TALENT CONNECT

TRENDBOOK 2016

CONNECT
+
INSPIRE
+
TRANSFORM
 At LinkedIn ‘Dreaming Big’ is part of our DNA. Helping
our members achieve their professional dreams by
connecting them with opportunities all around the world
is the Big Idea we pursue every single day.

Pierre Berlin
Senior Director of Sales EMEA,
LinkedIn

Talent Connect Trendbook 3

We empower our members to

4 Talent Connect Trendbook

Our members are also your employees

Talent Connect Trendbook 5

Anaheim
LONDON
Talent Connect London and Anaheim

London Anaheim

1,623 3,571
Attendees Attendees

50% 30
International Total countries
attendance in attendance

8 Talent Connect Trendbook

6 Transformational Trends for 2016

01 Laws of Attraction 10

02 The Power of Purpose at Work 18

03 Employee Storynomics 24

04 Agility is the Killer App 32

05 United Colours of Growth 38

06 The Big Ideas Factory 46

Talent Connect Trendbook 9

A T T R A C T I O N
 Resolution #1
Turn every candidate touchpoint into a memorable experience
Jia Jiang, on why rejection is awesome

If you stop fearing rejection, and instead just know rejection is part of the
journey to a yes, great things can happen. Particularly for recruiters.

J.K. Rowling had to get rejected 12 times before Harry Potter got
published; how many rejections do you have to go through to sell your
company, to get your perfect candidate?
So don’t fear rejection – it’s just one step closer to a yes.

Jia Jiang
CEO at Wuju Learning
and Author of ‘Rejection Proof’

12 Talent Connect Trendbook

It all starts at the Interview

Job Candidates are picked up in an Uber after being engaged

through a special Uber recruitment app update.

Talent Connect Trendbook 13

Referrals grow as a key source
of quality hires
While social professional networks take top spot in sources of quality hires, employee referrals have grasped the attention of
talent leaders worldwide. It’s likely because referred employers have a longer tenure (Jobvite Index) and higher performance
(ERE). As a result, more leaders consider employee referrals to be an essential trend.

Top sources of quality hires Long-lasting trends in recruiting

40%

Social professional networks

43%

Internet job boards 20%

42%

Employee referral programs

32%
0%
2013 2014 2015

Employee referral programs

* Out of the quality hires your organisation made in the past 12 months, which of the following were the most important sources?
* What do you consider to be the three most essential and long-lasting trends in recruiting for professional roles?
LinkedIn Global Recruiting Trends 2016, LinkedIn Talent Solutions

14 Talent Connect Trendbook

Data + Relationships =

Hello Phillip, welcome back to LinkedIn Referrals!

8 people contacted 5 applications 1 hires

Lee Silva Contacted Mary Wright Contacted

10/21/2015 10/2/2015

Marketing Manager, Sales Solutions Financial Analyst

10/2/2015 10/6/2015 10/12/2015

Applied Interviewing Offer Made Hired Applied Interviewing Offer Made Hired

Follow up Say congrats

Craig Tripper Contacted Rebecca Gold Contacted

10/1/2015 10/1/2015

Sales Lead Associate Marketing Director

10/1/2015 10/4/2015 10/7/2015 10/8/2015 10/5/2015

Talent Connect Trendbook 15

Employee referrals are the single most important thing we do in recruiting. They are the number one
source of good, quality hires. Unfortunately, most companies treat their referral program like an HR
program. If you really want to succeed with referrals, you need to treat it like a marketing program.

Also candidates are more likely to listen to their own network and their friends.
Employee referrals get us a lot further in the conversation than we otherwise would have.

Steve Klingensmith
Recruiting Manager
Booking.com

28% Global Referrals More engaged 67% vs 76%

Technology
45% referrals
Retention rate 8% vs 11%
Better conversion to Meet expectation or higher
28% hire ratio talent scores 91%

Presentation Talent Connect London 2015 - Building a Kick-Ass Company Culture

Jennifer Boulanger, Head of Global Recruiting & Operations, Brendan Bank, CIO, Booking.com

16 Talent Connect Trendbook

The World’s most InDemand Employers

Talent Connect Trendbook 17

 THE
POWER
OF
PURPOSE
 Resolution #2
Align your culture with your vision
 We need to capture peoples’ imaginations by creating
a meaningful overall purpose and goal.
Boaz Heller
Singularity University

JOB FAIR
GREAT 401K
HIGH BENEFITS PURPOSE 2 months MATCH
PAY OFF!

