HOLY CHILD CATHOLIC SCHOOL SCORE:

Plaza A. Hernandez, Tondo, Manila

S.Y. 2017 - 2018

FINAL EXAMINATION
Principles of Marketing

NAME: _____________________ DATE: ______________________

GR. &. SEC.: ___________________ TEACHER: Alex Christopher V. Agupe

Encircle the letter of the best answer.

1. It requires dividing a market into smaller segments with distinct needs, characteristics, or behaviors
that might require separate marketing strategies or mixes.
A. Market Analysis
B. Market Demand
C. Market Segmentation
D. Market Disengagement

2. It divides the market into different geographical units such as nations, regions, states, counties,
cities, or even neighborhoods.
A. Behavioral Segmentation
B. Demographic Segmentation
C. Geographic Segmentation
D. Psychographic Segmentation

3. It divides the market into segments based on variables such as age, life-cycle stage, gender, income,
occupation, education, religion, ethnicity, and generation.
A. Behavioral Segmentation
B. Demographic Segmentation
C. Geographic Segmentation
D. Psychographic Segmentation

4. It divides a market into different segments based on social class, lifestyle, or personality
characteristics.
A. Behavioral Segmentation
B. Demographic Segmentation
C. Geographic Segmentation
D. Psychographic Segmentation

5. It divides a market into segments based on consumer knowledge, attitudes, uses of a product, or
responses to a product.
A. Behavioral Segmentation
B. Demographic Segmentation
C. Geographic Segmentation
D. Psychographic Segmentation

6. It involves forming segments of consumers who have similar needs and buying behaviors even
though they are located in different countries.
A. Behavioral Segmentation
B. Economic Segmentation
C. Intermarket Segmentation
D. Psychographic Segmentation

7. It targets several different market segments and designs separate offers for each.
A. Marketing
B. Differentiated Marketing
C. Mass Marketing
D. Individualized Marketing

8. It targets a large of a smaller market.

A. Concentrated Marketing
B. Differentiated Marketing
C. Mass Marketing
 Principle of Marketing Grade 12 ABM, p. 2

D. MicroMarketing

9. It refers to the practice of tailoring products and marketing programs to suit the tastes of specific
individuals and locations.
A. Concentrated Marketing
B. Local Marketing
C. Mass Marketing
D. MicroMarketing

10. It involves tailoring brands and promotion to the needs and wants of local customer segments.
A. Concentrated Marketing
B. Local Marketing
C. Mass Marketing
D. MicroMarketing

11. It involves tailoring products and marketing programs to the needs and preferences of individual
customers.
A. Concentrated Marketing
B. Individual Marketing
C. Mass Marketing
D. MicroMarketing

12.It is the way the product is defined by consumers on important attributes.

A. Product Position
B. Position Map
C. Economic Map
D. Marketing Mix

13. It is an advantage over competitors gained by offering consumers greater value, either through
lower prices or by providing more benefits that justify higher prices.
A. Comparative Advantage
B. Competitive Advantage
C. Absolute Advantage
D. Competitive Disadvantage

14. It refers to the market that pertains to the people who express some level of interest in a product.
A. Available Market
B. Qualified Available Market
C. Potential Market
D. Penetrated Market

15. It refers to the subset of the market that is already actively using the product
A. Available Market
B. Qualified Available Market
C. Potential Market
D. Penetrated Market

16. Ilocanos or those from ilocos region have slightly different priorities, core values, shared histories,
even language compared to, say, Cebuanos or people from Cebu. And in their consumption, they do
have differences, what factor affect their behaviour?
A. Culture
B. Social Factors
C. Personal factors
D. Psychological Factors

17. People tend to want to behave in the same manner that their peers do so that there is an
established code of conformity among them, what factor affect their behaviour?
A. Culture
B. Social Factors
C. Personal factors
D. Psychological Factors
 Principle of Marketing Grade 12 ABM, p. 3

18. The taste and preference of younger people will be different from that of the more senior
individuals, what factor affect their behaviour?
A. Culture
B. Social Factors
C. Personal factors
D. Psychological Factors

19. This is the person who first suggests the idea of buying a product or service.
A. Buyers
B. Users
C. Decider
D. Initiator

20. The person who ultimately has the final say on what to buy.
A. Decider
B. Buyer
C. Influencer
D. Initiator

21. The person who makes the actual purchase

A. Decider
B. Buyer
C. Influencer
D. User

22. “The Trademarked name by which the product is to be known.” What element of Brand was
emphasized by the given statement?
A. Trade name
B. Generic category
C. Tag Line
D. Visual cues

23. “A line or catchphrase that will make your product be remembered such as BDO “We Find Ways”.”
What element of Brand was emphasized by the given statement?
A. Trade name
B. Generic category
C. Tag Line
D. Visual cues

24. “A visual symbol or image that will make your product be remembered.” What element of Brand was
emphasized by the given statement?

A. Logo
B. Shape
C. Sounds
D. Generic Category

25. Prices that end in non-rounded odd numbers such as 0.95 or 99.99, are said to give the consumers
the perception that the prices are not expensive as they are. This pricing method refers to:
A. Odd number pricing
B. Even number pricing
C. Image pricing
D. Free pricing
 Principle of Marketing Grade 12 ABM, p. 4

Complete the details of the table below

Use the Arithmetic Straight-Line Method on items 26-30
Use the Arithmetic Geometric Curve Method on items 31-35

Actual Market Demand Projected Market Demand

of Choco-choco* For Choco-choco
Year Actual Volume Year ASLM AGCM
2012 9,008,765 2017 26. 31.
2013 10,948,555 2018 27. 32.
2014 12,999,456 2019 28. 33.
2015 9,367,423 2020 29. 34.
2016 11,988,657 2021 30. 35.

*Theoretical value

Read the questions below and write the correct answer in the blank provided.

_____________36. You are selling Choco-choco waffles and the cost per waffle is Php 15. You want a
scheme where your distributor gets 20% of the SRP as standard margin. But this
will increase to 22% percent if the distributor buys six choco-choco waffle, and then
to 24% if the distributor will buy 10 waffles. And you will also secure a 20% margin
for your firm. How much now will be your SRP?

_____________37. You want to sell your Choco-choco Sandwich at end price of Php 55, with cost of
good at Php 35. The customer pays you Php 55. How much of this goes for the
payment of VAT.

Describe and explain the process of each part of Business Plan.

38-39. Statement of opportunity

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40-41. Environmental Analysis

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42-43. Market Estimates and Market Segments

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44-45. Competitive Analysis

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 Principle of Marketing Grade 12 ABM, p. 5

46-47. Marketing and Distributing Plan

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48-50. Financial Forecast

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