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Music

Streaming Industry Trends

Global vs. Spotify

Global Streaming Revenue in 2016 Spotify Revenue in 2016

$4.6 billion $3.6 billion

Global Paid Subscribers at 2016-end Spotify Paid Subscribers at 2016-end

112 million 48 million

Streaming Revenue YoverY Growth

60.4%
56% 52.1%

47.3%
41.1% 38.5%
36.2%

2012 2013 2014 2015 2016 2017

Music Streaming Paid Subscribers


Global Subscribers Trend Race between two major players
(in millions) (in millions)
120

100 80

80 60

60
40
40
20
20
0
0 Oct '15 Dec '15 Dec '16 Jun '17 Sep '17 Dec. '17
2012 2013 2014 2015 2016

Spotify Apple Muisc

U.S. Music Industry in 2016

Digital Downloads: 24.1%

Total U.S.
Music Industry
Revenue
Streaming: 51.4%

$7.7 Billion
Physical: 21.8%

US Streaming's Share in Total Revenue US Paid Subscriptions - Annual Average (in millions)
22.6
51%

34%
27% 10.8
21%
7.7
15% 6.2
3.4

2012 2013 2014 2015 2016 2012 2013 2014 2015 2016

Source: IFPI, RIAA, Spotify

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