Bar B Q Plaza

By Kanlaya Charoenjarasrerk
Marketing 1101
 Introduction
- Bar B Q Plaza was established in 1987 by Mr. Choopong Choopojcharoen.
- It is Japanese and Mongolian Style Barbecue Restaurant
- Bar B Q Plaza opened its 1st branch at Central Plaza Ladprao, Thailand.
- Its famous unique grilling experience added by outstanding delicious taste coupled
with high-quality meats and vegetables.
- Present there are a total of 102 stores of Bar B que plaza in Thailand.
Analysis
 Bar B Gon
Bar B Gon is the mascot of
Bar B Q Plaza. He is a cute
cheerful dragon that is friendly to
children and were loved by all
customer. Bar B Gon is the
symbol of the delicious taste of
Bar B Q Plaza food.
Some activities that Bar B Q plaza attend
Survey
Character Marketing
- Brand personalities of
Barbeque plaza is a Bar B
Gon mascot.
- Famous, attractive and
unique.
- To leverage consumers’
Focus
emotional bond with the
mascot, and enhance the
brand relationship with
consumers.
Real-Time Marketing
- Helps the restaurant to
interact with customer
more
- Get the concept or
content that were issued
in a social media
- To create engagement
between brand and
customer through social
media
 SWOT
Strengths Weaknesses
- Brass Grill Pan - NO Deliveries
- Bar B Gon sauce - Closed at 10:00pm
- Community Activity - Not much space for soup
- Delicious

Opportunities Threats
- Have an activity that let customer - NOT Healthy
volunteer or join CSR project or - NO Healthy Food
community activity
- Sale the sauce to gain more money
Suggest

Have an activity that

let customer
volunteer or join CSR
project or community
activity
References
Marketingoops (2015). Real-Time Marketing โจทยใหม ทํายังไงใหโดนใจลูกคา. Retrieved from:
https://www.marketingoops.com/campaigns/social-media-marketing-digital/barbq-plaza-real-time-marketing/

Tcdcconnect. BBQ - แบรนดดิ้งจากภายใน หัวใจของการสรางธุรกิจสูความสําเร็จครองหัวใจลูกคา. Retrieved from:

https://www.tcdcconnect.com/content/8552/

Barbeque plaza. About us - บารบิคิว พลาซา ตัวจริง อรอยจริง เรื่องปงยาง. Retrieved from:
http://barbqplaza.com/?page_id=115

Prezi (2016). Bar-B-Q plaza. Retrieved from: https://prezi.com/6xat6ssej1fm/bar-b-q-plaza/

Barbeque plaza and Joom Zap Hut. About us. Retrieved from: http://www.barbqplaza.com.my/about.htm

YouGov – BrandIndex. August's most successful ad in Thailand – Bar B Q Plaza. Retrieved from:
http://www.brandindex.com/article/augusts-most-successful-ad-thailand-%E2%80%93-bar-b-q-plaza

Pictures and Photos credit from Bar B Q Plaza, NewBBEvent, Maywadee Prawatruangsri, and Papawee Kuhathong
Facebook posts.