Marketing Directions

JANUARY 14 2017, NEW DELHI

The
Pioneer

Of

Change

Jeff Bezos – The Business Leader & Entrepreneur!

REDEFINING BOUNDARIES

The legendary man needs no introduction. The pioneer of e-commerce and one of the most successful
entrepreneurs of all time, has never looked back after 1994.

What happened in 1994?

It’s very likely that in the past month itself you or somebody you know must have purchased something from
this man’s company. He is that person who has successfully tapped the potential of a market which nobody at
that time thought even existed. He is one of those businessmen who has launched a company which has
outgrown not only all its counterparts but has impacted the life of each and every one of you.

Of-course you know what I am talking about. Isn’t it?

“Your most unhappy customers are your greatest

source of learning” – Bill Gates
 Marketing Directions
Jeff Bezos in a Nutshell
Highlights

Real Time Net Worth (As on 13/1/17)

Early Life of
Jeff Bezos
$70.4 Billion
Age Residence
The
Amazon
Story
53 Seattle
Milestones
&
Citizenship e
Marital Status

Acquisitions
US Married
Amazon
Innovation Education

Blueprint
Princeton
Bezos: Startup
University
Advice
Jeff Bezos on Forbes List Salary
#14 Powerful People (2016)
Jeff
Bezos #2 Forbes 400 (2016)
Facts
#2 Richest In Tech (2016)
#5 Billionaire (2016)
$100,000
“The best content in the world won’t drive revenue if
nobody sees it” – Anonymous
 Marketing Directions
Early Life
In 1964, Jeff Bezos was born to a 19 year-old year old Jackie
Bezos and 20-year-old Mike Bezos, an adopted father.

His childhood summers were spent at his grandparents’ home in Texas mostly
castrating cattle and doing farmwork.

He featured in a book when he was 12 which described him as “friendly but

serious” and “not particularly gifted in leadership”. The book was called “Turning
on Bright Minds”.

In school, Jeff once told his teachers that “mankind has no future on this planet”.

As a teenager, Jeff worked in Mcdonalds for a summer. He tremendously hated

the experience. So the next summer, he and his girlfriend created a summer camp
for kids.

He graduated from Princeton University and became employee number 11 at a

startup called Fitel after which he had a job with the Bankers Trust.

Jeff later quit Bankers Trust and Joined D.E. Shaw’s hedge fund and got the SVP
title in a mere 4 years.

Jeff married Mackenzie who worked at his office at the time.

Despite DE Shaw’s protests, Bezos left DE Shaw and Founded Amazon.

The rest is history.

“I don’t create companies for the sake of creating

them, but to get things done” – Elon Musk
 Marketing Directions
The Amazon Story
Introduction
So the year was 1994 and Jeff Bezos was working
well on Wall Street. That’s when he saw the
internet revolution happening and he made the
decision to quit his current job and start an internet
company.

According to him, the main wake-up call was

when he found the startling statistic that web usage
at that time was growing at a huge pace of 2300
percent a year. It was at this time he started
thinking on how he can develop a company which
would make sense in this context of growth.

He started making a list of 20 products which he could sell online but at the end he zeroes in on books mainly
because of its low cost and huge universal demand. That eventually turned out to be just a beginning.

Funding
The initial capital for Amazon came from the personal savings of
his parents. They invested a huge amount of their life savings in
what eventually became the amazon.com of now. They showed
immense faith at that time in Jeff because they hardly knew much
about what he was trying to do.

Jeff during that time told his parents that there is more than a 70
percent chance that they will lose their money but his parents
were not betting on the company or the concept, but were actually
betting on his son. They went ahead with funding it.

Follow on Funding

Amazon was able to raise Series A funding in 1995 which amounted to $8 million from Kleiner Perkins Caufield
& Byers. In 1997, Amazon released an IPO for additional capital. By 1999 itself, the value of the investment of
Kleiner Perkins Caufield & Byers created returns of over 55,000 % for them.

“It’s not about ideas, it’s about making ideas happen”

– Scott Belskey
 Marketing Directions
Amazon Milestone
Year Events
Jeff Bezos launches Amazon. Within 30 days of its launch, it is
1994
doing $20,000 per week in sales.
Bezos raises an $8 million Round of Funding from Kleiner
1995
Perkins
1997 Amazon goes public at $18 per share
Time Magazine’s “Person of the Year” award goes to Jeff Bezos
1999
for popularizing online shopping
2009 Bezos acquires Tony Tsieh’s Zappos through stock swap.
2013 Bezos acquires Washington Post.

