Effects of Service Sector Advertising on Sales Annexure I

Questionnaire on TYBMS Semester V project on

“Study of Effect of Service Sector Advertising on Sales”

Name: ____________________________________________________________________

Age: 18 – 25 25 – 30 30 – 45 45 – 60 above 60

Gender:  Male  Female  Transgender

Profession: Student  Service  Professional Housewife

Retired  Other, specify __________

Please Tick Wherever Applicable

Yes No

1. Do you watch Television Advertisements?

2. Is your purchase decision influenced by

advertisements you watch?
3. Do You watch ads of Services on Television?

Always Occasion- Some- Rarely Never

ally times
4. Do you take pre-
informed decisions for
purchase of Services?
5. Do you believe in what
is shown in the ads of
services?
6. Do you perform a
brand check before
purchase of any
service?
7. Do you believe in
company portals for
any service decisions?

K. J. Somaiya College of Arts & Commerce (Autonomous) TYBMS – V

Effects of Service Sector Advertising on Sales Annexure I

Strongly Neither Dis- Strongly

Agree Agree Agree agree Disagree
Nor
Disagree
8. I always feel ads
show the true picture
of service
9. Ads connect with me
well
10. Ads are meant for
generating purchase
11. I don’t like
depending only on
ads for purchase
12. I also check other
resources before
making my purchase
decision
13. I know well in
advance which brand
I will opt for any
service
14. I give importance on
friend’s experience

15. Kindly rate the following services on the scale of 1 to 5, where 1 is least possible
and 5 is most possible where you will take the sales decision on watching the ad
on television
a. Bank
b. Telecommunications
c. Courier
d. Insurance
e. Real Estate
16. Any suggestion so that ads can be made more sales oriented for Services:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

Thank you for spending time and making my project’s research complete.
Your sincere contribution has added a feather to my project.

K. J. Somaiya College of Arts & Commerce (Autonomous) TYBMS – V