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  • Getting The Word Out2 Seth Godin

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    Kongfuzd
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    This document contrasts fixed costs like permission, content design, and establishing values with variable costs like advertising, media buys, and effort required for each additional customer transaction. It suggests that while establishing credibility requires upfront investment, ongoing customer loyalty depends on delivering quality service and positive experiences with minimal incremental costs each time.

    Original Description:

    This 1 page diagram chart shows how best to market your idea.

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    Getting the Word Out2 Seth Godin

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    This document contrasts fixed costs like permission, content design, and establishing values with variable costs like advertising, media buys, and effort required for each additional customer transaction. It suggests that while establishing credibility requires upfront investment, ongoing customer loyalty depends on delivering quality service and positive experiences with minimal incremental costs each time.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    21 views1 page

    Getting The Word Out2 Seth Godin

    Uploaded by

    Kongfuzd
    This document contrasts fixed costs like permission, content design, and establishing values with variable costs like advertising, media buys, and effort required for each additional customer transaction. It suggests that while establishing credibility requires upfront investment, ongoing customer loyalty depends on delivering quality service and positive experiences with minimal incremental costs each time.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    PAY ONCE (Fixed Cost)

    PERMISSION TRIBAL LEADERSHIP

    CONTENT DESIGN

    PUBLICITY EMPATHY
    ONCE: What do you stand
    for, how does it work, what
    Have you earned the are your values, the story, the
    attention of the user? resonance with your
    Does each engagement customers? Where’s the
    come at little promise and the change you
    incremental cost? offer?
    MEDIA USER EXPERIENCE

    PAY EACH TIME (Variable Cost)


    PER TRANSACTION: Do
    Who can you pay to you invest in staff and
    reach the folks you processes and materials so
    need to reach? that each additional user
    experience leads to ongoing EFFORT TO DELIVER
    loyalty and word of mouth?

    ADVERTISING
    SERVICE

    {GETTING THE WORD OUT} from The Marketing Seminar, by Seth Godin

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