PROS P E C T U S

2 0
UN
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DERGRADU
AT E | P O S T
GRADU AT E | E X E C
UTIVE

I S B E • ICHE
IIPM •

“DARE TO THINK B E YO N D ”
 History Of The Institute 3

Aims & Objectives 4

Academic Programme at IIPM 6

IIPM’S GLOBAL ADVANTAGE 12

IIPM School of Business & Economy 14

IIPM Centre for Higher Education 16

International Infrastructure 20

Placement Process 22

Ranking News 23

Dr. Malay Chaudhuri,
Founder Director of IIPM & the
author of the path breaking best
seller ‘The Great Indian Dream’
Prof. Arindam Chaudhuri
Hony. Dean - Centre for Economic
Research & Advanced Studies, IIPM
Founder Director - IIPM Centre for
Higher Education
Author of the best seller ‘Count
Your Chickens Before They Hatch’
and co-author of the path-
breaking best seller
‘The Great Indian Dream‘
The Roots
Year 1963... A dream... A proposal to Jawaharlal Nehru, the then Prime Minister
of India to set up an Institute under the name of “Institute for Planning and
Administration of National Economy”... A study tour of Europe & a man. The
roots of an institute with a difference. An institute oriented towards the
promotion of corporate growth, based on innovation and entrepreneurship in
harmony with national economic planning objectives, aiming at a sustainable
and ethically acceptable growth rate. Conceptualised by Dr. M. K. Chaudhuri,
India’s leading economic visionary, The Indian Institute of Planning and
Management was formally registered in the year 1973. After completing his
M. Sc., Ph.D. & D.Sc. from the School of Economics, Berlin, Dr. M. K. Chaudhuri
worked with leading organisations and institutions like HLL, Indian Institute
of Advanced Studies, Shimla, XLRI, Jamshedpur (as a Professor of Economics)
& IIM, Bangalore (as a Professor of Economics), before resigning from his
prestigious job at IIM Bangalore to start what is today regarded as India’s
Greatest Academic Movement... The IIPM Movement!
The first residential Full-Time Post Graduate Diploma Programme commenced
on 12th August, 1974, with students selected through admission tests-cum-
interviews held in Delhi, Kolkata, Bombay and Bangalore. Admission tests-
cum-interviews have so far been held in over 18 cities, namely, Ahmedabad,
Bangalore, Bhopal, Bhubaneshwar, Mumbai, Pune, Kolkata, Chandigarh, Delhi,
Guwahati, Hyderabad, Jaipur, Lucknow, Chennai, Patna and Trivandrum.
The IIPM programme is today regarded as the only course with a WIDER
HISTORY OF THE INSTITUTE
COVERAGE than MBA/MBE courses taught anywhere else in the country
because of its integration with National Economic Planning and a compulsory
Marketing specialization, making it the most INTELLECTUALLY STIMULATING
course in India. In the light of globalization, IIPM aims to create a new
generation of globally competent entrepreneurial managers, who can
face with confidence emerging challenges of international markets, while
remaining committed to remove massive poverty of Indian masses within
a generation.
Realising the huge demand in the Indian economy for skilled management
graduates, IIPM decided to offer its world class courses to a larger student
base spread across smaller Indian towns - still deprived of quality higher
education opportunities. Hence, in 2009 IIPM launched two new affiliate
3
institutes - IIPM School of Business & Economy (ISBE) and IIPM Centre
for Higher Education (ICHE). While ISBE promises to offer the same IIPM
experience for one and all, ICHE offers to prepare students to take up careers
in different specialised functional areas like HR, Finance, Marketing, Marketing
Communication and Information Technology. The ICHE programme is being
offered under the aegis of one of India’s largest multi-interest consulting
conglomerate Planman.
 AIMS & OBJECTIVES
The IIPM programme was conceptualised in 1973 keeping
in mind the unfortunate fact that education in India till
then had still remained primarily oriented towards the
needs of the private sector and had overlooked the
specific requirements of the public sector. We had even
failed to do justice to the private sector in as much as
we had not succeeded in impressing upon the students
the basic framework within which the private sector had
to operate in our country. The scope and role of the
private sector in our country, in the context of national
economic planning, was quite distinct from that of the
private sector in the free market economies originally
AIMS & OBJECTIVES
developed through colonial exploitation.
Problems of development of the private and the public
sectors were, therefore, to be studied and analyzed
carefully in the background of national economic
planning. Otherwise, we would not be able to translate
the laudable goals of plans into physical realities,
however sophisticated the planning models may be.
The Indian Institute of Planning and Management had
4
thus set before it the twin tasks: to reorient education
and research towards the needs of both the sectors and
to establish the link between the national economic
planning and the development of private enterprises
in our country.
As an educational institute, IIPM aimed at developing
a three dimensional personality in its students, viz (1)
pursuit of knowledge, (2) commitment to economic,
social and cultural upliftment of masses and (3) cultivation
of taste for literature, fine arts etc.
With changing times and near dismantling of the
Planning Commission in India, IIPM aims to reorient
the IIPM programme to the new realities of the Indian
economic system while remaining committed to the
basic philosophy of global humanism. In fact, while India
unfortunately abandons principles of National Economic
Planning, intellectuals around the world are waking up
to the inevitable need for International Planning in the
search of a more humane and sustainable society as man
is becoming increasingly alienated from the society and
violence - both internal and external - is becoming a
trademark of the free market fiscal bottom line oriented
driven system. Thus the need to re-focus on welfare
concepts has actually acquired greater importance
today. To make a happier and humane society, future
entrepreneurs and managers need to understand not
just concepts that are taught in traditional B-Schools
around the globe, but also concepts of International
Planning and Humanitarian Economics, which IIPM
aims to impart.
 In India, IIPM aims at initiating training and research on problems
of development that must be solved for realising The Great Indian
Dream of a healthy, educated and employed India.

