Professional Documents
Culture Documents
04 - Psychology and Sociology - Study Notes
04 - Psychology and Sociology - Study Notes
Definitions
Social Influence is a process whereby attitudes and behaviour are
influences by the real or implied presence of other people.
o Compliance: change in behaviour and expressed attitudes in
response to requests, coercion or group pressure; behaviour only
happens when being watched
o Conformity: When we adhere to or adjust, our thoughts, feelings,
behaviours to be consistent with the standards of a group or
society; internal behaviour, you need to be watched
Reference group & membership group
Informational & Normative Influence
o Obedience: Behaviour change produced by the commands of
authority.
Norms are attitudinal and behavioural uniformities that define group
membership and differentiate between groups.
Reference Group is a group that is psychologically significant for our
behaviour and attitudes.
Membership Group is a group to which we belong by some objective or
external criteria, e.g. all blond people (we might not want to belong to
that group)
Informational Influence results from a persons willingness to accept
others opinions about reality (because they think others are correct in
their judgements)
Normative Influence results from a persons desire to gain approval or
avoid disapproval.
Conformity bias assumes that conformity is a one-way process in which
individuals conform to the majority only.
Psychology and Sociology - 2
Concepts
Obedience studies
People would rather obey than put themselves at risk
Milgram’s obedience studies
o Using probing sentences (they have a great impact on others)
o Setting: Teacher (participant), Learner, Experimenter
o 65% of males went all the way to 450 volts
o Explanations
1. Are people in general sadistic? Show extreme distress
2. Legitimacy of the authority figure (abdicate responsib.)
3. Novelty of situation and absence of alternative
4. Proximity of the experimenter and distance to the learner
o What we can learn
We typically conform
We don’t always help
We may harm other in a group or if we are ordered to do so
HOWEVER, social influence can be challenged by the
presence of a non-conformist (someone who rebels)
o Ethical considerations
Did not provide full informed consent to participants
Did not tell them they could withdraw
Did not honestly debrief them after
Psychology and Sociology - 3
Conformity studies
“How much did the light move?”
o Alone people have different opinion but, after they join a group,
they conform at some point.
o In a group, people conform to the answer and, after they were
separated, they still conformed to the established group norm.