FACTORS THAT INFLUENCE THE MUSLIM DECISION NOT TO DO PAYMENT IN

SYARIAH BANK

(Case Study of Muslim Seller in The Market of Purwokerto City)

ABSTRACT

This research is to analyze the factors that influence the muslim decision not to do
payment in syariah bank with the research subject is muslim sellers in the market in Purwokerto
City with the variable is religiosity, perception, location and promotion.

The type of this research is descriptive qualitative research using primary data. The
sample used on this research is 100 respondent that was chosen with random sampling method.
The analysis tool used to process the data is double linear regression using SPSS.

Based on the research that was done, two independent variable that is religiosity and
promotion have significant influence toward muslim decision not to do payment in syariah bank,
while erception and location do not influence muslim decision not to do payment in syariah
bank.

Keyword: Syariah Bank, Religiosity, Perception, Location and Promotion.