KARINA LICEA VIÑAS 

URBAN MOBILITY & PUBLIC POLICY SPECIALIST

Mobile: (52) 55-1695-1141
Tabasco 306 Col. Roma Norte CP: 06700. Ciudad de México.
karinalicea@gmail.com

HIGHLIGHTS 

❏ Development of a research paper related to transport network companies (TNCs) oriented on

public policies and regulations applicable worldwide to improve operating conditions and the
promotion of sustainable models, for Toyota.
❏ Key part of the Public Policy, Business Strategies and Communications team that lobbied for
Uber in Mexico City. My strategies, technical arguments and efforts resulted in one of the
most efficient and applauded regulations in the world.
❏ As a part of Transport Division in the Inter American Development Bank (IADB), I was part of
the team that developed technical and technological solutions that supported IADB agenda
to further better sustainable policies and mobility alternatives in Latam.
❏ At the Institute for Transportation and Development Policy (ITDP), I Managed and reviewed;
public policies, strategies, working teams and budgets related to; sustainability, energy,
transportation and urban development in the largest Mexican cities.
❏ At Université de Cergy-Pontoise participant in the redeveloping and design of the Charles de
Gaulle Airport.

PROFESSIONAL EXPERIENCE 
 
Toyota and NETLIFT, ​Independent consultant. 2016- today.
❏ Toyota. TNCs Research paper coordination
❏ For Netlift. Business model development, PR, launching strategy and policy advisor.

UBER, ​Public Policy Senior Associate Mexico & CA. 2015 - 2016. 
❏ Development and implementation of strategies to achieve regulations for Mexico, Central
America and the Caribbean.
❏ Achieved f​irst regulation for TNCs for Uber in Latin America; Mexico City.
 
IADB, ​Public Policy and Mobility Consultant. 2014 - 2015.
❏ Development and implementation of an action plan for the construction and dissemination of
knowledge to support the Regional Strategy for Sustainable Transport (REST).
❏ Technical opinion on projects related to sustainability and urban mobility on REST strategy to
support cities. As well as review and coordination of the financial status of REST accounts.
❏ Coordination of transport division publications for the IDB. 

ITDP​, ​Public Policy and Mass Transit Manager. 2009 - 2014.

❏ Management and reviewer of public policies and transport projects in the largest Mexican
cities.
❏ Team and budget planning and management for specific projects.
 ❏ Worked with high-ranking decision makers and city government officials to foster policies and
develop successful local transportation projects.

Architecture and Urban Planning Workshop (TAU)​, Project Manager. 2007 - 2009.

OTHER PROJECTS  
 
Hewlett and Flora Foundation Grant for one year to develop a transport model for Mexico City and
Guadalajara Metropolitan Areas.
Coordination and elaboration of a transit model for 2024 in Tranus:
1. Bus tracking lines and data collection with the support of Instituto Politecnico Nacional
2. Development of a transit network for the metropolitan areas
3. Demand estimation and profile for each corridor
4. Developed scenarios for each year
5. Ran the model
6. Evaluated results and Calibrated
7. Discussed with specialist
8. Created and submitted report

Climate Works grant to support and build BRT projects in Mexican Cities.​ ​BRT standard.
Visit and review each one of the BRT projects in Mexico to measure the qualify, demand,
accessibility and many other features using the 2013 scorecard and ITDP methodologies to
document the projects.

RELEVANT PUBLICATIONS  
 
❏ “Ciclociudades,  Urban  cycling  infrastructure  implementation  in  Mexican  cities 
Manual”.​ ​ITDP, 2011.​ ​http://bit.ly/1UxzDQ9  
❏ “Guide  strategies  for  reducing  car  use  in  Mexican  cities”.  ​ITDP, 2013​.
http://bit.ly/1J7qfuy
❏ “Growing perspectives for Metrobus and integrated public transportation network for 
Mexico City towards 2018”. ​ITDP, 2013​. ​http://bit.ly/1VYbzW7
❏ “Integral Mobility Plans. Guidelines for an urban sustainable mobility”. ​ITDP, 2013.
http://bit.ly/1SrQr57
❏ “Special report on mobility rights in the Federal District (DF)”. CNH DF, 2013.
http://bit.ly/1RtPXyR
❏ “Ciclo-inclusion in Latin America and the Caribbean”​. IADB, 2015. ​http://bit.ly/1MH1ef2  
❏ ”A Practical Guide: Parking and congestion reduction policies in Latin America" ​IADB​,
2014.
❏ “​Mexico City Case Study”.​ Uber, 2015. 
 
 
TEACHING & EDUCATION 
 
Universidad Iberoamericana (UIA) Architecture Faculty. 
Led a Seminar about BRT design for architecture master students. 
 
Universidad Nacional Autónoma de México. Facultad de Arquitectura. 
Winner candidate for Cergy Pontoise workshop. Toluca Regeneration Airport Project.

Université de Cergy-Pontoise. 
Diploma in Redevelopment of Urban Infrastructures .
Winner of the 25th Ateliers Internationaux de Maitrise d’Oeuvre Urbaine, Cergy-Pontoise, France,
August 2007 with a project to redevelop the Charles de Gaulle Airport nearby areas.

Universidad Nacional Autonoma de Mexico. Facultad de Arquitectura. 

Bachelor’s in Urban planning.

LANGUAGES 
Spanish (Native).
Mexican Sign Language (Native).
English oral and written (Fluent).