The IIPM programme, therefore, is not a simple MBA,
although it might be recognised as one. It is far more
than what the best B-Schools across the world have ever
conceptualised. It is a programme in entrepreneurship
(which helps you become not just a manager but much
beyond) with compulsory specialisations in Marketing,
Economics and International Planning. In fact, the
Economics part of the curriculum is by itself at par with a
Masters programme in Economics. Apart from the above
specialisations, students are required to choose another
extra specialisation of their choice (which could be in
Finance or HR) and an additional super-specialisation
from a choice of 6 functional areas.
The IIPM programme further incorporates World-Class
global exposure through the three phase structure that
every student undergoes viz. 1) A compulsory global tour
of a developed country like Switzerland/Germany/USA
etc. that exposes them to the functioning of leading
global corporations and institutions. 2) Compulsory
exposure to the classes/seminars of globally renowned
faculty members of leading B-Schools from all over the
world. 3) Constant interaction with students from all
over the world who come to study/spend a semester
at the Institute.
Having said all that, what really makes the big difference
in the lives of students joining the IIPM movement is
perhaps the unique Leadership, Personality Development
and Mentorship Programme at the institute. From one to
all, every student typically defines it as a life changing
experience. The programme helps creating exceptional
communicators, orators, public speakers and leaders out
of each and every student in the Institute, irrespective
of their backgrounds. These are some of the key reasons
that students of the Institute not only get exceptional
placements, but also get personalities, which they can
be proud of for the rest of their lives.

As an educational institute, we aim at developing a three dimensional personality in our students,viz (1) pursuit of knowledge,
(2) commitment to economic, social and cultural upliftment of masses and
(3) cultivation of taste for literature, fine arts etc.

AIMS & OBJECTIVES

5

Indian Thoughts... Global Perspective...

Mrs. Suroma Chaudhuri, one of the founding members of Globally renowned Marketing Guru Dr. Philip Kotler
IIPM society at a relief camp for the poor. during his session with students in IIPM along with
Professor Shouvick Dutta
 AC AD EM I C PR O GR A MME S AT IIPM
IIPM offers 2 categories of programmes - Global and
International - at 3 different levels of higher education
- Undergraduate, Postgraduate and Executive. All these
programmes have been developed keeping in mind
the requirements of different groups of students. But,
the essence of all these programmes remain the same
Sl. No. Indicative Course List
and they all try to attain the institute’s socio-economic
1. Introduction to Organisation &
philosophies as envisioned by its Founder-Director
Management Concepts
(refer page 2).
2. Fundamentals of Marketing

Global Programmes 3. Selling and Negotiation Skills

A) UG Programme in Planning and Entrepreneurship 4. Beyond Principles of Management &
with International Residentship Economics
Programme Code: GA1 5. Web Designing and e-marketing
Pro g ramm e Ty p e: 2-ye ar s full t im e, Unde r 6. Customer Relationship at Work
Graduate 7. Organisation Growth & Development
Degree Awarded: BSc in Management
8. Strategic Marketing Concepts
Credits: 150
A C A D E M I C P R O G R A M M E S AT I I P M

9. Outsourcing and ITeS

Programme Brief: Designed exclusively for the global 10. Globalisation and International Policies
market, this Undergraduate Programme is highly 11. Leadership and Business Successes
unique in its proposition. On successful completion, 12. Executive Communication & Corporate
this programme will open diverse higher learning Etiquettes
opportunities for students from India and abroad. As Please Note: This is not the complete list of courses, but only an
a participant you will enjoy the flexibility of enrolling indicative list for references
from any of the 4 global locations – India, UK, Belgium or
Singapore – while you may complete the same from your
home country or any other location of your preference. Credit Distribution:
This programme aims to add a cross cultural flavour Years Semesters Credits
to undergraduates, enhancing a student’s learning
I 35
process in various international business and economic I
environments. The programme is packed with various II 35
courses in general management, entrepreneurship
6

Live Projects 10
and economics with compulsory modules in foreign
III 35
languages and self-development. II
Eligibility: Candidates who have cleared high-school IV 35
may apply. Candidates with high TOEFL scored will be TOTAL 150
preferred NB: 1 Credit is equivalent to 10 hours of academic contact hours
A) PG Programme in Planning and Sl. No. Indicative Course List
Entrepreneurship with International 1. Managing Organisations: Processes & People
Residentship
2. Accounting for Managerial Decision Making
Programme Code: GA2
3. Economics for Managers: Micro & Macro
Programme Type: 1-year full time, Post
Graduate 4. Quantitative Skills for Managerial Decisions
Degree Awarded: MBA 5. Marketing in the 21st Century
Credits: 100 6. Executive Communication & Self Development)
7. National & International Economic Planning
Programme Brief: It is one of the most
8. IT for Managers: Database Management & KM
innovative MBA programmes to have been
designed in India for a global student 9. Competitive Business Strategies
community. As a participant you will enjoy 10. Global Business Strategies
the flexibility of enrolling from any of the 11. Managing IT & ITeS Businesses
4 global locations – India, UK, Belgium or 12. Leadership & Strategic Visioning
Singapore – while you may complete the

A C A D E M I C P R O G R A M M E S AT I I P M
13. Entrepreneurship
same from your home country or any other
14. Strategic Marketing for Global Operations
location of your preference. This programme
aims to add a cross cultural flavor to IIPM’s 15. Managing People Across Borders
highly revered PG programme in Planning 16. Strate gic Corp orate Finance & Inves tment
& Entrepreneurship, enhancing a student’s Decisions
learning process in various international Please Note: This is not the complete list of courses, but only an indicative list for
business and economic environments. The references
programme is packed with various courses
in general management, entrepreneurship
Credit Distribution:
and economics with specialization options
in Marketing, HR, Finance and Operations. Terms Credits
A d d i t i o n a l s u p e r- s p e c i a l i s a t i o n s i n I 25
Leadership & Strategy, Entrepreneurship, II 25
Global Business Strategies and Information Internship / Projects 15
Systems are also offered.
7

III 25
Eligibility: Graduates from any stream, with
or without industry experience may apply. Thesis 10
Preference to be given to candidates with TOTAL 100
GMAT scores. NB: 1 Credit is equivalent to 10 hours of academic contact hours
 Why Study Abroad
when IIPM
gives you No.1 Ranked
Global Exposure

INTERNATIONAL PROGRAMMES of 3 years, you stand to gain much more than

IIPM offers the following 3 variants of International
Programme at the Under Graduate, Post Graduate and
Executive levels:
(A) Programme in Planning and Entrepreneurship with
international Residentship and Certification in Global
Management
(B) Programme in Planning and Entrepreneurship with
International Exposure
(C) Programme in Planning & Entrepreneurship
Programme Code: UG-01 (with Global Certification) &
UG-02 (with no international exposure)
A C A D E M I C P R O G R A M M E S AT I I P M
any normal BBA student and even the most
well groomed MBA student. If you choose the
programme with Global Certification, then you
get to visit two different global destinations –
once during your first year and the next time
during your second / third year (details of the
same given in pages 12-13).
Eligibility: Candidates who have cleared their
high school education in the Indian or other
foreign senior secondary educational format
may apply.

