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Blue Ocean Strategy Presentation PDF
Blue Ocean Strategy Presentation PDF
Blue Ocean Strategy Presentation PDF
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Contents
1. Blue Ocean Vs. Red Ocean Strategy
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Blue Ocean Vs. Red Ocean
Strategy
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Blue Ocean vs. Red Ocean Strategy
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Blue Ocean vs. Red Ocean Strategy
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Blue Ocean Strategy Tools
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Four Action Framework
Eliminate Raise
Reduce Create
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Four Action Framework
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Four Action Framework
The Case of Cirque du Soleil (A Circus Company)
Eliminate Reduce
Create Raise
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Formulating
Blue Ocean Strategy
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1. Reconstruct Market Boundaries
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1. Reconstruct Market Boundaries
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2. Focus on the Big Picture, not the Numbers
• Visual Awakening
• Visual Exploration
• Visual Communication
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2. Focus on the Big Picture, not the Numbers
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2. Focus on the Big Picture, not the Numbers
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2. Focus on the Big Picture, not the Numbers
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2. Focus on the Big Picture, not the Numbers
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3. Reach Beyond Existing Demand
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4. Get The Strategic Sequence Right
The Sequence of Blue Ocean Strategy
Adoption Cost
What are the adoption Can you attain your cost
hurdles in actualizing your target to profit at your
business idea? strategic price?
A commercially viable
blue ocean idea
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Executing
Blue Ocean Strategy
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5. Overcome Key Organizational Hurdles
Cognitive Resource
Hurdle Hurdle
Overcome Key
Organizational
Hurdles
Motivational Political
Hurdle Hurdle
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5. Overcome Key Organizational Hurdles
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5. Overcome Key Organizational Hurdles
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5. Build Execution Into Strategy
Fair Process of Strategy
Attitudes
Trust and Commitment – “I feel my opinion counts”
Behavior
Voluntary Cooperation – “I’ll go beyond the call of duty”
Strategy Execution
Exceeds Expectation – self initiated
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Source of Reference
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End of Material
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