Large organizations fall into three main categories: normative/voluntary, coercive,

and utilitarian. We live in a time of

contradiction: while the pace of change and technology are requiring people to be
more nimble and less bureaucratic in
their thinking, large bureaucracies like hospitals, schools, and governments are
more hampered than ever by their
organizational format. At the same time, the past few decades have seen the
development of a trend to bureaucratize and
conventionalize local institutions. Increasingly, Main Streets across the country
resemble each other; instead of a Bob�s
Coffee Shop and Jane�s Hair Salon there is a Dunkin Donuts and a Supercuts. This
trend has been referred to as the
McDonaldization of society.