Programme Type: 3-Years Full Time Integrated Credit Distribution:

Degree Awarded: BBA+MBA Years Semesters Credits
Credits: 300
Programme Brief: The IIPM Integrated Programme in I 37.5
Planning & Entrepreneurship, conceptualized over two I II 37.5
decades ago by the Founder Director, till date remains the
most unique management programme of its kind in India. Industry Exposure 10
Offered to candidates after their 10+2 level of education, this Global Exposure - I 15
programme aims to mould management professionals at a III 30
very young age to enable the candidate get a head-start in IV 30
their career. As an IIPM student, you are not only eligible to II
Industry Internship 10
get a BBA degree at the end of the three academic years, but
Global Exposure - II 10
also an MBA, after 2 years of post-BBA work experience. In the
first year of this programme, a student is exposed to various IV 30
fundamentals of business management and entrepreneurship V 30
8

III
in addition to courses covering Indian culture, history and Live Projects 24
literature. In the following years, you get to attend lectures Thesis 36
along with the MBA students in the same lecture rooms,
TOTAL 300
delivered by the same faculty members and gaining the
same world class knowledge that IIPM stands for. At the end NB: 1 Credit is equivalent to 10 hours of academic contact hours
 “It has been observed that MBA level education is offered to students of all graduation
streams (History, Biology, Engineering etc.), therefore, making it obvious that MBA
Education academically has nothing to do with graduation. Thus, IIPM pioneered the
3 year Intregreated Full Time Programme for Undergraduate students wherein, they
do the same IIPM programme in the second and third year. In the first year a bridge
course to planning & entrepreneurship programme is given to this students. So that
they become capable of competing with students at the masters level. “
Prasoon Mazumdar

Programme Code: PG-01, PG-02, PG-03 across 3 academic trimesters, of fered to

Programme Type: Full Time, Post Graduate
Degree Awarded: MBA
Credits: 200
Programme Brief: It is the most innovative and the most
comprehensive world class MBA programme ever designed
in India. This programme takes you through a world of
management education which has its roots in over 35 years of
research of the Indian economy and business practices. With
over 80 different, yet interlinked, courses in management,
entrepreneurship, and economics, the programme not
only helps you in acquiring business acumen and creating
global perspectives, but also brings about a complete
transformation to your overall personality.
This programme is offered in 3 different variants (as mentioned
above). Students who opt for option (A), get a once in a
life-time opportunity to stay on campus and study at one
of the topmost global B-Schools in UK or USA, leading to
a Certification in Global Management. Students opting for
option (B), visit developed economies in Europe/USA/Asia to
study and research on international business and economic
working executives with a minimum of 3-years
of industry experience. The candidate gets
exposed to a highly challenging and extremely
stimulating courseware designed and delivered
by the best experts of management education
in India. At the end of the programme, the
candidate metamorphoses into a completely
different personality with a unique and distinct
perspective to the world of business and
economy around him. Along with masters level
courses in Economics and Entrepreneurship,
an option to specialise in any one field from
Marketing, HR or Finance is available.
Credit Distribution:
Years Trimesters Credits
I 30
II 30
I
Industry Internship 10

A C A D E M I C P R O G R A M M E S AT I I P M
environments. Although there are no international study tour Global Exposure 10
offered to students opting for option (C), but they get to interact III 30
with global faculty members and foreign students in their IV 30
home campuses, as a part of the Global Outreach Programme II
Live Projects 24
(GOP) and Global Student Exchange Programme (GSEP).
Thesis 36
Academically, every programme participant gets a dual
specialisation - with marketing as a compulsory specialisation TOTAL 200
and an additional specialisation to be chosen from HR or
NB: 1 Credit is equivalent to 10 hours of academic contact hours
Finace. Students also go on to gain a Super Specialisation in
any one of the contemporary management areas covering Terms Credits
Leadership & Strategy, Wealth Management, Entrepreneurship,
I 30
International Marketing, IT & MIS and Operations & SCM.
II 20
Eligibility: Graduates from any stream, with or without work
experience may apply. Global Exposure 5
Industry Internship 5
9

Programme Code: EX-01, EX-02, EX-03 III 20

Programme Type: 1-Year Full Time, Executive Thesis 10
Final Degree: MBA
TOTAL 90
Credits: 90
Programme Brief: This is a full time programme spread NB: 1 Credit is equivalent to 10 hours of academic contact hours
 COURSE LIST
PG/UG/EXECUTIVE PROGRAMMES
Sl. No. Course List Credits Sl. No. Course List Credits
ECONOMICS & PUBLIC POLICY AREA 26 Retail Management 1
1 Fundamentals of Economics 3 27 Customer Relationship Marketing 1
2 Micro Economics 2 28 Business to Business Marketing 1
3 Macro Economics 2 29 Database and Hi -Tech Marketing 1
4 Intro to NEP and World Economic Systems 3 OB & HR MANAGEMENT AREA
5 Comparative Economic Systems 2 30 Introduction to OB & HRM 1.5
6 National & Global Economic Planning 4 31 Organisation Behaviour 2
7 Managerial Economics 2 32 Human Resource Systems 2
8 Economic Environment of Business 2 33 OB & Human Resource Development 2
A C A D E M I C P R O G R A M M E S AT I I P M

