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The 2015 Millennial Majority Workforce: Study Results
The 2015 Millennial Majority Workforce: Study Results
The 2015 Millennial Majority Workforce: Study Results
October 2014
Sample n=1,039 Margin of Error: +/-3.2% Sample n=200 Margin of Error: +/-6.9%
§ Data collected September 1 – September 10, 2014 by independent research firm Red Brick Research
§ Millennial results were weighted to ensure demographic representation across sample, based on figures from the
United States Census Bureau
§ In this study reference is made to “Generation X” or the “previous generation.” For the purposes of this study, the
birth year ranges for these groups are:"
§ Millennials:
1982-1993
§ Generation X/Previous Generation:
1959-1981
§ The August Bureau of Labor Statistics report had 4.8 million job openings—
the highest number of U.S. job openings since January 2001.
§ Hiring managers prioritize hard skills: 55% say they focus more on hard skills
when hiring, versus 21% who say they focus more on personality.
§ 45% expect to become even more skills focused in ten years, versus only
11% who expect to become more personality focused.
45%
2015
21%
31%
36%
Millennials
2010
22%
Generation X
38%
Baby Boomers
25%
2005
23%
45%
Other 5%
** Hiring Managers Survey – Q (see slide 10) - Statement ‘Millennials can learn new
things more quickly’, n = 200
** Hiring Managers Survey – Q (see slide 10) - Statement ‘Millennials are more likely to
come up with fresh ideas for the company’, n = 200
However:
21% of millennial women feel that work has been worse than
expected (versus only 12% of millennial men)
Millennials Survey – Q: Overall how has work lived up to expectations?, asked of business owners, employees,
freelancers and interns, n = 818
Very difficult 9%
53%
Fairly difficult
44%
Difficult
15%
Very easy
4%
Easy
Neutral 24%
Focused more on
21%
ATTITUDE / PERSONALITY
Become more
45%
SKILLS focused
No change 45%
100%
75%
50%
25%
0
2010
2011
2012
2013
2014
Difficult 53%
Neither 33%
Easy 15%
*Millennials Survey - Q: Have you ever had a difficult time finding a traditional job?, n = 1,039
** Hiring Managers Survey – Q: How difficult is it to find and retain reliable staff in this age bracket (21-32)?, n = 200
3D Printing 34%
Nanotechnology 18%
41%
% of companies
using freelancers
Narcissistic
20%
80%
Creative
34%
66%
Optimistic
50%
50%
Confident
54%
46%
Hiring Managers Survey - Q: Please look at this list of personality attributes. Do you think Millennials (21-32)or the previous
generation (aged 33-55) are more likely to possess each, n = 200
Creative
66%
87%
Adaptable
60%
86%
Narcissistic
80%
75%
Entrepreneurial
55%
69%
Confident
46%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Millennials Survey - Q: Please look at this list of personality attributes. Do you think young graduates like you (21-32) or the
previous generation (aged 33+) are more likely to possess each, n = 1,039
Hiring Managers Survey - Q: Please look at this list of personality attributes. Do you think Millennials (21-32)or the previous
generation (aged 33-55) are more likely to possess each, n = 200
Red Brick Research 23
To keep millennials, businesses should place
greater focus on people, exciting work & mentors
75%
Earnings potential
44%
16%
A good mentor / manager
25%
Millennials Survey - Q: What do you prioritize when choosing a place of work? Select 5 options, n = 1,039
Hiring Managers Survey – Q: What do you think are the top 5 things young graduates prioritize when choosing a place to work?, n = 200
* Millennials Survey – Q: Approximately how much longer do you think you’ll stay with your current main employer?, Asked of employees, n = 759
** Millennials Survey– Q: Which of these statements do you agree with most? ‘Corporate loyalty is an out-dated concept. Professionals are most successful today if they focus on
crafting their own career path’; or ‘Corporate loyalty is important. Professionals are most successful today if they focus on their career advancement within the same company as
long as possible’, N = 1,039
*** Millennials Survey – Q: How many full-time jobs have you had (including a current one) since you graduated?, Asked of those who have had any full-time jobs, mean average, n
= 925
*Millennials Survey - Q: If you knew you could find enough freelance projects
to earn the salary you’re worth, would you choose to freelance?, Asked of
those who have never freelanced, n = 648
82%
Much easier
37%
Easier
A little easier
46%
No difference 10%
A little harder 6%
Much harder 1%
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