Companies Acquired by Amazon

Year Company
1998 PlanetAll, Junglee, Bookpages.co.uk
Internet Movie Database (IMDb), Alexa, Accept.com, and
1999
Exchange.com
2003 CDNow (Defunct)
2004 Joyo.com, an e-commerce site in China.
2005 BookSurge, Mobipocket.com, and CreateSpace.com.
2006 Shopbop, a women’s luxury retailer
2007 DPReview.com and Brilliance Audio.
Audible.com, Fabric.com, Box Office Mojo, AbeBooks, Shelfari,
2008
and Reflexive Entertainment.
2009 Zappos, Lexcycle, SnapTell, Stanza (Kindle Rival)
2010 Touchco., Woot, Quidsi, BuyVIP,Amie Stree & Toby Press
2011 LoveFilm, The Book Depository, Pushbutton, and Yap
2012 Kiva Systems, Teachstreet, and Evi
2013 IVONA Software, GoodReads, and Liquavista
2014 Twitch, Rooftop Media & Comixology

“The Value of e-commerce is not in the e, but in the

commerce” – Octavio Paz
 Marketing Directions
Amazon Innovation
When anyone thinks about Amazon, the first thing that comes to our minds is its prominence in the world of the
top e-retailers but further analysis tells us that the company is much more than just a destination to find products
online. It is leading the charge with innovation at different service levels and at the heart of these innovations is
Jeff Bezos. Here are some of the best ones!

Amazon Drones

Amazon has recently talked about its plan for

developing drones. Dubbed as the Amazon Prime Air,
the technology would use a device called the
octocopters to deliver products directly to the home of
the customers. It recently completed the first testing of
the drone delivery device in England recently. To
qualify for the order delivery, the order must be less
than 2.25 kg and must be small enough to be fit in a
small cargo box that the craft is able to carry and must
be within a 10 mile radius of an Amazon Fulfilment
Centre.

Amazon Kindle

When Amazon unveiled its kindle which had access to a variety of e-

books, everybody realised that the company had innovated
something really special. While many feel that the penetration can be
improved further, Kindle has the potential to garner huge sales after
all it enables users to browse, buy, download and read e-books as
well as all types of digital media. The innovation keeps on going
with new models and new types of kindles.

All Kindle devices present integrate with Kindle Store

content and as of July 2016, the store has over 4.6
million e-books available in the US!

“You should learn from your competitor but never

copy. Copy and you die” – Anonymous
 Marketing Directions
The One Click Innovation

For the e-commerce shoppers, there has perhaps never been as innovative
an improvement in retail as Amazon's 1-Click service. All the
Amazon.com users can actually click the 1-Click key and be able to
immediately make any purchase with their default purchase option and the
delivery method. The feature is extremely appealing for shoppers who
know what they want, when they want it, but at the same time it can be
dangerous for the impulse buyers, so watch out.

Amazon Studios

Amazon Studios has become a massive force all its own. The new and
innovative service allows prospective filmmakers to create their own
films, television shows and videos to showcase across the Amazon
ecosystem. It is also home to the company's own original shows and films,
including the popular "Alpha House." Amazon is definitely breaking new
grounds in the entertainment scenario.

Blue Origin
Jeff Bezos founded Blue Origin in 2000, a human
spaceflight startup company mainly as a result of his
fascination for space travel. The company was kept
a secret for a number of years. It was only in 2006
that it was made public.

His vision for this company was to enable “anybody

to go into space”. The startup is aimed to open space
travel to the customers willing to pay the money for
it.

Blue origin’s flight test program of its new space

vehicle “New Shepherd” is scheduled to begin in
2017 which will carry “test passengers” and it is
looking to initiate commercial flights in 2018.

“Communication is at the heart of e-commerce and

community” – Meg Whitman
 Marketing Directions

Some Electrifying Facts about Jeff Bezos

 Jeff Bezos is funding a massive clock to be built in the Sierra Diablo mountains
that will keep time for 10,000 years and serve as a symbol for long-term
thinking.
 Amazon founder Jeff Bezos even had a cameo in the 2016 Hollywood film,
'Star Trek Beyond', in which he played an alien Starfleet commander.
 The Amazon founder is also one of the first investors in Google, investing USD
750,000 in 1998, which later resulted in 5.3 million shares of Google stock now
worth about 4,308,900,000
 Jeff Bezos is currently the 4th richest person in the world, an estimated net
worth of USD 68.6 billion as of December 2016.

“Figure out what will matter in

the next 10 years, and build
your strategy around that”
- Jeff Bezos

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