A.

3 Supply, Demand, Gap and Market Share Analysis

Table 33. Projected Supply, Demand, Gap and Market Share of Six (6) flavors for the
next 5 years
Year Market
Demand Supply Gap Gap% Market Share %
Share
Cone
2018 3,862,425 394,646 3,467,779 87% 100,000
2019 4,026,892 414,333 3,612,559 88%
2020 4,190,900 434,373 3,756,527 89%
2021 4,355,125 454,235 3,900,890 90%
2022 4,519,350 474,100 4,045,250 91%
Cup
2018 965,812 150,647 815,165 89%
2019 1,000,081 156,215 843,866 89%
2020 1,006,940 161,743 845,197 89%
2021 1,047,951 167,273 871,558 89%
2022 1,089,015 217,457 880,678 89%
Box
2018 1,930,796 461,898 1,468,898 70%
2019 2,013,013 473,062 1,539,951 71%
2020 2,095,000 484,227 1,610,773 72%
2021 2,177,094 495,394 1,681,700 73%
2022 2,259,189 506,558 1,752,631 74%
Gallons
2018 1,544,637 9,337 1,535,300 99%
2019 1,700,409 9,738 1,690,671 99%
2020 1,675,998 10,141 1,665,857 99%
2021 1,759,337 10,542 1,748,795 99%
2022 1,833,599 10,932 1,822,667 99%