Professional Documents
Culture Documents
Formato Brief
Formato Brief
Diligencie cada una de las casillas de acuerdo con los criterios y el tiempo
verbal que se solicitan.
STRENGTHS:
Implement marketing strategies
that allow the growth and
permanence of the company
Threats
Purpose of utilities:
Produce a net profit of $ 160,000,000
in the first year
Communication objectives:
Fix in the mind of 50% of the clients
of the Esbelta SPA Aesthetic Center,
the idea that the image is the most
important in the human being.
9. Market research Present tense
Explain the market research you have According to studies carried out by
made in your project: which are the the DANE, the locality in which the
latest changes of consumers and the aesthetic center is located, is the one
target public? with the highest population index,
where all the strata are found,
256,888 people in stratum 2, 265184
in stratum 3, 93970 in stratum 4 ,
115041 in stratum 5, 12973 in
stratum 6, for a total of 753,592
people, of which 70% are women
The culture of the clients that visit the
Esbelta SPA Aesthetics and Beauty
Center, is well marked in the era of
well-being and personal care