Nature of Strategic Evaluation

The purpose of strategic evaluation is to evaluate the

effectiveness of strategy in achieving organizational objectives.
Thus, strategic evaluation and control could be defined as the
process of determining the effectiveness of a given strategy in
achieving the organizational objectives and taking corrective
action wherever required.
From this definition, we can infer that the nature of the
strategic evaluation and control process is to test the
effectiveness of strategy. During the two preceding phases of the
strategic management process, the strategists formulate the
strategy to achieve a set of objectives and then implement the
strategy. Now there has to be a way of finding out whether the
strategy being implemented will guide the organization towards
its intended objectives. Strategic evaluation and control,
therefore, performs the crucial task of keeping the organization
on the right track. In the absence of such a mechanism, there
would be no means for strategists to find out whether or not the
strategy is producing the desired effect. In this manner, through
the process of strategic evaluation and control, the strategists
attempt to answer two sets of questions, such as, the ones below.