Education

Ferris State University, Big Rapids, MI Michigan State University, East Lansing, MI
Bachelor of Science in Business, Public Relations General Education, Fall 2013 - Spring 2015
Graduated December 2017 GPA: 3.65

Work Experience

Lake Michigan Credit Union (LMCU)

Community Relations Intern, September 2017 - Current

 Event management and coordination

 Content creation (e.g., newsletters, philanthropic annual report, press releases)
 Social media launch, management, and new campaign development, resulting in a 233 percent
increase in followers within first two months

Richett Media
Public Relations Associate & Street Team Manager, January 2017 - September 2017

 Creating press releases, media sheets, blogs, guest articles, and firm marketing materials
 Using inbound marketing to drive more traffic to the company website through content creation
 Client campaign management (e.g., coordinating media buys, scheduling interviews, pitching news
outlets to generate coverage, and assisting with event planning)

Ferris State University Advancement and Marketing, News Services Department

Marketing and Communications Assistant, May 2016 - December 2017

 Monitored and created content for student experience accounts on Facebook, Twitter, and
Snapchat, leading to a 28 percent increase in engagement within the first four months.
 Created University press releases and video scripts regarding on-campus events

Involvement
Public Relations Student Society of America
(PRSSA) Ferris State University Chapter
Vice President of Social Affairs, 2016-17 General
Member, 2015-16
 Planned and hosted fundraisers, social
events, and agency tours for the chapter.
 Managed a team of 10 members and at
times, more than 35 volunteers
 Raised over $2,500 during executive board
term
Mackenzie's Animal Sanctuary
Facility volunteer
Awards
Ferris State University Public Relations Program
Student of the Year, 2016-17
Awarded due to demonstration of exceptional
academic achievement, determination &
persistence in gaining real world experience, and
outstanding character and professionalism
Certifications
Hubspot Inbound Marketing Certified
Tested on best practices and capable of applying
them to attract strangers, convert visitors, close
leads, and delight customers through inbound
methodology.