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18 Questionnaire PDF
18 Questionnaire PDF
(Retailers)
Milk/Milk powder/Paneer/Cheese/Curd.
6. In your opinion what is the main drawback of the local dairy products of
Assam?
a. Lack of advertisement
b. Unattactive labeling
c. Inadequate package
d. Inferior quality.
Yes/No
Local/Outside
(2 0 3 )
9. Do the customers profer a particular brand of dairy products marketed
from outside?
Yes/No
demand?
Yes/No
14. Do you get any credit facility from the dairy units of Assam?
Yes/No
16. Which kind of channel of distribution does the dairy based units of Assam
recourse to?
c. P ----- >C
(2 0 4 )
18. Are you aware of any dairy based units of your district?
Yes/No
19. Is there any step taken by the dairy units of Assam to boost up their
sales?
Yes/No
Local / Outside.
(205 )
QUESTIONNAIRE
[Dairy Manufacturing Unit/Distributors]
Dairy Unit/Distributor
3. Form of Ownership :
a. Producers
a. Liquid Milk
b. Curd
c. Ghee
d. Cream
e. Paneer
f. Flavoured Milk
(206 )
6. Is there a market for your product?
Yes/No
9. Do you think the dairy products from outside the state have an advantage
Yes/No
In items of
a. Price
b. Quality
d. Labelling.
High/Average/Low
12. Have you taken any step for advertising your products?
Yes/No
( 207 )
13. What type of media have you adopted to popularize you products?
a. T.V.
b. Newspaper
c. Magazines
d. Posters
e. Signboards
f. Hoarding
g. Brochures
Yes/No
15. Have you ever participated in any national and international trade fairs?
Yes/No
a.
b.
c.
d.
16. Sales rate at such trade fairs helps to popularize/advertise you products?
Yes/No
Yes/No
Positive/Negative
(208)
19. Are the consumers aware of your products?
Yes/No
Monopoly/Competitive
a. Competitive price
b. Target price
Yes/No
» Consumer
e. Producers----- ^Consumer
24. Have you employed any persons for promoting sales by house to house
campaigning? Yes/No
( 209)
25. Rate of Sale:
Yearly -
Yearly -
26. Do you have any competitors for your products from outside the
state,
Available
a. M ilk.................................. ......................
b. Ghee.................................
c. Paneer.............................. ......................
d. Curd........................................................
e. Flavoured M ilk...................................................
Yes/No
( 210)
30. From where do you procure the packaging materials?
Yes/No
34. What is your opinion about the availability of space for storing the
finished products?
Sufficient/lnsufficient.
Yes/No
High/Moderate/Low
Yes/No
Yes/No
( 211 )
42. Any incentive provided to increase sales.
a. Retailers......... ......................................
b. Wholesalers............................................
Yes/No
44. Do you receive any financial support from the Government or any
agencies?
Yes/No
Source
(212)
Questionnaire (Consumers)
(c) Graduation.
(2 1 3 )
Occupation (V mark)
(a) Farming
{ b) Business
(P lease specify)
(a) Morning.........................................
(b) Evening.........................................
Mode of Payment:-
(2 1 4 )
X. Reasons for patronizing the present liquid milk supplier (O mark)
(a) Regularly
(d) Quality
(d) Channa/Paneer
(215)
XII. Milk Products consumed in your family.
XIII. State the reason/reasons for your preference of the various milk products?
Quality/price/taste/packing convenience.
XIV. Do you think locally produced milk products are better than those manufactured
outside?
Yes/No
XV. What is your opinion about the price of the products of local manufacturer
High / Low
XVI. Whether the local based diary products are easily available in the market?
Yes / No.
Far / Near.
(2 1 6 )
(b) Milk products -
Far / Near
Yes/No.
(a) Meat........................................
(c) Eggs........................................
(Please Specify).
(a) M eat............................................................................................
(c) Eggs............................................................................................
(Please specify)
(217)