HEAR FROM OVER 20 OUTSTANDING SPEAKERS INCLUDING:

Cliff Rosenberg, Managing Director, Troy Kelly, Managing Director, wagamama

LinkedIn Australia and New Zealand
Lisa Hudson, Chief Executive and Publisher,
Fairfax Magazines
John Batistich, General Manager Marketing,
Westfield Group
Greg Storey, General Manager, payclick
Ruslan Kogan, Founder, Kogan Technologies
Jason Egbers, Online Manager – Group Marketing,
MYOB
Sean Jenner, Head of Digital,
Nike Australia and New Zealand
Tim O’Neill, Joint Managing Director, Reactive
Jason Dooris, Head of Digital,
Razor Digital Australia and New Zealand
Prudence Mack, Online Business Manager,
Bras N Things
Julian Peterson, Marketing and Online Director,
Time Out Sydney
Julia Thomas, Marketing Manager, FBi Radio
Rob Moore, Digital Marketing Manager, Village Roadshow
Kerry Field, Head of Technology and Innovation,
Mindshare
Michelle Hall, Marketing and Digital Business Manager,
Sony Australia and New Zealand

To Register: Researched and developed by:

(+ 61 2) 9080 4307 registration@informa.com.au

(+ 61 2) 9290 3844 www.aimiadigitalsummit.com.au
 6th ANNUAL AIMIA D
Day One Wednesday 13th October 2010 SOCIAL MEDIA
2.00 LinkedIn and its impact on business and brands
8.00 Registration and coffee
Cliff Rosenberg, Managing Director, LinkedIn Australia & New Zealand
8.45 Welcome and speed networking session
2.35 CASE STUDY
9.00 Opening remarks from the Chair Developing a social media strategy and achieving set outcomes
John Butterworth, CEO, AIMIA  Utilising Facebook, Twitter, Wordpress, Youtube and other
social media platforms
INVESTING IN DIGITAL
 Building equity in the social media space
9.05 The NBN and the pursuit of advanced digital services  Activating and configuring channels to enhance engagement
 Delivering the infrastructure for the provision of ‘always on’ Cat Douglas, Business Strategy Director, Daemon Digital
online access
3.10 Afternoon tea
 Transforming business, health, education and government services
3.30 PANEL DISCUSSION
9.30 Understanding ROI in a multiplatform digital strategy
What does social media mean to you, your business and industry?
 Investing in digital: the dos and don’ts
 Does the nature of your brand impact on your adoption of
 Key elements of a digital strategy
social media?
 Indicators of a sound investment
 Would you still consider social media if your target audience
 Understanding value proposition
was older/younger?
Simon Goodrich, Co-founder and Managing Director, portable.tv  Outside of financial performance, are there other ways you
and President, AIMIA measure ROI? Eg. Customer service, user experience?
Magazines: Julian Peterson, Marketing and Online Director,
INTERACTIVE MARKETING AND ADVERTISING
Time Out Sydney
10.05 A guide for senior management: Investing in emerging channels
Radio: Julia Thomas, Marketing Manager, FBi Radio
 Reasons you should invest in emerging channels
Entertainment: Rob Moore, Digital Marketing Manager,
 Establishing processes for an ‘always in beta’ marketing mentality Village Roadshow
 Traditional versus emerging digital channels – ROIs compared
Software: Jason Egbers, Online Manager - Group Marketing, MYOB
 Targeting and attracting new audiences through new channels
Electronics: Michelle Hall, Marketing and Digital Business
Kerry Field, Head of Technology and Innovation, Mindshare Manager, Sony Australia and New Zealand
10.40 Morning tea 4.25 Closing remarks from the Chair
11.00 CASE STUDY 4.30 End of day one, networking drinks
Leveraging digital to take advantage of a major global offline
event – A review of Nike’s digital role in the World Cup 2010
 Leveraging the competitor communication effort
Day Two Thursday 14th October 2010
 The difference between sharing and giving
8.00 Registration and coffee
 24/7 marketing
9.00 Opening remarks from the Chair
Jason Dooris, Head of Digital, Razor Digital Australia and New Zealand
John Butterworth, CEO, AIMIA
Sean Jenner, Head of Digital, Nike Australia and New Zealand

