Project Report On: Marketing Strategies of Oppo Mobile

Project Report
On
Marketing Strategies of oppo mobile
Submitted in partial fulfillment of PGDM from
Suryadatta Institute of Management,SIMMC
Under Supervision of:
Mr.Teklal Sharma
Marketing co-ortinator
Oppo Mobile India Pvt. Ltd.
Submitted by:
Vinod solanki
PGDM(Finance+Marketing)
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Declaration
I hereby declare that the project entitled Marketing Strategies of oppo mobile is
my original research work conducted under the supervision of ( faculty-
simmc) Mr.Teklal Sharma marketing coordinator at oppo mobile India PVT.
LTD.
Date : Vinod Solanki

Place Student signature
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ACKNOWLEDGEMENT
I would like to take this opportunity to thank the Management of Oppo mobile
India pvt. Ltd. Pune for granting the permission to carry out my summer
training at their esteemed organization.
I express my sincere gratitude to Mr. Teklal sharma, without whose guidance

and support this endeavor would not have been possible. His Constant
direction and advice played a very important role in motivating me to put my
best efforts.
Finally, I thank the Dean, suryadatta institutes of management, simmc for

permitting me to do the project.
I also thank my friends and family members for their support and
encouragement.
Vinod solanki
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EXECUTIVE SUMMARY
I did my summer internship training at oppo mobile India Pvt Ltd., pune in
Marketing research to know the marketing strategies of oppo mobile india
Pvt.Ltd. under the guidance of Mr. Teklal Sharma (marketing coordinator at
oppo mobile india Pvt Ltd) my project guide gave me a project that involves a
survey of mobile market at the dealer of pune region.
The duration of my project was 60 days. During the 60 days I traveled
extensively to try & cover maximum dealers of market of pune.
The main objective of the survey was to know the position of oppo mobile in
market and present scenario of mobile market and marketing strategies of oppo
mobile.
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CONTENTS
Introduction Part 2-4
 Synopsis/Summary
 Acknowledgement
 Objective of Study
Company Profile 5-23
 Company Profile
 Innovation
 Recent Achievements
 Products
 Competitors
Introduction to the Topic-Marketing 23-39

Strategy
 Explanation of marketing
Strategy
 Marketing Strategy By The
Company
 Benefits of It
Market Methodology 40-48

 Explanation of research
 Types of research
-Primary
- Secondary
Graphical Representation
Questionnaire/Annexure 49-51
Bibliography 52
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Objective & Scope Of Study:
Every time business organization that comes into contact with

customers, they develop a perception in the mind of the customers.
Today every organization needs to know the perception in the mind of
the customers, as the market is highly competitive. In order to gain
the mind share of the customers along with the market share certain
strategies are required. Especially in the mobile sector as there are
many competitors, so to leave a positive impact on the customers,
provide them best services to them. To gain the advantage over the
competitors.
The final decision of transaction is totally depend on the consumer,
consumer may have different perception for his satisfaction for
particular brand and company has to fulfill consumer’s requirement.
Hence the concerned project is undertaken:-
 To analyze the customer’s requirement.
 To study the Competitor’s service
 To study the attitude of staff member to customers.
 To provide the better services & try to built the credibility in the
consumer.
 To know the opinion & suggestions of customers.
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Company Profile
OPPO is a global electronics and technology service provider that
delivers the latest and most exquisite mobile electronic devices in
over 20 countries, including the United States, China, Australia and
many countries throughout Europe, Southeast Asia, South Asia, the
Middle East and Africa. OPPO is dedicated to delivering customers
with the most extraordinary mobile experience through meticulous
designs and smart technology.
The History of OPPO :-
2001
OPPO is Globally Registered
2004
OPPO Launched in China
2005
OPPO's First MP3 Player
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2006
First MP4 Player

