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    The 7C's framework defines the key elements of e-commerce web site design: context (site layout and design), content (text, pictures, sound, video), community (ways to enable user communication), customization (ability to self-tailor or allow personalization), communication (enable site to user or two way communication), connection (degree site is linked to other sites), and commerce (capabilities to enable transactions).

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    The 7C's framework defines the key elements of e-commerce web site design: context (site layout and design), content (text, pictures, sound, video), community (ways to enable user communication), customization (ability to self-tailor or allow personalization), communication (enable site to user or two way communication), connection (degree site is linked to other sites), and commerce (capabilities to enable transactions).

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    99 views1 page

    7Cs PDF

    Uploaded by

    Pyae Phyo
    The 7C's framework defines the key elements of e-commerce web site design: context (site layout and design), content (text, pictures, sound, video), community (ways to enable user communication), customization (ability to self-tailor or allow personalization), communication (enable site to user or two way communication), connection (degree site is linked to other sites), and commerce (capabilities to enable transactions).

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    © All Rights Reserved
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    7C’s Framework

    Jeffrey Rayport and Bernard Jaworsky defined the 7C’s framework


    of e-Commerce web site design:
    •  Context: Site layout and design
    •  Content: Text, pictures, sound and video, that the Web pages
    contain
    •  Community: The ways sites enable user to user communication
    •  Customization: Site’s ability to self -tailor to different users or to
    allow users to personalize the site
    •  Communication: The ways sites enable site to user
    commendation or two way communication
    •  Connection: Degree site is linked to other sites
    •  Commerce: Site’s capabilities to enable commercial transaction

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