INDONESIA

ONLINE NEWS
READING
HABITS
©2017 DAILYSOCIAL.ID
INTRODUCTION
 Where do the Indonesian audience receive their news from,
on the Internet? As of late, we would tend to think that
most people receive news links from social media, but is
that still accurate?

 This survey aims to grab a general idea of Indonesian news

consumers news-consumption habits.

 Survey conducted by DailySocial.id in cooperation with

JakPat mobile survey. Gathering input from 1012
respondents sampled randomly from the population of
Indonesian smartphone users.
DEMOGRAPHICS
1012 survey respondents
50.00%

45.00%

40.00%
33.30%
35.00%
66.70% Gender
30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45
SURVEY
FINDINGS
FAMILIAR INDONESIAN
NEWS SITES

88.41% 79.05%

39.53%
58.30%

12.75% 26.48%
36.46%
FAMILIAR INDONESIAN
NEWS SITES
 It’s still generally recognized that DetikNews is the
most familiar news site in Indonesia. This survey

confirms that with 88.14% of respondents

acknowledging that they have ever visited DetikNews.

 The second most recognized news site is Kompas.com

(79.05%). Kompas is among the oldest & most
respected print newspaper brands in Indonesia, in
contrast with DetikNews which began online.
SOURCES OF
ONLINE NEWS
 Facebook is unsurprisingly the
biggest source of news article
links among respondents, at
70.85%

 A surprising discovery though, is

that LINE Today is quite popular
as a source of news links among
our Indonesian respondents, at
50.59%.
SOURCES OF
ONLINE NEWS

Facebook Post Line Today Direct To Website UC News

70.94% 50.64% 46.8% 31.72%

Other online news

sources
28.16%

I do not read online

Whatsapp Group Twitter
news article links
0.49%
27.39% 20.2%
Q: Do you like to share article links
through the Internet/mobile gadget?

Yes, via Facebook 44.86%

Yes via WhatsApp Group 28.85%

yes, via LINE Today 21.54%

Yes, via Twitter 11.76%

Yes, via other apps/services 11.26%

Yes, via Flipboard 1.78%

No 30.83%
Q: Which of the following sources
of online news do you trust?

News I directly open at news websites 55.04%

News via LINE Today 39.03%

News via Google News 25.99%

News via Facebook 22.73%

Other sources of online news 15.32%

News via WhatsApp Group 13.14%

News via Twitter 10.38%

I DO NOT trust online news 6.23%

TRUST IN ONLINE
NEWS SOURCES
 Respondents do trust Online News, but tend to trust news they
open directly at news websites (55.04%) without going through
other 3rd-party referrals.

 Again LINE Today makes an appearance here in 2nd place, with

39.03% of respondents saying they trust news posted at LINE
Today.

 News from the most popular social media services are ranked
surprisingly low, with Facebook at 4th place (22.73%), and Twitter
at second-to-last place (10.38%), placed just above those who do
not trust any online news at all (6.23%)
NON-INTERNET
NEWS SOURCES
 As can be seen in the
following graph results,
respondents are increasingly
less dependent on other
mass media for news Q: Do you have a

sources, and are more and newspaper subscription?

more focused on getting

their news from the Internet.

71.15% 28.85%
NON-INTERNET
NEWS SOURCES
Q: Do you still buy
newspapers in retail?

Yes, around 1 issue per

20.95%
month

Yes, around 1 to 8 issues per

month
55.43% 14.82%
Yes, around 8 to 30 issues
per month, or more 8.79%
Less than 1 issue per month,
or none at all
NON-INTERNET
NEWS SOURCES 74.31%

Q: Do you subscribe to any paid

digital/Internet news service?

22.83%

7.71%

Yes, international paid news Yes, Indonesian paid news sites No, none at all
sites
NON-INTERNET
NEWS SOURCES
Radio
23.32%

Open-air Television
45.57%
Print Media
38.84%

Online Media
Cable Television
90.22%
24.80%
CONCLUSIONS
 LINE Today is a surprising source of news for Indonesians,
ranked second just under Facebook in popularity as source of
news links among respondents.

 Respondents seem to not trust Facebook or Twitter as much,

though they do receive FB & Twitter news albeit critically.

 Most respondents get their news primarily from the Internet,

depending less and less upon other mass media for information.

 Even though respondents get their news primarily from the

Internet, respondents still look at Internet news critically and
not with complete, naive trust.
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