Learning Goals: Graduates of the department will have the knowledge

and ability to:

Create, present, and advocate ethical messages in a variety of
communication forms for
diverse audiences;
Evaluate message effectiveness and ethics;
Analyze how audiences receive, interpret, and react to messages;
Apply communication theories and perspectives to specific
contexts;
Implement a research methodology appropriate to their area of
study.

Students completing the IMC concentration will also have the

knowledge and ability to:
Integrate multiple theories and channels ethically to increase
campaign impact;
Use consumer research to apply IMC strategies to develop strong
campaigns
Identify and analyze problems and provide alternatives for
solutions