 ?l rrsol ' 4 1i
250 ssB-l2ro 105.? az-w s6. &5
PSW-612 180 rrr 35 {o. 55
PsW r!r2 87.5 50.6{' ta5.90
262 PDS.2'3 29 62.35 ! s4. ro
266 PSW-68 115 36. @ I r.r. oo
267 ss8-66 7t ,; -ro : I zs .rs
269 SSts-6I2 159.5 ,(o20: | :,s zs
273 PSW-68 tt5 -.oml I.ir.oo
278 PSW-6r0 t17.s rozol
?.79 PSP.6IO t17.5 41 6si lrozo
ss3- 1E5 5,4.5 -.r zo I lsz so
2A1 SSD-2i12 23.3 :, t-s I lroos
249 ssB-610 105.7 :rrsl lrtro
293 NSSB-12s 54.5 ar.is I
leoo
294 NSSB-12s 5,a.5 I lro..ro
300 ssB-610 10s.7 '1.t.35
rr ,rs I Lr' ,o
305 ssB-125 5,4.5 rr.rs lloro
3til ssB"810 105.7 17 _tS
I
I I tt zo
317
319
sJw r
SJIY T
389
41E
sxR
sxR
5
s
Scafiold 111
tt7.7
.i 123.5
123.5
ro.+o
ro.+o
I ;;:;;
39.00
l:rrs .i;.;;
lrsrs 36.20
I
320 SE 76 33.s s9.60 I 53.15
325 SS8.6I2 159.s I so. zs
340 SJR 6 162 50.70 I
3{1 sJw 3 355 SJR 3 S3te 93.8 93.8 35.85 ll zo rs 33.05
317 SJTT 26 i97 SXR 27 51.a 63.7 48.75 ra rs 45.40
351 SJR 1 tt7 .7 40.70 ll 37,15
358 SJR tt7 .i 40,70 37 ,15
t60 SJR 5 ' 139 45.75 42.00
363 sJR 27 7X. i 52.7 5 48.40
a
 Automobitc startins
*oiGffi
b
I\iET PRICES TO

EFFECTIVB OCT.
tst, t917
BarlErri: -.
Bur.retr" r:,- I .-. *.,,.:..r.s: .LA',o:r
-;;r.-1;Tj"j_1.1rr:"r. 19rrc
l SALE PRICE,
---]- EXC. PRICB
." .. . ri ...;. -oc. I Tj.:o I
L , t.;; Ins. Ins. Ils. Rubbcr
j:: I ::: i r.a ::i .ilr_ __::: Tyg.
a3 -2
Tvpc Typc
Ias.
?ype
Ias-

rrc I sjn x t03.7 427 ,90 rill.50

426 lssa-,2J'< 31.a0 36.10
51.4
127 I SsRs
rza I ssa-ii, 35.30
aar I sL rn 27.as
lrr IIsv:. t5.5 36.75
rsz slt e 3a-7
r58 I S)4 - EE 39,60<_
166 Sy:- r12 36.10
J0!, svr 5r.5 13_25
51r iS! j ,E5 t{6.15
sr: I sr
jrJlsur .r 32.t5
t3.q5
) srs lsls
516 I 538-66
535 I ssB-6s
s36 I ssB-r2J,
537 lSLa
s.la I sr .r
539 I SL. 35.20
sro sl .r
.s.j JJ sJR a
33. 05
36.20
tsso I sx 2.s 33. oJ
srz J ssa oo
surJsse-rir*ll I l
. I ....... 36,20
5r.rI
s7.lssB-rza''ll i .1I..........
.......
sTs JssB-r2ro 1 1
9.rn r /
s76 I SJW 3 ,!...|
5zz
s7t I sJw r
I sJw 3 vn
sJR
. J i"i.-,
3 | Tobacco
szc I sJw ps.a
.,
i c.l. e
sEo J
sEt I sJw
582 I
sjw
sp 26
26
3
iitjzr ll:#-"
sxr I iGil. 5t.a 63 -7
s83 I sJw 2s
58!t I Srw,r srn ze I i.I' J8.6
93.8
!as 4s
38.60
40
saslsii-- sJnzs
srn.i i roe. 93.E
93.8
93.6 56.30
sao I sr, :r I r"ii-
sar lsrr sJR 3 I Totret
56 30
s89 lSLr
sro /srs sJn .l j tor.,.ur.
s9t lsl,r six; i;ii;;;; gr. z i c.r. e
soz I sr, s
se3, J sL J
s i"..t"
sJn I
l3.os
se{ lsL .r
sJR r J
sos
306
Jo7
I sl
lsl-r iil:r iin"j"
I sI. !
.r

