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 Pena-­‐Bandalaria,  Melinda  (2014)    Advocacy  and  Social  Mobilization    COMM380  


University  of  the  Philippines  Open  University  

Module 1 Guide
Advocacy and Social Mobilization:
Understanding the Basic Concepts

Objectives:

At the end of the module, you should be able to:


1. Discuss what advocacy, communication and social mobilization is as well as the
other related concepts
2. Illustrate/Describe a concept map showing the relationship among these
concepts.

Reading List

World Healt Organization. 2007. Advocacy, Communication and Social Mobilization


(ACSM) for Tuberculosis Control. A Handbook for Country Programmes
Available at
http://www.stoptb.org/assets/documents/resources/publications/acsm/ACSM_Ha
ndbook.pdf.

The material will also be uploaded to the course site

Joyce, Mary (ed). 2010. Digital Activism Decoded. The New Mechanics of Change
The material will be uploaded in the website

Salmon, Charles T., Post, LA., Christensen, Robin E. 2003. Mobilizing Public Will For
Social Change.
The material will be uploaded in the course site

Module 1 Guide Page 1 of 1

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