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Marketing Outsourcing - Working With Freelancers, Specialists, and Talents For Demand Generation
Marketing Outsourcing - Working With Freelancers, Specialists, and Talents For Demand Generation
Marketing Outsourcing - Working With Freelancers, Specialists, and Talents For Demand Generation
Let us take a closer look at these problems before suggesting measures to enhance the productivity
of freelancers and specialists – also called the contingent workforce.
1. Finding the right balance between flexibility and always being on call
The freelancers and specialists also feel the pressure of temporary arrangements where the balance
between flexibility and the need to always be on call with the companies is at stake. The pace of
content marketing approaches for demand generation varies across organizations – with different
strategies and goals. Hence freelancers are often forced to juggle varying strategies, ways of
working, and roles across organizations at a single point of time.
1. Blending in the strengths and skill sets of the freelancers and the organization
Companies will benefit from following the strategy of effectively describing their strengths to the
clients because this would help in both motivating the freelancers and specialists, bringing an
appealing approach to the marketing processes, and helping them use their skill sets to bridge any
gap between the requirements and the organization’s capability.
Some of the most successful companies across the world operating across a wide range of
industries have indeed shifted their approach to developing a healthy balance between in-house and
freelance resources for generating intelligent content. This success formula has redefined their
positioning strategy in highly competitive markets. Effectively utilizing creative, freelance talents
proficient in intelligent content writing and marketing that suit the needs of new-age businesses is
probably a deciding factor between success and failure for most organizations. However, this crucial
factor is often overlooked. It is high time today’s firms understood the value of outsourcing content
marketing responsibilities to freelancers and specialized companies that would take their business
game to the next level.
Creduts: http://addkraft.com/marketing-outsourcing-working-with-freelancers-specialists-and-talents-
for-demand-generation/
Author: contact@addkraft.com