Matthew Hopkins

242 Forest Avenue Glen Ridge, NJ 07028  Phone: 973.986.8890  E-Mail: mhopkins@udel.edu

Education
University of Delaware Newark, DE
Bachelor of Science in Marketing May 2018
GPA: 3.45/4.0
Dean’s List

John Cabot University Rome, Italy

International Business, Italian language & culture focus January – May 2017

Experience
Stanley Black & Decker, Inc. Towson, MD
Sales and Marketing Intern – Amazon & eCommerce Retail June 2017 – December 2017
• Maximized promotional execution to drive sales towards annual operational growth goal of +30% vPY.
• Executed 150+ pricing promotions through Amazon’s Vendor Central spanning from Q2 2017 - Q1 2018.
• Drove $35 million+ in POS over the span of 6 weeks. Assisted in driving $10.5 million in POS
on Amazon Prime Day.
• Directed and optimized 4 Amazon Marketing Services Campaigns
• Reported on a content health audit of Amazon Product Detail Pages to improve conversion rates.
Professional Security Broadband (PSB) Nutley, NJ
Marketing Intern December 2015 – February 2016
• Conducted research of several Marketing and Public Relations firms for brand and product
Marketing.
• Coordinated and participated in conference calls and follow-up meetings with marketing firms.
• Performed analysis of each firm and presented management with recommendation based
off of the specialties of the third party and marketing needs of PSB.
Participated and oversaw the beginning of a B2B product launch and marketing campaign.
Blue Hen Leadership Program: Quest Newark, DE
Peer Mentor August 2015 – May 2017
• Chosen to lead and mentor a group of incoming freshman students for the
Blue Hen Leadership Program for the 2015-2017 academic years.
• Developed interpersonal communication skills as well as facilitated team activities including team
development and community service outreach in the northern Delaware area.
Activities & Volunteer Work
National Society of Collegiate Scholars January 2015 – Present
• National organization that nominates and inducts students that have a 3.4 GPA
or higher and are among the top10% of their graduating class.
Student Government Association September 2014 – May 2016
Senator of Student Affairs
• Liaison between the undergraduate student body of 17,000+ and university administration.
• Past member of the University of Delaware Faculty Senate. Worked on a committee in order to assess
The University of Delaware’s Title IX Policy in order to support student interest.
Blue Hen Leadership Program (BHLP) August 2014 – Present
• Volunteered as a marketing and advertising consultant with 4Youth Productions, a local nonprofit
organization in order to increase the sales of student produced artwork and develop brand recognition.
• Developed action plan to increase campus morale through “Tier Two – The Engaged Leader”.
Glen Ridge Volunteer Ambulance Squad September 2013 – December 2016
Emergency Medical Technician
• New Jersey State Certified Emergency Medical Technician
• Certified in Basic Life Support
Skills
• Proficient in Microsoft Excel, Sharepoint, Word and PowerPoint
• Social Media (Facebook, LinkedIn, Twitter, Instagram)