Naming Convention for DoubleClick

Innovating The Way Brands Are Built

 Advertisers

Master advertisers in DoubleClick needs to be named as follows:

• Advertiser - Global Master Configuration – Country code
Example:
Volvo – Global Master Configuration – (SE)
Volvo – Global Master Configuration
Country code is only needed when the advertiser is operating on 1 market

Advertisers in DoubleClick needs to be named as follows:

• Advertiser - Channel - Country code
Example:
Volvo – Search – (SE)
Volvo – Display – (SE)
Country code is always mandatory

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 Campaigns

Campaigns in DoubleClick needs to be named as follows:

• Advertiser_campaignname_(2016-01-01 to 2016-03-31)_(SE)
Example:
Volvo_volvoXC90springcampaign_(2016-01-01 to 2016-03-31)_(SE)
Volvo_volvoXC90springcampaign_(2016-01-01 to 2016-03-31)_(DK)

Dates are set as follows = Year–Month-Day

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 Placements

Placements in DoubleClick needs to be named as follows:

• Media_format_device
Example:
DN.se_160x600_desktop
DN.se_160x600_mobile
Facebook_1x1_desktop

Placements via Amnet in DoubleClick needs to be named as follows:

SE_Advertiser_Campaign name_Campaign period (Incl
year)_Format_Programmatic

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 Creatives

Creatives in DoubleClick needs to be named as follows:

• Advertiser_market_last changed(insert date)_campaignname_format
Example:
Volvo_SE_2016-01-01_volvoXC90springcampaign_160x600

Dates are set as follows = Year–Month-Day

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 Click trackers

Click trackers in DoubleClick needs to be named as follows:

• Advertiser_market_1x1_message
Example:
Volvo_SE_1x1_volvoXC90springcampaign

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 Reference guide for country codes

Country Country code

Sweden SE
Denmark DK
Norway NO
Finland FI
Germany DE
United Kingdom UK
USA US
Spain ES
Canada CA
China CN
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