Hello

my name is
Presentation on Tata
sky
Tata’s trust
with sky technology

22
 Introduction

Tata Sky is a DTH satellite television provider

in India. It is a joint venture between the Tata
Group, that owns 80% and STAR TV that owns a
20% stake. It is using SKY technology imported
from British country. Tata Sky Satellite
Television offers interactive TV with the plenty
of selection options of entertainment. Tata Sky
Television offers interactive TV with the plenty
of selection options of entertainment. It offers
around 150 TV channels with much clarity.

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 ABOUT TATA

The TATA Group is one of India’s largest and most

respected business conglomerates. It comprises
diversified businesses in sectors such as materials,
engineering, services, energy, information
systems & communications, consumer products
and chemicals.

The Group and its enterprises have been steadfast

and distinctive in their adherence to business
ethics and their commitment to corporate social
responsibility. This is a legacy that has earned the
Group the trust of many millions of stakeholders in
measure few business houses anywhere in the
world can match.

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 ABOUT STAR TV

STAR is a leading media and

entertainment company in Asia. STAR’s
parent company, News Corporation,
owns an International group of DTH
businesses that include BSkyB in UK,
Sky Italia in Italy and Foxtel in
Australia.

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 VISI0N

Tata Sky aims to revolutionize Indian entertainment

by offering superior DVD quality picture and CD
quality sound. Tata Sky envisions:

q Connecting every television home

q Empowering every television viewer
q Revolutionizing home entertainment

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MISSION STATEMENT OF THE TATA SKY

Tata Sky is set to revolutionize television viewing in

India through its superior digital quality picture and
sound.
 
“The service aims to empower the Indian
viewer with Choice, Control and Convenience
through its wide array of programming choices and
interactive features.”

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Corporate strategy

"Our strategy is to capture the market by offering

superior value,"

Human resource strategy

To provide best return on their efforts. And give best

opportunity to learn innovation in their works.

Marketing strategy

"We are targeting 8 million subscribers by 2011. We

crossed 1.5 million subscriber bases on Tuesday,"

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 Partners of TATA SKY

Tata Sky has partnered with the global leaders in

the space of digital technology to bring a state-of-
the-art satellite television service to India.

Satellite: Tata Sky has leased all 12 Ku-Band

transponders on ISRO’s Indian satellite, INSAT 4A.

Business Support Software :

» NDS
» Siebel
» Kenan
» SAP

Systems Integration:
Tata Consultancy Services (TCS)

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 My findings
 
q
Tata is one of the largest company of the world, then there is no need
to creation of brand name in the market so it has merge up with the
star plus & 24*7 guru, other companies to give it best technology as
we all aware about that the TATA GROUP of industries is not well
known for its technology.

q
It is nice step taken by TATA to provide direct- to –home television
services to the INDIAN viewer that is quite beneficial to them and they
can see near about 150 television channels across the nation.

q
As technology adopted by TATA SKY is most efficient and new to the
INDIAN market as other D-T-H provider is not using.

q
But one loop point is there is it is very difficult to operate the TATA
SKY, there is very complex process to change the different channels.

q
As TATA SKY is providing best technology they also should simplicity
in maintaining so that even uneducated can handle it.
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 CONCLUSION

As to get success any one has

to start with the root of things.
And TATA sky has done this
fact true in the television
sector.

1111
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