20 Talent Connect Trendbook

Every single company big or small will need to
move mountains to earn the right to emotionally
connect with their talent

We need to elevate why

people come to work.
Stephen Lochhead
CHRO Unilever

Talent Connect Trendbook 21

Purpose-driven organisations are believed
to have better results

PURPOSE

89%
85%
81%

GREATER BETTER HIGHER-QUALITY

EMPLOYEE CUSTOMER PRODUCTS AND
SATISFACTION ADVOCACY SERVICES
The following insights are
based on a 2014 global
survey of business executives
among the readers of
HBR and EY clients conducted
by Harvard Business Review.
22 Talent Connect Trendbook
Talent Connect Trendbook 23
 EMPLOYEE

STORYNOMICS
 Resolution #3
(Data + Storytelling) n = Brand Love

n
= number of employees
 A story will help you gain attention, identify who you
are and what you do but also why you do it. A story also
needs to have purpose. If we can ignite our people to
become brand ambassadors – there’s economics behind
it as well. It will help amplify your brand making you
digitally famous and help you bring in talent.

Dave Hazlehurst
Ph. Creative and Author
of ‘Creating Goosebumps’

26 Talent Connect Trendbook

Benefits of Employee Advocacy:
Attraction, Retention, Growth

58% 20% 31%

of companies who are of companies who are of companies have greater
socially engaged are more socially engaged are more than 20% growth (vs 14.7%
likely to attract talent* likely to retain talent* for companies who are not)**

*2013 Altimeter Research for LinkedIn

**Understanding Employee Advocacy on Social Media, Hinge Research Institute 2015
Talent Connect Trendbook 27
Your employees could be more socially
relevant than your CEO

Different stakeholders trusted on different topics

50%

37% 36%
34%
32% 32% 31%
30% 31% 30%
27% 27%
TRUST

25% 26% 25%

24% 23% 23%
21% 21% 21% 22% 21%
19 %
17% 16%
15% 14%
13%
12%

Engagement Integrity Products and Services Purpose Operations Totals

Company’s CEO Company’s Employee Activist Consumer Academic Media Spokesperson

Think about different types of information you may read, see or hear about a company. For each topic,
select which person you trust to provide you with credible and honest information about a company.

Get social: How to create a social content strategy to change perceptions. Simon Morris, Director,
Demand Marketing EMEA, Adobe Mike Stamp, Head of Talent, EMEA, Adobe.

28 Talent Connect Trendbook

“I want Adobe to be one of the most SOCIAL
companies in the world” CEO Shantanu Narayen

thatssobyronic about 10 hours ago

willia
m
ng Willia wliang
@KeungLey m Lia
e s ch Teams #RnR ng
Gwenozon 8 Follower PAC/EMEA Sear SJ #R -23 Follow
ECON- 12 JA emix e
Gwen BL an Canyon w/the #a do belife challe rs
nge c
Gr 12
Grt trip to rch, @Tchadwick20 ompleted
ea
@emikos . #ado
belife

Klebus
@gklebus

#adobet #basel crew just love our

terrace with a great view. super place to
Wow! Not only am I BLOWN AWAY by the
havea coffee break #AdobeLife
technologies Adobe sneaked tonight, we
Helping people can be fun when it’s had JGL introduce them!! #feminist
pictwitter.com/js85oens61
with the @Adobe team and #adobemax #adobelife #inspired
@Habitat_org. #adobelife #soproud

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Talent Connect Trendbook 29
The World’s most InDemand Employers
How did we calculate the winners?
We analysed over 10 billion data points between members and companies and compared the data
with surveys of thousands of members to determine a company’s familiarity and engagement score.
Our analysis also weighed member actions like viewing employee profiles, visiting Company Pages and
following companies. We excluded LinkedIn from the rankings for the sake of objectivity.

30 Talent Connect Trendbook

EMEA’s most InDemand Employers

Talent Connect Trendbook 31

 Resolution #4
Embrace your Digital Transformation
 Our transformation is about customers
and culture. This means challenging
everything, including ourselves.

Veronique Weill
Chief Operating Officer
AXA

34 Talent Connect Trendbook

Accelerated Innovation Curves Ahead

MIGRATION
PATH
ZONE OF
MOBILE MUTATION
BIG DATA
IOT
CLOUD
MIGRATION ZONE OF
PATH MUTATION
INTRANET

COMBUSTION ENGINE ZONE OF

ELECTRICITY INNOVATION
COMPLEXITY

ZONE OF
INNOVATION
COMPLEXITY
SLOW SOCIETAL CHANGE SLOW SOCIETAL CHANGE
EXPLOSIVE BEHAVIORAL CHANGE GAP EXPLOSIVE BEHAVIORAL CHANGE GAP
1890 1915 2005 2020 2050

Talent Connect Trendbook 35

Liz Ericson, McKinsey Digital Practice Leader,
recommends:
Understanding consumer
expectations regardless of the
industry you are in.

