Fundraising Methodology

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Our approach to Funding and investment work is in three parts -

Initial Situation Analysis

We will review the existing Business Plans and Financial Statements of the Company to
assess the current position regarding funding. Our review will include projections of Sales
and Margin for all key Product Groups in each of the Key Markets.

At this point we will encourage the entrepreneur/owner to set out why he or she started in
business, what current goals they have and the extent to which those goals are being met
from current trading.

The purpose of this analysis is to answer four key questions -

1. Are the plans to grow into new markets realistic and feasible?
2. Do they reflect the goals and aspirations of the stakeholders?
3. Will they require additional funding?
4. Could problems elsewhere in the business compromise the plan for growth?

This analysis will be completed over four hours on site.

Grading of the Funding Requirement

We have adopted the acronym GRADE to depict the various different types of funding in the
market. Each of these types of funding requires a tailored approach, and each involves a
different degree of disruption starting from the top of the list and progressing downwards.

 GRANTS
 REWARDS
 ASSET-BACKED LENDING
 DEBT
 EQUITY

In this second stage of the project, we will spend up to four hours desk work in assessing
how much of what type of funding is going to be needed; and researching the available
sources of that funding, and the lending or investing criteria that will come into play.

Report of Recommendations

In the final part of the project we will set out detailed recommendations to the client,
including the measures they must take to access the funding they require.

The report will include a detailed specification of the amount and type of funding to be
accessed, the recommended sources of the funding and the approach to be adopted to
secure the funds.

Our report will include suggestions for developing a persuasive Narrative, sourcing suitable
professional Collateral; preparing a modern purposeful Business Plan; and ensuring the
financials show the required growth in both Profit and Valuation to service the funding and
provide the required Repayment Profile and/or Exit Route for the Investor.

This stage will comprise three hours desk work and an hour on site to present
recommendations.

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