11.35 CASE STUDY MOBILE CONTENT AND DEVELOPMENT

Advertising in social media 9.05 Establishing a mobile presence: mobile websites versus mobile apps
 Overview of consumer trends  Understanding the concepts of device usability and device
accessability
 Rise of social gaming
 Developing a mobile strategy and incorporating both mobile
 Virtual currency
optimised websites and mobile applications for users
 Case study example
 Focusing on user experience and content management
Adam Caplan, Vice President, Virtual Currency, Adknowledge Inc., USA
Anton Sher, Director, Business Development, Frontfoot
BRANDING
iPAD – THE NEXT FRONTIER
12.10 Protecting your digital brand
9.40 Digitising the content of print publications
 Managing Twitter and blogs to protect your brand
 Creating virtual pages and enhancing the magazine reader
 The relationship between your personal and professional brand experience
 Simple dos and don’ts  Utilising the iPad to deliver design and photography excellence
 Does a Twitter disclosure policy work?  Taking advantage of the digital format to include interactive features
Jason Egbers, Online Manager – Group Marketing, MYOB  Opening up new opportunities for advertisers
12.45 Lunch Lisa Hudson, Chief Executive and Publisher, Fairfax Magazines

www.aimiadigitalsummit.com.au
Digital Summit
10.15 Morning tea
ONLINE VIDEO
10.45 The Online Video Platform
 Overview of the online video market
 Engaging viewers through different delivery formats
 Monetisation, advertising and marketing opportunities
ONLINE PAYMENTS
11.20 CASE STUDY
Introducing payclick – A new way to pay online
 Introducing an innovative way to pay for digital
micropayments such as music, movies and games
 Catering for different family member needs
 Benefits for consumers
 Benefits for sellers
Greg Storey, General Manager, payclick
E-COMMERCE AND ONLINE RETAILING
11.55 Merging online and physical retail
 Integrating digital channels across the marketing mix
 Responding to a customer centric focus
 Impact of the social business design model
John Batistich, General Manager Marketing, Westfield Group
12.30 Lunch
1.30 CASE STUDY
New age retailing without the store – Kogan Technologies
 The online direct business model
 Building an online community through the Kogan blog
 Using the online community for market research, customer
feedback and product launches
 Utilising simple Google tools and having a smart, effective
digital strategy
Ruslan Kogan, Founder, Kogan Technologies
2.05 CASE STUDY
An intimate look behind-the-scenes of the Bras N Things
online store
 The process of creating a successful online store - from
business models to fulfilment
 Best practice e-Commerce techniques - what works and what
doesn’t
 The future of online retail - what we can learn from
International lingerie retailers
Tim O’Neill, Joint Managing Director, Reactive
Prudence Mack, Online Business Manager, Bras N Things
SPONSORSHIP & EXHIBITION OPPORTUNITIES
To enquire about sponsorship, exhibition or speaking opportunities,
please contact:
Fasih Qureshi
Phone: (02) 9080 4014 or
Email fasih.qureshi@informa.com.au
To see live highlights on YouTube from our events, visit
www.youtube.com/informaoz
2.40 Afternoon tea
AUGMENTED REALITY AND LOCATION BASED
SERVICES
3.00 The commercialisation of augmented reality
 What is and why use augmented reality?
 Beyond gimmick – developing true utility
 Practical consideration: best practise and take up rates
 Can augmented reality be monetised right now?
Jennifer Wilson, Director, The Project Factory
3.50 CASE STUDY
wagamama deploys Foursquare
 Introducing Foursquare to wagamama customers and guests
 Rewards for Foursquare users
 Utilising Foursquare’s analytics and tools for cross promotion
and customer research
Troy Kelly, Managing Director, wagamama
Michael Field, Strategic Marketing Consultant, wagamama
Michael Elith, Marketing Assistant, wagamama
4.25 Closing remarks from the Chair
4.30 Close of conference
Keep up to date with #aimiasummit
Follow us on Twitter @aimiasummit
Pre-Conference Workshops
Tuesday 12th October 2010
WORKSHOP A 9.00am - 12.30pm
Your guide to mobile app development: Understanding the basics
 Choosing the most appropriate development platform
 Understanding the smart phone app market – iPhone apps,
Android apps, Blackberry apps etc
 Do you still need to start looking outside of the iPhone market?
 Developing an app strategy
 Allocating and investing in app development – in-house or
outsource?
WORKSHOP B 1.30pm - 5.00pm
Legal rights and responsibilities - lessons from the digital coalface
 User generated content and copyright
 Intellectual property protection
 Misleading conduct and passing off
 A case study analysis of some recent Apps that infringe the rights
of others
Hamish Fraser, Partner, Truman Hoyle Lawyers
© Informa
 6th ANNUAL AIMIA Digital Summit
13 - 14 OCTOBER 2010 RADISSON PLAZA HOTEL SYDNEY




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