Scribd Logo
Upload

Welcome to Scribd!

  • Peoria Rivermen Social Media Analysis

    Uploaded by

    Will Quinn
    27 views27 pages
    The Peoria Rivermen hockey team's social media was analyzed on Facebook and Twitter from October to November. On Facebook, posts averaged 28 shares, 68 likes, and 21 comments, with higher engagement when contests were included. The fan engagement rate was 0.5% with contests and 0.2% without. On Twitter, posts averaged 35 tweets, 6 retweets, 52 favorites, and 2 replies per game, with higher engagement on posts including media. The fan engagement rate on Twitter was 4.12%, meeting the goal of 1-2%. Recommendations included using more graphics and consistency across platforms on Facebook, and tagging players, tweeting during away games, and using a single hashtag on all platforms for Twitter.

    Original Description:

    Portfolio Artifact

    Original Title

    Peoria Rivermen Social Media Analysis (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The Peoria Rivermen hockey team's social media was analyzed on Facebook and Twitter from October to November. On Facebook, posts averaged 28 shares, 68 likes, and 21 comments, with higher engagement when contests were included. The fan engagement rate was 0.5% with contests and 0.2% without. On Twitter, posts averaged 35 tweets, 6 retweets, 52 favorites, and 2 replies per game, with higher engagement on posts including media. The fan engagement rate on Twitter was 4.12%, meeting the goal of 1-2%. Recommendations included using more graphics and consistency across platforms on Facebook, and tagging players, tweeting during away games, and using a single hashtag on all platforms for Twitter.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    27 views27 pages

    Peoria Rivermen Social Media Analysis

    Uploaded by

    Will Quinn
    The Peoria Rivermen hockey team's social media was analyzed on Facebook and Twitter from October to November. On Facebook, posts averaged 28 shares, 68 likes, and 21 comments, with higher engagement when contests were included. The fan engagement rate was 0.5% with contests and 0.2% without. On Twitter, posts averaged 35 tweets, 6 retweets, 52 favorites, and 2 replies per game, with higher engagement on posts including media. The fan engagement rate on Twitter was 4.12%, meeting the goal of 1-2%. Recommendations included using more graphics and consistency across platforms on Facebook, and tagging players, tweeting during away games, and using a single hashtag on all platforms for Twitter.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 27

    Peoria Rivermen

    Social Media Analysis


    Mike Muto & Will Quinn
    Peoria Rivermen
    - Based out of Peoria, Ill.
    - Members of the Southern Professional Hockey League
    - Members since 2013
    - Regular season champions in 2014-15, and 2015-16 seasons
    - SPHL is a minor hockey league based mostly in the southeastern United States
    - Currently 10 teams in SPHL
    Overview
    Purpose

    Research Methodology

    Results

    Recommendations
    Purpose
    To analyze the effectiveness of the social media posts on Facebook and Twitter for the
    Peoria Rivermen hockey team.
    Research Methodology
    - Facebook

    - Tracked: Date, time posted, post type, shares, likes, comments, and type of media attached

    - Twitter

    - Tracked: Date, post summary, retweets, favorites, replies, type of media attached
    Terminology
    Link - Hyperlink to a story located on the Rivermen website

    Graphic - Picture that has been altered in anyway or contains text

    Picture - Action shot taken during play

    Video - Any video content, usually video highlights after a game has concluded
    Facebook
    - Quick facts
    - 24,558 page likes
    - 23,337 page followers
    - Followed Facebook posts from October 11 - November 18th
    - Beginning and end of training camp
    - 10 games
    - 5 home games
    - 5 away games
    Facebook Results
    TOTALS AVERAGES W/ CONTESTS NO CONTESTS

    Posts 92
    Shares 28.68 6.14
    Shares 2639
    Likes 68.04 38.24
    Likes 6260
    Comments 20.59 3.05
    Comments 1894
    Average Gameday Post Types
    1- Game Notes

    2- Gameday Media Links

    3- Papa John’s Pizza Promo (following win)

    4- Post Game Story

    5- Video Highlights
    Facebook Fan Engagement Rate
    Goal: 0.5-1.0%

    Facebook

    - .5% w/ contests
    - .2% w/o contests
    Twitter
    - Quick Facts
    - 7,242 twitter followers
    - 15.2K tweets
    - Followed in-game tweets through first five home games
    - Oct. 27, Oct. 28, Nov. 3, Nov. 4, Nov. 18
    Totals Average per
    Game

    Tweets 176 Tweets 35.2

    Retweets 30 Retweets 6

    Favorites 258 Favorites 51.6

    Replies 11 Replies 2.2


    Tweets Retweets Favorites Replies

    Posts w/ Media 93 20 201 7

    Posts w/o Media 83 10 57 4


    Twitter Fan Engagement Rate

    Goal: 1-2%

    Twitter:

    - 4.12%
    Facebook Recommendations

    - Let the graphics do the talking.


    - Simplicity is key.
    - Use your website more.
    - Consistency across platforms.
    Tweet Suggestions
    Twitter Recommendations
    - Tag players
    - Tweet during away games
    - Media generates interaction
    - Single hashtag across all platforms
    Questions?

    You might also like