r,il, sr,n I
"oi1b
6J..2
43.2
83.2
83.2
so. so I tr.ro 1.50
ro.so | .rr. ro
;3"trgrirffi gr'.ra.a n""iF 83.2
frrot
9J.8
t;oo-
lo. so i 3s.85
1.50

,
 A*tomobile Starting an<i Lighting Batleries
b
NET PRICES TO CONSUMERS

EFFECTIVE OCT. 1st, 1917

REPLAcEMENT B^rrERY wrrH SAI,E PRICD EXC, PRICE
BULLETIN 118-C TEREADED RUIBER INSULAT ToN

Tvpe Type Code Ias. Iac.

No. No.
Tvre Type Type Tvpe Tvpe Tvpc
598 sL4 816 sxR 5 Timely
599 SL' 817 sxR 5 TIoid 103.7 123.5 134 .6-5 $3S .00 $31 .80 .20
600 sL4 190 sxR 5 Throns
601 SLl 8lE sxR 5 Tin
602 SL4 865 SLR 4 103.7 103. ? 34.65 38.95 31.80 36 .10
603 SL' 866 SLR 4 103.7 1!3- 7 34.65 38.95 31.80 36 .10
604 SL4 819 sxR s
605 SL. 420 sxR 5
606 sL{ a2t sxR s Tiasle
607 sLa 822 sxR s
sLr 823 sxR 5 Tioklins 103.7 t23.5 34.65 39.00 31.80 36 .20

L
608
609 sLa 421 sxR 5
6t0 SLI 825 SXR 5
611 sL4 426 sxR 5 Tlnt
612 sL4 427 gxR 5
613 sL{ 828 sxR 5 Tlny
61{ sL5 429 sxR 6 124.3 143.5 38.85 43.10 35.?0 40.15
615 sL 25 630 sxR 27 Tlpsy
6r6 sL 26 831 SXR 27 Tlptoe 45. s 63.7 40.20 48.75 36.50 !i5.40
617 sL 26 832 SXR 2?
618 sL 27 856 sJR 27
6t9 sL 27 857 srR 27 64 72.i 46,90 52.i5 12 .60 48,40
620 SL 27 a5E SJR 27 )
621 sL 28 467 SLR 26 Toppl€ 43.3 83.3 53.60 60.80 48. ?5 55.95
622 SL 2E 868 SLR 2E 83.3 83.3 s3.60 60.80 18.?s 55.95
623 sM3 89E SMR 3 TraBtcal 7t 'it 27.70 31.30 25,35 28.95
624 sM3 869 SLR 3 7t 43.2 27.70 34.10 25.35 31.50
625 sM3 870 SLR 3 7\ 83,2 27.70 34.10 25.35 31.50
626 SM. 871 SLR 4 88 10J.7 30.50 38.95 27.85 36.10
621 SM4 699 SMR 4 Trail
624 sM4 900 SMR 4 Trafle! 88 88 30.50 34.80 27.A5 32.15
629 sM{ 901 SMR 4
630 sM{ a72 SLR 4 Totpid 88 103.7 30.50 38.95 27,85 36.10
631 sMr a?3 SLR 4 EE 103.7 30.50 38.95 27 .A5 36. r0
632 sM4 902 SMR { 88 8E 30. s0 34.80 27.85 32,\5
633 sMa 874 SLR 4 88 103.7 30.50 38.95 27.45 36.10
634 SM4 903 SMR 4
635 SMI 904 SMR 4
636 SM{ 905 SMR 4 88 88 30.50 34.80 27.85 32 .15
637 sMa 906 SMR 4 l
638 sMr 907 SMR {
639 SM' 875 SLR 4
640 sM4 a76 SLR 4
641 sM4 E71 SLR { 88 103.7 30.50 38.95 27.45 36.10 ,{,-
612 sM4 878 SLR 4
643 SM4 479 SLR 4
e
 Autonobile Startiug and Lighting Batteries
/