9 Welfare Economics 1 34 Industrial Relations & Personnel Management 1

MARKETING MANAGEMENT AREA 35 Training & Development 4
10 Fundamentals of Marketing 3 36 Group Dynamics 4
11 Intro to Rural & Services Marketing 1.5 37 Manpower Planning 4
12 Intro to Consumer Behavior & Branding 3 38 Compensation Management 4
13 Intro to Mass ComM. & Integrated Mktng. Comm. 3 39 Strategic HRM 2
14 Intro to Sales & Distribution Management 3 40 Work Psychology 4
15 Intro to Advertising Concepts 3 41 Performance Management & Appraisal System 2
16 Advanced Concepts of Marketing Management 4 42 Cross Cultural Management 2
17 Management Information for Decision Making 2 43 International HRM 2
18 Consumer Behavior 2 FINANCE & ACCOUNTING AREA
19 Advertising Management 2 44 Introduction to Financial Accounting 3
20 Sales Management 2 45 Introduction to Portfolio Management 3
10

21 Brand Management 2 46 Corporate Accounts 3

22 Services Marketing 2 47 Managerial Accounting in Decision Making 3
23 Marketing Strategy 1 48 Financial Management 2
24 Marketing Research 2 49 Advanced Securities Analysis & Portfolio Management 3
25 Rural & Social Marketing 1 50 Insurance & Banking 2
Sl. No. Course List Credits Sl. No. Course List Credits
51 FOREX & Multi-national Business Finance 2 INFORMATION TECHNOLOGY AREA
52 Advanced Accounting 2 90 Information Systems Basic 3
53 Management of Indian Financial Systems 2 91 Web Designing and Web-based Marketing 3
54 Financial Modelling using MS Excel 1 92 System Essentials 2
55 Mergers & Acquisitions 3 Management Information System & Knowledge
93 2
Management
56 Strategic Corporate Finance 3
94 Business Intelligence Using Data Mining 1
57 Derivatives, Options & Futures 3
95 Strategic Innovation Management 1
58 Corporate Tax Planning 2
96 Strategies for Managing Networked Businesses 1
59 Project Appraisal 3
97 Financial Valuation of Technology Business 1
ENTREPRENEURSHIP AREA
98 Technology & Strategic Consulting 1
60 Introduction to Business Organisation & Management 3
99 Mobile Policy and M-Commerce 1
61 Business Ethics & Happy Capitalism 3
LEADERSHIP & STRATEGY AREA
62 Research Methods for Business 1.5
100 Executive Communication 9
63 Business & Corporate Laws 1.5
101 Organization Development 2
Intro to Entrepreneurship & Small Business
64 3
Management 102 Business Policy & Competitive Strategy 2
65 Indian Business Environment 3 103 Managing Strategic Partnerships & Alliances 1
66 Case Study Methods 3 104 Strategic Talent Management 1
67 International Business & Management 3 105 Negotiation Analysis 1
68 Organisational Event Analysis & Experiential Learning 2 106 Gender & Leadership 1
69 Business, Corporate & Industrial Law 3 107 Great Leadership Strategies and Visioning 2
70 Adv. Entrepreneurship & Small Business Management 4 INTERNATIONAL MARKETING
71 Corporate Business Ethics 1 108 International Marketing 2
72 Planning an Entrepreneurial Venture 1 109 International Marketing Research 1
73 Business Valuation Using Financial Statements 1 110 Export Procedures & Documentation 2
74 Capital Raising Strategies in Corporations 1 111 India’s Foreign Trade 1

A C A D E M I C P R O G R A M M E S AT I I P M
75 New Product Development 1 LANGUAGE & CULTURE
76 Investing in Private Equity 1 112 French 6
77 Micro Finance 1 113 Appreciation of Art, Culture & Literature 3
OPERATIONS MANAGEMENT AREA LIVE PROJECTS
78 Intro to Business Mathematics & Statistics 3 114 Sales Management 4
79 Quantitative Methods for Business Decisions 4 115 Advertising Management 4
80 Statistical Methods for Business Decisions 4 116 Consumer Behavior 4
81 Operations Research & Decision Models 3 117 Industrial Relations 4
82 TQM & Production Management 2 118 OB & HRM 4
83 Distribution Management 1 119 Industrial Research 4
84 Global Operation Management 1 120 Operations Management 4
85 Logistics & SCM 1 121 Information Technology 4
11

86 Operations Strategy 1 122 INDUSTRIAL INTERNSHIP 10

87 Outsourcing & IT Based Business 1 123 Certification In Global Management Programme 10
88 Service Operations Management 1 124 Global Opportunity & Threat Analysis Programme 10
89 Revenue Management & Pricing 1 125 Thesis 36
 GOTA
All students enrolled in IIPM‘s
International programmes
1 with Global Certification or
Global Opportunities & Threat Analysis
with International Exposure,
compulsorily visit various locations in USA/UK/mainland Europe/Asia
for a period of 12-14 days. During these visits, students stay on campus
of some of the world’s most reputed B-Schools and attend customised
lectures on Global Management. Students also visit corporate head
quarters of Fortune500 companies, global organisations like UN, WTO,
WIPO and attend lectures by professionals and business tycoons on
global economy and business practices.

FREE STUDY TOUR TO EUROPE/USA etc. leading to CERTIFICATION IN GLOBAL

Participating B-School: Partner B-School: Participating B-School: Affiliate B-School: Participating School for GOTA:

MANAGEMENT from WORLD’S TOP RANKED B-SCHOOLS

International Management Gurus Who Have Taken Exclusive

GOP
P r o f e s s o r s f r o m t h e t o p 20 Seminars With IIPM Students !!
B-schools and universities of the
2 world representing institutions
I I P M ’s G L O B A L A D VA N TA G E

Global Outreach Program

like Harvard, Columbia, Wharton,
Stanford, Yale, Stern, Chicago, LSE, Oxford, Insead, IMD, amongst
others, have regularly taken interactive sessions with IIPM students
across all the centres. During their visit to India, they also conduct joint
corporate workshop along with IIPM’s senior most internal faculty
members. As a part of this programme, collaborative researches on JOEL STERN - EVA : Maximizing STEPHEN R. COVEY -
Shareholder Value Organizational Management
contemporary business issues are also proposed and taken up. Some
of the international professors who have taken exclusive sessions
with IIPM students include:
12

