Writing.

Part 1:
The trend nowadays is towards advertising through the use of modern technologies.
Currently, professionals related to the media and the different ways of publicity are
enhancing the manners of grabbing the attention of the average consumer. Although
most people would generally agree that technology definitely works as the core of a
positive transformation that the outdoor advertising is suffering, few would deny this
point arguing that it only attracts because it is an innovation and that has certain
consequences for the environment. Both opinions discuss the nature of these notions,
but from different viewpoints.

The first extract put forwards the idea that in order to maintain the persuasion that
enterprises apply on customers, outdoor advertising needed a change; therefore the
digital screen media has arisen. This controversial advance has the merit of being
extremely accessible, in addition to this; it delivers a wide range of creative
possibilities for making the ideal advertisement.

The second passage suggests that publicity of this kind was usually ignored by people
due to the straightforwardness that they had. Also the landscape was visually polluted
in view of the posters that were pasted on the walls. Even though technology has
solved this issue, it has brought others, including energy waste, harm on the
environment and last but not least the total replacement of traditional publicity for
new methods.

The following conclusion may be drawn from these arguments. I would say that I
completely agree with the thought that despite of the solution that technology has
brought regarding the problem of the visual pollution; its disadvantages are really
worrisome. It would be ideal if professionals could find a manner of promote its
products without any negative consequence.
Part 2:
REPORT
INTRODUCTION
This report is intended to make an analysis of a book known as “The Cryptographer”
in order to fulfil with the purpose of the instruction given by the book club. Trust is
going to be the main topic described on this report. Below, the description of the role
that “trust” plays on the story and how it affects to its characters will be exposed.

THE CRYPTOGRAPHER
It is correct to assert that this story is about to be part of the classic literature of the
United Kingdom. Despite the fact that its author is still unknown, there is a lot to be
grateful of with him or her, mainly for the key message that this work of art has
regarding the meaning of trust. Without doubt the work that a cryptographer does
requires certain grade of confidence from the general public, taking into account that
only this professional understands the meaning of the symbols.

THE WORLD IS IN CRISIS

This is the name that the first chapter of this story receives. The readers will be
immediately situated in 2050, a year in which a lethal virus has been spread through
the world population, and the last two cryptographers in the United Kingdom, have to
decode a message found on a lab that could contain the reason why such a situation
was happening. However and not being aware of it, they have different targets. Their
work may be affected by this but trust is an essential element for them. Since the first
page, people will be trapped on this prodigious plot.

CONCLUSION
To summarize I would say that there are reasons enough to think about this book
when readers want to find a story related to the trust. As it is mentioned on the second
paragraph it is about to be part of the classic literature, so I think that it is almost
compulsory to read it.