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The IMOD Display Advantage
The IMOD Display Advantage
The IMOD Display Advantage
By:
Nawaz Ahmad
II Year
Elec. & Comm. Engg.
Abstract
The IMod is a display device under development at San Diego based firm Qualcomm.
IMod displays can produce brilliant colors by exploiting the physical effect of
interference while using little of the limited power in mobile devices such as cell phone.
They are also readily seen in bright daylight.
This paper will briefly explain the IMod concept and discuss future potential
applications of the technology. It will also describe the current research and
development efforts which are aimed at creating a high performance yet low cost
display system.
BIOMIMETICS
Nature is the ultimate engineer. Billions of years of “natural R&D” have resulted in effective,
optimized biological solutions that really work. By studying and mimicking nature’s processes and
structures, scientists and engineers can develop natureinspired solutions that are far more effective
than solutions conceived and developed exclusively by man. This field of study is called biomimetics,
which falls into two distinct areas:
1) mimicking of natural creation of chemical compounds and
2) imitating mechanisms found in nature.
iMoD displays bring living color to technology by applying one of nature’s most remarkable
innovations—the butterfly’s wings. These highly developed structures reflect light so that
specific wavelengths interfere with each other to create nature’s purest, most vivid colors. By using
this brilliant, time-tested biological development as the launching point for the new iMoD technology,
QUALCOMM brings nature to light effectively and efficiently in a cutting-edge display that will
reshape the industry.
Replicating The Beauty Of Mother Nature
Competing Technologies
The IMOD Display Advantage
Demand for portable electronic devices continues to grow, and new applications
encouraging constant usage require components that consume less power than current
prevailing technologies can provide. For example, QUALCOMM’s new MediaFLO™
technology will enable users to watch high-performance video on portable devices – but
applications such as this need a display offering superior viewability and frugal power
consumption.
IMOD displays have the following advantages for the consumer:
• Always-On – the IMOD display gives users instant access with no start-up delays.
• Low power consumption – IMOD displays use just a fraction of the power needed by
conventional technologies. IMOD displays need little or no power-draining illumination
in most viewing environments. And because the display does not demand continuous
refreshing, once an image has been written to the display, very little power is required
to sustain it.
• Readability – IMOD displays have approximately the same contrast ratio and
reflectivity as a newspaper, making it easy to read in almost all lighting situations.
• Response time – The fast response time of IMOD displays reduces blurring when
viewing fast-moving video and gaming animation applications. IMOD displays’
response time is 10 to 1000 times faster than competitive LCD technologies.
• Thinner and lighter – The lack of a backlight has the potential to significantly reduce
the module size and weight, making it especially useful for mobile applications such as
cameras, mobile phones, games, PDAs and GPS units.
• Scalable – Once IMOD technology is perfected for smaller screens, it will be scalable
to larger applications such as TVs and outdoor digital signs.
Potential Applications :
• Gaming devices
• MP3 players
• Laptop and desktop monitors
• Digital TV and DVD player screens
• Medical Imaging
• Automotive navigation
• Outdoor TVs
• Outdoor signage
• Digital camera and camcorder screens
•
• As the light is "selected" from incoming light, the display is actually brighter in
bright sunlight. The etalon is switched off by bringing the mirrors very close
together, pushing the reflected wavelength into the invisible ultraviolet range. A
microelectromechanical device moves the lower, opaque mirror to achieve this.
• There is a few hundred nanometers wide gap between the two that is filled with
air. Interference between light reflected from the mirror and from the partially
reflective optical stack generates vibrant color.
• RGB pixels have iMoD elements with different air gaps designed to reflect in the
red, green, and blue wavelength, respectively.