JACK CANFIELD - The Success Principles ZIG ZIGLAR - Success, Performance,

Philip Kotler Stephen R. Jim Jack Craig Smith Pennings Achievement
Covey Rogers Canfield LBS Johannes Wharton

Donald Marchand Ravi Dhar Andre Laurent Rick Aubry George Wu Ari Ginsburg
IMD Yale SoM INSEAD Stanford Chicago GSB NYU, Stern
PHILIP KOTLER - Strategic Marketing ZIG ZIGLAR - Success, Performance,
Achievement
 GSEP
Students from leading institutions
of higher learning in Europe/
3 Global Student Exchange Program
America/Asia visit IIPM regularly to
experience a whole new learning
process, as a part of IIPM’s Global Student Exchange Program (GSEP).
Visiting students stay over for a period ranging from 15 days to 3
months (a trimester), attending lectures along with IIPM students.
These students also participate in various cultural and sporting
activities on campus and gradually become an integral part of the
institute’s student community. Likewise, IIPM students also visit
various partnering institutes, as a part of this unique programme.

GPP
The Strategic Management Group IIPM PLACEMENT NEWS
(SMG) at IIPM, operates from its
4 Global Placements Program
offices in New York, London, Dubai
For the class of 2009

I I P M ’s G L O B A L A D VA N TA G E
and Singapore and work closely
with corporations across the globe to identify global employment 2700+ PLACED! 55+ INTERNATIONALLY!
opportunities for its students. The 2008 Zee Business survey ranked
IIPM as the 9th Best B-School in India in Placements. However, what
For the class of 2008
is worth mentioning is the fact that IIPM ranks next to only the IIMs 2650+ PLACED! 165+ INTERNATIONALLY!
in terms of the no. of students placed internationally.

HIGHEST NUMBER OF
PLACEMENTS
by any B-School in India for the year 2008 & ‘09!

Winner of Dewang Mehta

13

Best B-School Award 2008 & 2009

>> FOR HIGHEST INTERNATIONAL

PLACEMENTS IN INDIA<<
>> BEST B-SCHOOL IN INDIA IN THE
#
Original scanned portions from an article in Hindustan Times that appeared on 13th July ‘08 . For the complete NON IIM CATEGORY<<
article log on to www.iipm.edu

IIPM. REAL EDUCATION. REAL PLACEMENTS.

 Prof. A. Sandeep, Alumni IIM-C is
the Dean - Research & Consulting
at IIPM since 1998 and also the
Editor of India’s leading business
magazine - Business & Economy.
Prof. Partha P. Saha, B.Tech, IIT-
Delhi; PGDM, IIM-C and the Dean-
Centre for Information Technology,
IIPM and Group Consulting Editor
MIS & IT, Planman Media.

ABOUT ISBE:
ISBE (IIPM School of Business & Economy) is an affiliate of IIPM - the world’s largest B-School. Based on over
3 decades of dedicated research and academic inputs in the fields of Entrepreneurship, National Economic
Planning and Business Management, IIPM decided to introduce a completely different academic entity, ISBE, with
a commitment to deliver World Class Education… for everybody!!

ACADEMIC PROGRAMMES:
I I P M S C H O O L O F B U S I N E S S & E CO N O M Y

ISBE offers a Programme in Planning & Entrepreneurship at three different levels, depending on academic and
experience background of the candidate - Under Graduate, Post Graduate and Executive.
Programme Code: UG-03
Programme Type: 3-years Full Time, Integrated
Degree Awarded: BBA+MBA Credit Distribution:
Credits: 270 Years Semesters Credits

I 37.5
Programme Brief: This is a full time programme spread over
8 trimesters, offered to undergraduates, fresh out of school. I
II 37.5
This is one of the most innovative business management Industry Exposure
programmes ever conceptualised to create a young and 15
& Projects
robust managerial workforce who are creative, sincere and III 30
highly talented in their own fields. Students are offered
II IV 30
Marketing as a compulsory specialisation, along with Masters
level courses in Economics and Entrepreneurship. Students Industry Internship 10
also get an additional specialisation in their final year by IV 25
14

selecting any one functional area from HR or Finance. French V 25

III
is taught as a compulsory foreign language to all students Live Projects 24
enrolled in this programme.
Thesis 36
Courses Covered: All courses, mentioned in pages 10-11
TOTAL 270
are a part of this programme, except serial numbers 72-77,
84-89, 94-99, 103-111 and 123-124. NB: 1 Credit is equivalent to 10 hours of academic contact hours
Programme Code: PG-04 Credit Distribution:
Programme Type: Full Time, Post Graduate
Degree Awarded: MBA Years Trimesters Credits
Credits: 180 I 30
Programme Brief: This is a full time programme spread over
I II 30
6 trimesters, offered to fresh graduates looking forward to
Industry Internship 10
make a career in the corporate world or planning to start
their own enterprise. Students are offered Marketing as a III 25

I I P M S C H O O L O F B U S I N E S S & E CO N O M Y
compulsory specialisation, along with Masters level courses IV 25
II
in Economics and Entrepreneurship. Students also get an Live Projects 24
additional specialisation in their final year by selecting any Thesis 36
one functional area from HR or Finance.
TOTAL 180
Courses Covered: All courses, mentioned in pages 10-11
are a part of this programme, except serial numbers 72-77, NB: 1 Credit is equivalent to 10 hours of academic contact hours
84-89, 94-99, 103-111 and 123-124.