NET PRICES TO CONSUMERS

EFFECTM OCT. tst, t9t7

j
'a
BuLLErrj- 118,C EXC. PRICE i:i
:
No. Ins.
Tv!e TyD.
644 | S]t i 88c I
SLR s 105,? t24.i i34.65
64s I SIt s 881 | SLR s 105.7 124.3 34.65 43.90 31.70 40.75
646 | Slr s 908 J SMR 5
64?
648
I S\r
| Str
s
5
I eoe lsMRs
e10 | sMR
105.7 105.7 34.65 i9.70 31.70 36.75
s
64elsuj 882 I SLR s 1o5,7 124.3 34.65 43.90
6s0 I s\l 5 9u IsMR5 3t.70 40.75
10s.? 105.7 34.65 39.70 31. ?0 36.7s
651 | Stl 7 9r2 | SMR 7
6s2 lsM? 9r3 | SMR 7 142 142 40.20 46.70
6sJ I Slt 7 er4 | SMR 7 36.75 4i.25
6s4lSM7 ss3 | sLR 7
I 65slsMe
6s6
6s7
lsMg
lsMg
91s I SMR I
916 | St\IR
9r7 | SIIR
9
I
142

176.5
164.3

176.5
4t ,60

r15.75
54.90

53.65
36.10

41.85
s1.25

49.75
6s8 i SM 26 918 | SMR 26
659
ia.7 38.7 38.a5 43.15 35- 30 39.60
| SI\I 26 883 J SLR 26 Tough 38_ 7 45.5 85 44,50
660 | SM 38_ 35.30 40. a0
26 919 | S\fR 26 38.7 3a.7 38,85 43,15 35,30 39.60
66r I SM 26 920 I S\tR 26 38.7 36.7 38.85 43.15 35.30 39.60
662 | SM 26 88r I SLR 26 38.7 45.5 38.85 44.50 35.30 40.80
663 I st{ 26 92r I slfR 26 Trap 38.7 3fl.7 38.85
664 StI 26 43.15 35.30 39.60
| 8S5 I SLR 26 34.7 45. s 38.85
66s I SIr 26 44,50 40.80
E86 | SLR 26 ia.7 45.S 38.85 44.50 35.30 40. a0
666 I SII _'i I e22 I SMR 27
667 | Slt 2r er3 | SltR 27 54.5 54,5 44,35 50.10 40.40 46.15
668 | SV 2t 92{ I SMR 2?
669 | SM 27 8E7 l SLR 27 Tov
670 | SM 27 888 | SLR 27 54.5 64 44.35 52.65 40,40 49.35
67, I s\l 28 889 SLR 28
672 | sM 2E 890 i sLR 28 1t 83.3 50.00 60.80 45.65 55.95
673 I SM 20 EOI I SLR 29 8E 103.E 55.65 68.9J so 70
674 | SM 2e 925 SIIR 29 63.75
| 88 88 5s.65 64.30 50-70 59.35
675 | SIt Jo 926 | StlR 30 105.? 105.7 62 ,30 72.40 56.85 66.95
676 | Sr{ 37 927 I sMR 3,
67? | SM 37 028 I Sl\lR 37 3E, ? 47.t5 52,90 42.7 5 48.50
6?8 I sM 3r 929 | SMR 37
679 I SM 38 e30 I sMR 38 54,5 54.5 52.70 60.40 41-6s 55.35
680 | SM 3e eJr I sMR 39 7t 7t 58.20 67.80 52.40 62.00
681 ISM 76 892 I STR 76 2i.3 27.A 51.25 58.75 46.05 53.30
662 | SM 76 8e3 l SLR 76 23.3 27,a 5r.25 58.75 46.05 53.30
683 I SM 82 q32
| SMR s2 23.3 23.3 59.60 66.80 53.15 60,35
684 lSPs 833 SXR s Ti.ed I17.5 123.5 31.90
68s lsP6 | 39.00 29.70 36.20
136,3 35.00 32.0s
686 I SP 26 834 | SXR 26 42.6 45 36.00 41.65 32.95 3E.60
687 | SX ?7 6E7 | SXR 77 Tard.L 45 62.O0 56.00
6E8 lSO. 161 50.00 rt6.50
6Ee lSO. 16r 50. o0