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    Global. PT. Gramedia Pustaka Utama, Jakarta, 1996

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    Anonymous 7mlOFGRG
    This document lists 10 sources that relate to marketing, consumer behavior, packaging design, and information packaging. The sources include books on marketing management, SWOT analysis, consumer behavior, and packaging design. Academic journal articles cover topics like the impact of packaging aesthetics on purchase intention, packaging as a brand communication tool, and the analysis of information repackaging processes.

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    Global. PT. Gramedia Pustaka Utama, Jakarta, 1996

    Uploaded by

    Anonymous 7mlOFGRG
    11 views1 page
    This document lists 10 sources that relate to marketing, consumer behavior, packaging design, and information packaging. The sources include books on marketing management, SWOT analysis, consumer behavior, and packaging design. Academic journal articles cover topics like the impact of packaging aesthetics on purchase intention, packaging as a brand communication tool, and the analysis of information repackaging processes.

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    This document lists 10 sources that relate to marketing, consumer behavior, packaging design, and information packaging. The sources include books on marketing management, SWOT analysis, consumer behavior, and packaging design. Academic journal articles cover topics like the impact of packaging aesthetics on purchase intention, packaging as a brand communication tool, and the analysis of information repackaging processes.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    11 views1 page

    Global. PT. Gramedia Pustaka Utama, Jakarta, 1996

    Uploaded by

    Anonymous 7mlOFGRG
    This document lists 10 sources that relate to marketing, consumer behavior, packaging design, and information packaging. The sources include books on marketing management, SWOT analysis, consumer behavior, and packaging design. Academic journal articles cover topics like the impact of packaging aesthetics on purchase intention, packaging as a brand communication tool, and the analysis of information repackaging processes.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    7. Kartajaya, Hermawan.

    Marketing Plus 2000 Siasat Memenangkan Persaingan


    Global. PT. Gramedia Pustaka Utama, Jakarta, 1996.
     Kotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga.
     Rangkuti, Freddy. 2010. Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta:
    Gramedia
    Kotler dan Keller. 1999. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga

    Setiadi, Nugroho J.2003. Perilaku Konsumen, Prenada Media, Jakarta.

    Klimchuk, Marianne dan Sandra A.Krasovec.2007. Desain Kemasn .Jakarta:Erlangga.

    Nilsson,Johan dan Ostrom,Tobias.2005. packaging as a brand Communication Vehicle. Thesis of


    Lulea University of Technology.

    Silayoi dan Speece.2004. Packaging and purchase Decisions: An Exploratory Study on The
    Impact Of Involvement Level and Time Pressure. British Food Journal 607-628.

    Mustikiwa,Munyaradzi dan John Marumbwa. 2013. The Impact of aesthetics package design
    element on consumer purchase intention:A case of locally produced dairy product in southern
    zimbabwwe. IOSR joyurnal of Business and management volume 8 issue 5(MAR-APR 2013)
    PP.64-71.

    Agada, John. 1995. Analysis of Imfor,ation repackaging (IR) Processes using the Instructional
    System Design(ISD) Model. Journal of instructional science and technology (e-JIST) volume 1,
    no.1 october article 1.

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