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Music Store Scenario: Confidence Discovery
Music Store Scenario: Confidence Discovery
Confidence
o Please study the guidelines and the questionnaire carefully, to familiarize yourself with the
scenario before performing the actual visit. Do not take a hard copy of the
questionnaire/guidelines with you in the store.
o Watch the training video on the following link:
https://www.youtube.com/watch?v=9jPTboclKrM&feature=youtu.be
o Check your camera (full battery, in working order) to avoid any issues when taking the
storefront picture after the visit.
I. Store Appearance
Check the start time and end time of your visit
Upon entering the store, you must first observe the store interior. You should specifically note
the following:
Was the entrance clear of obstructions?
Was the interior of the store clean and tidy?
Was the store properly lit?
Which (piano) brands were most visible in the store?
Were the Yamaha pianos in good condition?
Did Yamaha POP displays (cards indicating main product features) appear on each piano?
Was a price card available on each product?
Were Yamaha catalogue(s) available in the store?
II. Staff performance
Greeting and Approach
In case you are not approached by a staff member, you will need to approach him/her
yourself.
Check how long it takes from entering the store to a moment you are acknowledged and
approached by a consultant and how they greet you.
Notice what the employees were doing when you entered the store
Try to get the sales assistant’s name (ask for a business card) or you will have to give a
description of the person in the questionnaire
If the consultant has made recommendations for brands other than Yamaha you must ask them
about the brand to see what they say. Say something like, “What about Yamaha?”
Please listen carefully how the consultants introduces the brand to you, what products they
recommend, explanations given, what features are mentioned, how they demonstrate the products
and how knowledgeable they are. The sales person should be able to answer the basic key
technical questions.
Sales person should give you demonstration of the pianos preferably starting with a basic line
model of digital pianos (YDP model) comparing it to an expensive CLP/Clavinova model and then
gradually down presenting the models which cost less. If the sales assistant does not initiate a
product demonstration please ask for it!
Note carefully which models were presented, you are advised to write down or ask the shop
attendant to write down for you the model number. Yamaha digital pianos have model codes
like ”CLP-585”. Here are some examples of the different models and grades:
Clavinova: CLP-625, CLP-635, CLP-645, CLP-675, CLP-685
Arius: YDP-143, YDP-163, YDP-S52
P series: P255, P115, P 45
As an example these are the three most frequent pianos that you can probably see in the shops
in different color variations:
Pay attention to the knowledge of the sales person. The sales person should be able to
demonstrate and explain the main features of the digital pianos and key technical
questions.
Key Technical Questions
Keyboard
Basic line models: These pianos are equipped with GHS keyboards and 2 sensors. It means that it
is necessary to return the key to the starting position in order to repeat the note.
CLP line models: These have GH3X keyboards, which means that under each keys 3 sensors can be
found. It makes the player able to have articulation (the character changes based on the way of
pressing the key) and the fast repetition of the same note, it is not necessary to return.
Escapement
In the name GH3X, the X means escapement. Basic line models do not, while CLP line models
have this feature. It can prevent any interference with strings vibration. When the keys are
pressed gently it produces a slight clicking sensation.
Binaural sampling
This feature enables to play with headphones. Binaural sampling is used only for the voice CFX
GRAND. CFX GRAND means that samples were recorded from the position of the player which
proves a more natural and better sound. All models of the CLP line have this feature, other sounds
do not use this technology.
Display
All models from CLP-635 are equipped with a display, others can be used with iOS app Digital
Piano Controller or function button along with concrete keys.
Voices
YDP models and CLP-625 have 10 voices and can layer 2 voices, while models from CLP-635 have
36 voices and the possibility of having different voices for the right and left hand.
Applications
These are smart devices which can enlarge the features of digital pianos. The sales person should
be able to present these. Examples: NoteStar, PianoDiary, Digital Piano Controller, etc.
Campaigns
The sales person should mention the available campaigns concerning Yamaha digital pianos.
Guarantee is extended for 5 years after the registration of the piano on Yamaha web page.
Flowkey is an application which offers virtual piano lessons with a 3 months premium account for
free.
In case you have any doubts regarding technical data or if you have any questions please
contact the following e-mail address: cz.yamaha.ekb@gmail.com
Overcoming Objections
Once a Yamaha digital piano is suggested/recommended to you, you have to make an objection. You
can for example say that the item is quite expensive as you are not sure if son/daughter would play the
piano for a longer period or mention that you are thinking of buying cheaper model or cheaper
competitor's product for first step and step up to Yamaha later. Please note how the staff member
tries to overcome your objection.
Closing
Once you have gone through the process, you should thank the consultant and say that you can’t
decide and would like more time to think it over and discuss it with your family. Notice how the staff
member will end the conversation.
Report submission
Please make sure that you submit your report within 12 hours following your visit. Should our editors
have questions about your report, you should be available to answer them within 12 hours.
Any relevant information about the visit that was not covered by the questions in the report, you can
explain in the comment box at the end of the report.
Payment process
Once your report has been reviewed and finalized by BARE, you will be paid at the end of the
subsequent month. In order to ensure timely payment of your assignment, please make sure you
don’t commit any of the mistakes mentioned below.
Thank you for your collaboration and good luck with your
mystery assignment!
The Bare Team