Programme Code: EX-04

Programme Type: 1-Year Full Time, Executive
Degree Awarded: MBA
Credits: 66
Credit Distribution:
Programme Brief: This is a full time programme spread
over 3 trimesters, offered to working executives with a Terms Credits
minimum of 3-years of industry experience. The world class
academic input at ISBE help the participants in reshaping their I 20
career growth trajectory. Students can specialise in any one II 15
15

functional area from a choice of Marketing or HR or Finance. Industry Internship 6

Additionally, students are delivered Masters level courses in III 15
Economics and Entrepreneurship.
Thesis 10
Courses Covered: All courses, mentioned in pages 10-11
are a part of this programme, except serial numbers 72-77, TOTAL 66
84-89, 94-99, 103-111 and 123-124. NB: 1 Credit is equivalent to 10 hours of academic contact hours
 The VALUE MBA
World-Class. Uncompromising. Affordable.
“When the regular graduation and post graduation colleges provide you sub standard
education that takes you no where in life, IIPM CHE, comes as a breath of fresh air!! Our
dedicated and experienced faculty members will change your lives like never before
and education will become an enjoyable experience!!”
Prof. Rajita Chaudhuri, Dean ICHE and Popular Columnist 4Ps Business & Marketing and Author of ‘Orangutan as
your Brand Ambassador’. You can read her educative articles at www.rajitachaudhuri.blogspot.com or reach her at
http://www.facebook.com/people/Rajita-Chaudhuri/611256657

ABOUT ICHE
ICHE (IIPM Centre for Higher Education) is an educational initiative under the aegis of one of India’s largest
multi-interest consulting conglomerates, Planman. After being associated for over a decade, with the world’s
largest business school, The Indian Institute of Planning and Management, Planman decided to carry on
the legacy of IIPM and hence ventured into various Undergraduate and Post Graduate programmes in
management, through its educational services initiative - ICHE. It envisages opening windows of opportunities
for freshers and working executives in the areas of HR, Marketing, Marketing Communications, Finance and IT.
The various programmes offered by ICHE are a reflection of Planman’s expertise in the different management
domains, gained over the years through its numerous industry based consulting assignments.
ICHE focuses is to lay a solid foundation in the students’ areas of interest, on which they can stand firmly and build
a career. We are confident that the impact of each programme will leave behind an indelible mark in the minds of
the students, as the lectures are delivered by professionals who have behind them years of academic and practical
I I P M C E N T R E F O R H I G H E R E D U C AT I O N

experience in the respective fields. Their approach towards the subjects is mostly case based, helping the students
in grasping the finer concepts more efficiently and connecting well with the real world.

ACADEMIC PROGRAMMES:
ICHE’s strategic alliance with the largest business school in the world, IIPM, has aided it in designing career driven
programmes at the UG and PG levels. All students who successfully complete the UG/PG programme would be
awarded a certificate from ICHE. Additionally they are awarded with a BBA & MBA degree from one of the leading
Indian Universities.

Programme Code: UC-01 Credit Distribution:

Programme Type: 3-years Full Time Years Semesters Credits
Degree Awarded: BBA I I 20
Credits: 120
II 20
Programme Brief: ICHE offers a 3-years full time UG programme
III 20
in Business Studies. During the first year, students get exposed
to conceptual understanding of various fundamentals of II IV 20
16

management and business processes. In the second year, Industry Internship 10

further advanced courses are taken up, while in the final IV 15
year, students opt for a specialisation in either Marketing, III
V 15
Marketing Communications, HR, Finance or IT. Additionally,
TOTAL 120
every student is exposed to compulsory mentoring and
personality grooming sessions by Planman experts. NB: 1 Credit is equivalent to 10 hours of academic contact hours
 I I P M C E N T R E F O R H I G H E R E D U C AT I O N
Programme Code: PC-01 Credit Distribution:
Programme Type: 2-years Full Time
Years Semesters Credits
Degree Awarded: MBA
Credits: 150 I 30
Programme Brief: ICHE offers a 2-years full time PG programme I II 30
in Business Studies. During the first year, students get exposed Industry Internship 15
to various fundamentals of management and business processes III 25
including economics and entrepreneurship. When they move into
II IV 25
the final year, students opt for a specialisation in either Marketing,
Master’s Thesis 25
Marketing Communications, HR, Finance or IT. Additionally, every
student is exposed to compulsory mentoring and personality TOTAL 150
grooming sessions by Planman experts. NB: 1 Credit is equivalent to 10 hours of academic contact hours
17

ICHE has 5 academic centres of excellence engaged in industry research and consulting. Students opting for
specialisation courses in their final year of BBA or MBA get trained under one of these centres:
 I N D I C AT I V E CO U R SE LIS T FO R
PG PROGRAMME
FIRST TRIMESTER 30 CREDITS 14. Human Resource Systems-II 1
1. Quantitative Methods for Business Decisions 4 15. Industrial Law 1
2. Statistical Methods for Business Decisions 4 16. Company Law 1
3. Marketing Management 3 INDUSTRY INTERNSHIP 15 CREDITS
4. Managerial Accounting in Decision Making 4 THIRD TRIMESTER 25 CREDITS
5. Management Information for Decision Making 2 4Ps SCHOOL of BUSINESS & MARKETING
6. Executive Communication 2 1. Entrepreneurship & Small Business Management 4
7. Organization Behavior 2 2. Executive Communication 4
8. Micro Economics 2 3. Services Marketing 2
I I P M C E N T R E F O R H I G H E R E D U C AT I O N

9. Human Resource Systems-I 2 4. Business Policy & Competitive Strategy 2

10. Organizational Event Analysis for Experiential Learning 2 5. Economic Environment of Business 1
11. Business Law 1 6. Marketing Strategy 2
12. Comparative Economic Systems 1 7. Welfare Economics 1
13. System Essentials 1 8. International Marketing 3
SECOND TRIMESTER 30 CREDITS 9. International Marketing Research 2
1. Operations Research & Decision Models 3 10. Managing Strategic Partnerships and Alliances 1
2. Consumer Behavior 2 11. Negotiation Analysis 1
3. OB & HRD 2 12. Planning an Entrepreneurial Venture 1
4. Financial Management 2 13. Capital Raising Strategies In Corporations 1
5. Advertising Management 2 PLANMAN MARCOM INSTITUTE
6. Sales Management 2 1. Entrepreneurship & Small Business Management 4
7. Product & Brand Management 2 2. Executive Communication 4
8. Management Information System & KM 2 3. Advertising Creatives 6
18

