PERCEPTIONS

4. Briefly explain JND & its application in marketing (3)

5. What is perceived Risk & what are all the types of risk involved in purchasing a product?

6. What is subliminal perception? How does it relate to marketing? Explain giving suitable
examples. (2)

17. Mention how many types of Risks Consumer Perceives? Explain how a typical Fashion
Consumer handles Risk?

2. Define perception & explain dynamics of perception in detail with relevant example. (3)

7. What are the dynamics of Perception? Explain Perceptual Selection process.

8 Define Perception? What are the dynamics of perception? Explain the factors that Distort
Fashion Consumer Perception.

24. What are the dynamics of Perception? Explain Perceptual Organization process.

13. Consumer imagery PR

ATTITUDE

7. Explain Attitude formation using Tri component attitude model. (2)

21. With the help of Tri component Attitude model explain the Attitude formation.

6. Explain in detail about the attitude change strategies.

7. Define Attitude. Explain the strategies to change Attitude?

23. Explain Multiattribute Models of Attitude?

1) Cognitive dissonance

CONSUMERS & ADOPTION OF INNOVATIONS

3. Explain in brief – Diffusion of innovation & also explain five product characteristics that
influence consumer acceptance of new product D

14. Briefly explain what product characteristics would influence Diffusion process? (3)

5. Explain the profile of a Consumer innovator. D

12. What is Diffusion of Innovation? Write the profile of Fashion Consumer Innovator. D
CONSUMER DECISION MAKING

19. Define Decision Making? Explain about levels of Decision Making.

18. Explain the Model of Consumer Decision-Making Process. Discuss in detail the various
stages of the consumer decision-making process.

25. What do you understand by Consumer Decision making process? Explain the Consumer
Decision making process with the help of suitable diagram?

2. Explain the consumer decision making model in brief with Fashion related examples.

CONSUMER LEARNING

Define Learning and mention principles of Learning. (3)

1. Define consumer learning process, what are the elements of consumer learning process?
Explain the theories of Consumer learning process in detail.

16. Elaborate on behavioral learning theories & their relevance to marketing?

21. Explain the concept of Consumer Involvement. Briefly describe the factors influencing
consumer involvement.

CONSUMER MOTIVATION

26. What are the dynamics of Motivation? Explain Hierarchy of Needs theory with the help of a
suitable diagram?

4. Define consumer motivation and explain types of consumer motivation .Describe what is
frustration and how it manifests.

4. Define consumer motivation and explain types of consumer motivation .Describe what is
frustration and how it manifests.

4. Rational motives & Emotional Motives

1. Generic goals & Product specific goal

6. Primary Needs & Secondary Needs

5. Cognitive Arousal & Emotional Arousal

PERSONALITY

2) Types of self images

3) Freudian theory of personality

3. Explain theories of personality in detail with relevant examples.

10. Self image

11. Brand personality

26. Explain the variety of Self-Concepts? What are the marketing implications of Self-Concept?

8. Explain Self concept and how many kinds of self image are there?

17. Briefly explain three major theories of personality?

MARKET SEGMENTATION

19. Explain the VALS segmentation model with relevant examples. (2)

14. Briefly discuss the criteria for effective targeting of marketing segments?

9. You are going to launch high-tech, high design, premium active sports wear sophisticated
fashion brand in India .with the help of VALS II, Explain the consumer segments you would
choose And Justify. 15 marks