The speed of decision making and

speed of change are critical. Mastery
needs to come quicker than what on
average would come naturally.

Digital Transformation is not

‘someone else’s problem’

70% of transformations fail as a

result of people not understanding
what the company is doing and
why, as well as what their role is in
the overall process.

36 Talent Connect Trendbook

The Gig Economy and
a new definition of
FREEDOM
UNITED COLOURS OF

GROWTH
Resolution #5
Create Magic
 I don’t care about diversity because it’s in vogue.
I care about it because I like winning.

The most gender-diverse companies are 15% more

likely to exceed performance of those that are
the least diverse by gender. The most ethnically
diverse companies are 35% more likely to exceed
the performance of their counterparts that are
not ethnically diverse.

Mike Gamson,
SVP Global Sales, LinkedIn

40 Talent Connect Trendbook

Overcoming Unconscious Bias

Race/Ethinicity
Level
Gender
Education

Location
Tenure
National Origin
Ability

Style/Thought
Introversion
Family
Socioeconomic background
Appearance

Generations
LGBT

Age
Religion
Expertise
Veterans

Takeaways from Jeff Turner, EMEA Recruiting at Facebook

Become aware of your own Structure decision making Trial blind CVs Be brave and forgive others
biases or blind-spots & challenge with clear criteria when they get it wrong
others when you see theirs
Talent Connect Trendbook 41
What today’s ideal candidate looks like

Geek
Innovative Consumer
Orientated Good Team
Analytical
Player

Hard
working

Source: EY
 Employees who
say they have
38% opportunities for
learning and growth
at their workplace

Rethinking L&D: Enterprise Learning Trends for 2015, Bersin by Deloitte

Talent Connect Trendbook 43

The future of learning: Lynda.com

How do Millennials learn?

58% 33% 58%

Research online Watch lessons online Work online with classmates

Source: Kelly Palmer, Learning and Development Senior Director, LinkedIn at Talent Connect Anaheim 2015

44 Talent Connect Trendbook

The recipe for engaged employees

Build strong Invest in career Provide learning

company culture transformation and opportunities
to be successful

Talent Connect Trendbook 45

THE BIG ideas FACTORY
 Resolution #6
Be the CEO of your own space
48 Talent Connect Trendbook
Open source HR

Why HROS?

Spark Innovation Inspire Others Open Education

Accelerate learning by openly Empower leaders to become Make it easy for HR
sharing the best practices and mentors. Lets use our Practicioners to access and
learnings expertise to inspire out peers share actionable resources
to succeed

Democratise Ideas Give Back Social Sharing

You don’t need to be a blue Narrow the gap between Leverage social with #HROS
chip company with a big leaders and laggards to remove friction from
global budget to have a best by sharing knowledge sharing and contributing
practice and practices

Talent Connect Trendbook 49

 There is no longer just one set of profiles or competencies...
to attract new profiles you need new disruptive methods.

Frédérique Scavennec
VP Global Talent Acquisition, L’Oréal

50 Talent Connect Trendbook

Talent Connect Trendbook 51
 Screw it, lets do it...

...we seized the opportunity

52 Talent Connect Trendbook

When you take bold steps; when you
are prepared to go on an adventure;
there will be good days, there will
be bad days, but extraordinary
things will happen.

Stephen Attenborough
Commercial Director,
Virgin Galactic

Talent Connect Trendbook 53

 Create a playful environment to
unlock innovation. Creativity starts by
unleashing your 7 year old self.

Deborah Frances White

The Spontaneity Shop,
Author of ‘The Improv Handbook’

54 Talent Connect Trendbook

 Where the
magic happens

Your
comfort
zone
Talent Connect Trendbook 55
56 Talent Connect Trendbook
Live Scribing board from Talent Connect London 2015

Talent Connect Trendbook 57

 Resources
For further information visit TC 365 here:
https://business.linkedin.com/events/talent-connect

Talent Connect Slide Decks can be viewed here:

www.slideshare.net/linkedin-talent-solutions

Talent Connect Presentations can be viewed here:

www.youtube.com/LITalentSolutions

Trendbook Editorial Team

Carole Zibi
Caroline Zeller
Tiffany Nieuwland
© [2016] LinkedIn Corporation. All Rights Reserved.