9. Managerial Economics 2 4. Economic Environment of Business 1

10. Executive Communication 2 5. Advertising in Rural Markets 2
11. National Economic Planning 2 6. Direct Marketing and Communication 3
12. Global Economics & International Planning 2 7. Below the Line Promotional Activities 2
13. Macro Economics 2 8. Presentation of Print Campaign 3
PLANMAN HR ACADEMY 12. Service Operations Management 1
1. Entrepreneurship & Small Business Management 4 13. Revenue Management and Pricing 1
2. Executive Communication 4 PLANMAN MARCOM INSTITUTE
3. Organization Change & Development 2 1. Marketing & Advertising Research 4
4. Training & Development 4 2. Art Direction and Production - Broadcast 3
5. Group Dynamics 4 3. Account Planning, Servicing & Management 2
6. HR Planning 3 4. Sales Promotion Campaign 2
7. Compensation Management 2 5. Web designing and Marketing 3
8. Strategic Talent Management 1 6. Public Relations & Corporate Communication 3
9. Negotiation Analysis 1 7. International Marketing and Advertising 4
PLANMAN FINANCIAL RESEARCH INSTITUTE 8. Media Planning 4
1. Entrepreneurship & Small Business Management 4 PLANMAN HR ACADEMY
2. Executive Communication 4 1. Quality & HRM 4
3. Business Policy & Competitive Strategy 2 2. Business Ethics 2
4. Economic Environment of Business 1 3. Strategic HR 4
5. Welfare Economics 1 4. Work Psychology 4
6. Securities Analysis & Portfolio Management 3 5. Performance Management & Appraisal System 4
7. Insurance & Banking 2 6. Cross Culture Management 2
8. Corporate Tax Planning 2 7. International HRM 2
9. Advanced Accounting 2 8. Gender & Leadership 1
10. Management of Indian Financial Systems 2 9. Strategic Leadership & Visioning 2
11. Financial Modelling using MS Excel 2 PLANMAN FINANCIAL RESEARCH INSTITUTE
PLANMAN TECHNOLOGIES AND ADVANCED LEARNING INSTITUTE 1. Business Ethics 2
1. Entrepreneurship & Small Business Management 4 2. Mergers & Acquisitions 4
2. Executive Communication 4 3. Multinational Business Finance & FOREX Management 4
3. Organization Development 2 4. Strategic Corporate Finance 2

I I P M C E N T R E F O R H I G H E R E D U C AT I O N
4. Business Policy & Competitive Strategy 2 5. Derivatives, Options & Futures 2
5. Business Intelligence Using Data Mining 3 6. Project Appraisal & Infrastructural Financing 3
6. Strategic Innovation Management 2 7. VC Funding & PE Investments 2
7. Strategies for Managing Networked Businesses 3 8. Quality & Financial Audit 2
8. ERP and CRM Consulting & Implementation 3 9. Micro Finance 2
9. Knowledge Management and E-governance 2 10. Wealth Planning & Management 2
FOURTH TRIMESTER 25 CREDITS PLANMAN TECHNOLOGIES AND ADVANCED LEARNING INSTITUTE
4Ps SCHOOL of BUSINESS & MARKETING 1. Ethical Practices in IT & ITeS Businesses 4
1. Marketing Research: Theories & Practices 4 2. IT Quality Management 4
2. Rural Marketing 2 3. Investing in IT Stocks 2
3. Social Marketing & CSR 2 4. Valuation of IT Companies: M&A in IT 2
4. Retail Management 4 5. Outsourcing and IT based Businesses 3
5. Business Ethics 1 6. Technology & Strategic Consulting 3
6. Distribution & Inventory Management 2 7. Mobile Policy and M-Commerce 3
19

7. Customer Relationship Management 2 8. Workplace Challenges and Ergonomics 1

8. Business to Business Marketing 2 9. E-Waste Management 1
9. Database and Hi -Tech Marketing 2 10. Cyber Crimes and Terrorism 2
10. India’s Foreign Trade 1 SIXTH TRIMESTER
11. Outsourcing and IT Based Businesses 1 1. Thesis 25
 I N T ER N AT I O N A L I N FR A S T R U C T U R E

At IIPM, we have always believed in providing the most

comfortable learning environment to our students, to facilitate
a better learning process, which is fun-filled, simple and more
engaging. With this commitment, we have ensured that all our
campuses have the very best of infrastructural facilities, setting
an enviable benchmark for others to follow.
All our campuses are Wi-Fi enabled, allowing students free
access to the World Wide Web or data servers from any corner
of their respective campuses. Since we operate in an on-line
work environment, hence, students get to submit their projects,
I N T E R N AT I O N A L I N F R A S T R U C T U R E

assignments, etc. online. At the same point of time, access to

dedicated student servers help the students to download notes,
test scores, attendance records and other important information
without much hassle. With fully air-conditioned classrooms,
equipped with the latest A/V equipments, all the campuses are
an amalgamation of latest technology and modernity.
One of the most striking feature of any of the IIPM campuses
is the library. Students across different programmes, spend a
considerable amount of time in the campus library, referring
to research reports, text books or other resources for further
learning. All IIPM libraries are stacked with numerous academic
titles - books, journals, magazines and CD ROMs. The libraries
also have an online indexing and title search facility, enabling
students to locate a specific title and its availability, thereby
speeding up the search process.
20

All the campuses are located in the heart of the city and are well
connected with public transport facilities from all corners. This is
planned specially keeping students’ convenience in mind.
EV E N T S A T I I P M
E V E N T S AT I I P M
EXTRA-CURRICULUR ACTIVITIES
IIPM believes in providing its students a plethora of choices in grooming their academic and
ities as well! IIPM’s
d th e wa y in extra curricular activ extra-curricular skills through compulsory participations in various club events and activities.
IIPM student s lea h none
A Z E , B- Sc ho ol Quiz-DARE (wit Through these club activities, students polish up their skills in management, leadership and
B-School Festival-A
M aster),
as the Quiz M
team-building. The following academic and non-academic clubs exist at IIPM:
ru kh K h an
other than Sh
ah ternational
IC ER O ’s C H ALLENGE are in ACADEMIC CLUBS: 4Ps (Marketing & Advertising), Human Factor (HR), Finex (Finance), E2
-C
Debate Competition tive fields! (Eco & Entrepreneurship), G-40 (IT), SMG (Career Management), Rhetorix (Debate & Cases)
wh ich are th e largest in their respec NON-ACADEMIC CLUBS: Alchemy (Cultural), Torque (Sports), Stage (Theatrics), Heal
events
(Wellness), RECALL (Adventure), GID (Social Activity)
21
 PLACEMENT PROCESS

Each year, more than 700 companies come to campus to make presentations and to interview students. For
the same purpose, IIPM has offices in Delhi as well as in Gurgaon, Mumbai, Bangalore, Chennai, Kolkata, Pune,
Ahmedabad, Hyderabad, Toronto, London, Dubai & Singapore.

