Jollibee; Bida ang Saya

A RESEARCH STUDY
OF JOLLIBEE FOODS CORPORATION
2017 – 2018

A Paper Submitted In Partial Fulfillment of the Requirements for the Strand

ABM-12
BM4DA

Leader:
Charlotte Diaz
Members:
Anne Abuel Mallari
Anna Liza Tubilan
Melenio Ylarde
Christine Buenafe
Jonalyn Razon

Mr. Fernando
Instructor

Asian Institute of Computer Studies - Tarlac

SY 2017-2018
 Jollibee; Bida ang Saya

Description
Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. JFC and its subsidiaries
and affiliates are involved primarily in the development, operation and franchising of quick service
restaurants (QSR) under the trade names "Jollibee", "Chowking", "Greenwich", "Red Ribbon", "Yong He
King", "Hong Zhuang Yuan", "Mang Inasal", "Burger King", "Highlands Coffee", "Pho24", "12 Hotpot",
"Dunkin' Donuts", and "Smashburger".
Aside from the subsidiaries and affiliates which own and operate the JFC’s QSR trade names, the
Company's other subsidiaries include Freemont Foods Corporation, a wholly-owned subsidiary which
owns and operates Jollibee stores in Visayas and Mindanao, and Grandworth Resources Corporation, a
real estate company which owns or leases some of the properties used as store sites.
By the end of 2016, there were 978 Jollibee stores nationwide, of which 483 were franchised and 495 are
Company-owned. In international operations, Jollibee had 167 stores with 35 stores in the US, 84 in
Vietnam, 26 in the Middle East, 14 in Brunei, four in Singapore, three in Hong Kong, and one in Canada.

Background of the Study

Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream
Parlor which later grew into an emerging global brand. At the heart of its success is a family-oriented
approach to personnel management, making Jollibee one of the most admired employers in the region
with an Employer of the Year Award from the Personnel Management Association of the Philippines,
Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation
from the Asian Wall Street Journal.

Aside from promoting a family oriented work environment, the brand’s values also reflect on their
advertising and marketing. Jollibee knows their target audience very well: the traditional family and all
communication materials focus on the importance of family values, making Jollibee the number one
family fast food chain in the Philippines and a growing international QSR player.

OBJECTIVES
General Objectives:
Give information about the services offer of this business.
Specific Objective:
1. To lead in product taste at all times.
2. To provide FSC excellence in every encounter.
3. To let the consumers feel the Spirit of Family and Fun.
 Jollibee; Bida ang Saya

Scope and Delimitation of the Study

The study tells about on how Jollibee Foods Corporation’s core business is the
development, operation and franchising of its quick-service restaurant brands. It offers a wide
variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of
all ages and from all walks of life.
The study does not protects The product limitation has been caused by the migration to
new systems that started on August 1, 2014, which has resulted in temporary slowdown in sales
order taking, product loading and dispatch of transportation.

Significance of the study

Understanding the beneficiaries and consumers of Jollibee would be valuable for the
following:
Present and Future Consumers
will be able to evaluate the performance of the company for reassessing and making sound
consuming decision.
 Jollibee; Bida ang Saya

Leader:
Charlotte Diaz
Members:
Anne Abuel Mallari
Anna Liza Tubilan
Melenio Ylarde
Christine Buenafe
Jonalyn Razon

Panel:
 Jollibee; Bida ang Saya

SWOT Analysis

Strengths
·Quickest Serving Time Among Other Food Industry
·Cost Saving / Systematic Food Preparation
·Option to Deliver Food to Houses, Offices, and Other Establishments
·Wide-Range of Food Options/Choices
·Customization of Meal Servings Tailor-Fit to Consumers’ Appetite
·Positions in Strategic Location in Populated Areas
·Flexibility on Preparing Food Time

Weaknesses
·Product Development for New Offering Takes Too Long / Does Not Change Products Often
·Known to Serve Unhealthy Meals
·Limited Menu Offered to Consumers
·High Employee Turnover (Operation)

Opportunities
·Growing Philippine’s Economy per Capital
·Continuous Products and Service Expansion
·Adaptation on Products and Services to Culture and Tradition

Threats
·Consumers Look for a Healthier Lifestyle
·Industrialization
·High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands
·Non-Compliance to Sanitary Standards