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  • Customer Development: Andy Rachleff

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    Luke Constable
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    The document outlines 4 lessons learned from a company's first version of customer development. The lessons are: 1) Start simply with paper prototypes before building software; 2) Understand your product's most important attribute; 3) Customer development does not require a designer; and 4) It's okay if not everyone likes your idea. The overarching lesson is that the discovery phase should focus on learning from customers and iterating the product, rather than perfect execution.

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    The document outlines 4 lessons learned from a company's first version of customer development. The lessons are: 1) Start simply with paper prototypes before building software; 2) Understand your product's most important attribute; 3) Customer development does not require a designer; and 4) It's okay if not everyone likes your idea. The overarching lesson is that the discovery phase should focus on learning from customers and iterating the product, rather than perfect execution.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    22 views23 pages

    Customer Development: Andy Rachleff

    Uploaded by

    Luke Constable
    The document outlines 4 lessons learned from a company's first version of customer development. The lessons are: 1) Start simply with paper prototypes before building software; 2) Understand your product's most important attribute; 3) Customer development does not require a designer; and 4) It's okay if not everyone likes your idea. The overarching lesson is that the discovery phase should focus on learning from customers and iterating the product, rather than perfect execution.

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    © All Rights Reserved
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    of 23

    Customer Development

    Andy Rachleff
    Founder & CEO
    Those who can’t do, teach.
    Customers Managers
    (Demand) (Supply)
    Always start with a
    measureable customer
    hypothesis

    (It’s just the scientific method applied to business)


    Our First Version (The Concierge Model)
    Lesson #1

    Crawl before you walk.

    (Pencil & paper can be just as valuable as software)


    2
    4
    1
    5
    Lesson #2

    Understand the most important


    attribute of your product.
    (For us, it’s simplicity)
    6
    7
    8
    9
    10
    11
    Lesson #3

    You don’t need a designer to do


    customer development.

    (It’s better to have a “UX developer”)


    11
    Lesson #4

    Not everyone should


    like your idea.

    (Don’t be afraid to take risks)


    Lessons Learned

     Crawl before you walk

     Understand the most important attribute of your product

     You don’t need to be a designer to do customer development

     Not everyone should like your idea


    The Most Important Lesson

    During the discovery phase,


    it’s more important to learn and
    iterate than to execute.

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