Last year too saw a record of more than 700 companies visiting the IIPM campus for placements. All the eligible
students who required placements got placed from the campus itself. It has been observed that more than 70%
of each class usually accepts offers from companies that recruit on campus. Many students use IIPM resources
to conduct networked job searches, targeting smaller companies, entrepreneurial ventures, and not-for-profit
organisations.

The Institute’s Strategic Management Group (SMG) assists eligible students in securing suitable jobs/trimester
projects. For this purpose, the office keeps effective contacts with firms all over India, as well as globally maintaining
and performing liaison work between possible employers and the Institute’s students. Students must, however,
note that the Institute is a place for serious academic pursuit and not an agency to provide employment. No fee
is charged for the service and no binding obligation to find a job/trimester project for any student is accepted
by the Institute.

COMPANIES PARTNERING THE PLACEMENT SESSION AT IIPM

in the past few years...

Anand Group Denso India Heatly & Gresham SAS International

Anthem Dainik Bhaskar Henkel, Spic SDI India Ltd
Accord PR Dainik Jagran ICICI Prudential Shriram Pistons Ltd
Bajaj Capital Direm ICRA Sita World
Rakesh Malhotra, Banaras House DS Group India Bulls Softek India
PL ACEMENT PRO CESS

Dean-Placements, Bentley Elbee Indian Express Result McCann

Global
Birla Trexim Emery Worldwide Jaypee Greens Sakura Bank
Blowplast Ltd. Egon Zender J.K.Pharmaceuticals Sanwa Bank
Baan Infosystems Future Soft Solutions Jindal Group Sumitomo Corp
BirlaSunLife Insurance GE Capital Kajaria Ceramics Total Lubricants
Chicago Pneumatic Gestetner Global Telecom LG Chemicals Turner Morrison
It has been a wonderful
China Trust Bank Goodyear Mahindra TATA Infomedia
experience to be a
part of IIPM’s placement CII GTC McKinsey & Co. TBWA Anthem
process. We are impressed Cimmco Birla HCL Infosystems Microsoft Modicare TCIL
with the quality of education Cipla HCL Perot Modi Revlon Timex
imparted and exposure given
22

to the students.” Citicorp HDFC Oracle Usha Martin

Compaq HSBC Perfect Relations UNITECH Ltd.
BERGER PAINTS Chambal Fertilizers Ltd HT.com Ranbaxy Ltd Wizcraft
S. Bhattacharya (Sr. General
Coca Cola Hero Motors Radisson
Manager Corporate HR and
Personnel) Cosco Hinduja Group Co. Samsonite
Powered by another No.1 rank in Global Exposure
IIPM now enters the league of

TOP 5 B-SCHOOLS IN INDIA!

ZEE BUSINESS BEST B-SCHOOLS OF INDIA 2009 (14th Nov.)
ZEE BUSINESS
Best B-Schools of India 2009!
Ranked No.1
in Global Exposure in India.
>> (Ahead of all the IIMs)<<
R ank Name of the B-School
1 IIM-Ahmedabad
Ranked No.5
In Industry Interface and Overall
2 IIM-Bangalore
>> (Ahead of 3 IIMs)<<
3 IIM-Calcutta
4 XLRI
Ranked No.7
in Course Contents amongst all
5 IIPM B-Schools in India >> (Ahead of 2 IIMs)<<
6 FMS Delhi
7 IIM-Lucknow
Ranked No.8
In Placements amongst all B-Schools
8 IIFT >> (Ahead of 1 IIM)<<
9 IIM-Kozhikode
10 IIM-Indore MAIL TODAY RANKINGS OF DELHI/NCR-2009 (1st Sept.)

Ranked No.1
B-School in Placement Record, Quality
of Faculty and Global Exposure

Ranked No.2
in Student Development, Potential to
Network and Infrastructure

HINDUSTAN TIMES BEST B-SCHOOLS OF INDIA-2009 (4th Nov.)

Ranked No.9
In India Overall
>> (Amongst all private B-Schools in India)<<

RANKING NEWS
23
ADMISSION OFFICE
NEW DELHI : Level-4, Rectangle-1, D-4, Behind Select City Walk, Saket District Centre
GURGAON : IIPM Tower-1,Building No.79, Sector32
NOIDA : IIPM Tower, C-56/30,Sector -62
MUMBAI : IIPM Tower, Plot No. E-781, S.V. Road, Khar (W)
BANGALORE : IIPM Tower, 419, 100 ft. Road, Koramangala
HYDERABAD : IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills
AHMEDABAD : IIPM Tower, 19, Inqulab Society. Opp. Sears Tower, Gulbai Tekra, Opp. C.G.Road
PUNE : IIPM Tower, 893/4, Bhandarkar Road, Deccan Gymkhana
CHENNAI : IIPM Tower, 145, Marshall’s Road, Egmore
BHUBANESHWAR : IIPM Tower, A-411 Saheed Nagar, Vani Vihar Square, Janpath
LUCKNOW : IIPM Tower, 16, Ashok Marg, Hazratganj
CHANDIGARH : IIPM Tower, C-127, Phase 8, SAS Nagar, ELTOP Industrial Area, Mohali
JAIPUR : IIPM Tower, SB 39B, Rambagh circle, Bapu Nagar
KOLKATA : IIPM Tower, AQ 6, Sector V, Salt Lake City, Near Technopolis
BHOPAL : IIPM Tower, 278-279, Sarv Dharam, B-Sector, Kolar Main Rd. Near Kolar Bridge
INDORE : IIPM Tower, Near Bombay Hospital, Commercial Plot No - 3, PU-4
COCHIN : IIPM Tower, Starlight Arcade, 40/9210 Dwarai Swami, Iyyer Lane, MG Road, Ernakulam
DEHRADUN : IIPM Tower, 74, Rajpur Road