Feature Phone
2008
OPPO Enters Mobile Phone Market
Smartphone
2011
First Smartphone: Find Me
2012
Finder, Find 3
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2013
Find 5, N1, Color OS
2014
R1, Find 7, N1mini
Full Transition to 4G
2014
N3, R5
Still Pushing Forward
OPPO Global Business
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OPPO Global Business
OPPO is relentless in the pursuit of the latest technology, the highest

hardware quality standards and in delivering the best user experience
possible. We design, manufacture, and promote our own products to
assure customers of reliable and the highest end products possible
from beginning to end.
Since its founding in 2004, OPPO has consistently strived to deliver
users this ideology across the globe. Having successfully entered into
the mobile phone market in 2008, OPPO began looking at expansion
into international markets in 2010 and opened its first overseas
business in April of 2010 in Thailand.Today, OPPO is present in 21
markets worldwide.
From the start, OPPO’s products have pushed boundaries. As OPPO
continues to expand into new markets, the goal of making our
products more accessible around the globe without compromising
product service and quality has never been clearer.
Culture and philosophy: -

At OPPO, we believe that true innovation is all about changing,
renewing or creating more effective products that make life simpler.
A core part of OPPO’s company culture lies in its commitment to
working with its fans to develop and deliver the best products
possible, through openness to customer feedback. OPPO's brand
philosophy is summed up in the phrase “The art of technology”. It
conveys our business principles of honesty, integrity and ethics.
OPPO is consistent in its determination to not only do things right, but
also to do the right thing in any given situation.
OPPO is wholeheartedly inspired by its customers. OPPO co-
develops products with customers based on their feedback on both the
hardware and software user experience. OPPO has adopted a strategy
of rapid release for smartphone development, releasing firmware
updates as well as expanding its reach and service across the globe.
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OPPO is continually striving to impress and capture young hearts
with elegant trendsetting design, excellent user experience, customer-
centered product development, quality service, and most importantly
an attitude of the relentless pursuit for perfection.
R&D and Manufacturing:-
With a uniquely independent R&D capacity, OPPO designs, develops,
manufactures, markets and sells its products with full control over the
entire supply chain. This ranges from the factories to the hands of
customers and while only using the highest quality components
available. This ensures OPPO can design with the end product in
mind and ensure that only the best possible quality products reach the
customers. The company operates to the highest quality assurance
standards from rigorous design reviews through to scientific solution
verification.
A key part of OPPO’s strategy is to establish long term alliances with
the most influential and wide reaching international partners, such as
Qualcomm to ensure that OPPO has the latest and best hardware
available.
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The History of OPPO innovation
Oppo Finder world’s slimmest phone just 6.65 mm
Oppo find5 world first Smartphone with a 1080p IPS screen

and a staggerina 441
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OPPO N1
Camera:
World’s first rotating
camera with flash light o-
touch panel, world’s first
Smartphone with rear touch
back panel o-click, a
Bluetooth remote camera
trigger and a device locator
OPPO FIND 7
Remarkable 5.5”quad HD
screen
World’s first Smartphone
that can take 50 megapixel
photos
Vooc rapid charge:
The world’s fastest and
safest mobile device
charging technology
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Live Weather
Gesture panel
Off-screen gesture
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Awards and Achievements
‘find5 design impressed our N1 is the best Smartphone

Jury consisting of experts you’ve almost certainly
And renowned designers from never heard of’
All over the world
IF design Award 2014,knows as

The world biggest-selling gadget
the ‘designer oscar ‘
magazine
Supporting a touch-enabled rear oppo, another Chinese

Surface, a rotatable 13-megapixel Smartphone maker, its oppo
Camera and a 5.9-inch full-HD finder is so thin . it’s thinner
Display ,the oppo N1 is clearly than the iphone5
One of the most innovative
Smartphone’s released this year
one of the most influential global

The world’s larder in tech product reviews
News agency
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Color OS Features :-
App encrypt global gesture panel ON screen gesture
Permission monitor Guest mode convenient mode
Ringtone editor Easy volume control
Multi window Live weather
Easy screen shot Hand writing note
Call recorder gloves mode
Call Blocker offscreen gestures customize themes
Data saving kingsoft office holiday mode
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Oppo Mobiles :-
Oppo Joy Plus
Product Features:
 Dual Sim, 3G, Wi-Fi
 Dual Core, 1.3 GHz Processor
 1 GB RAM , 4 GB inbuilt
 1700 mAH Battery
 4 inches, 480 x 800 px display
 3.15 M P Camera with flash
 M emory Card Supported, upto 32 GB
 Android, v4.4
 Price 6990
OPPO Neo 3
Product Features:
Dual Sim, 3G, Wi-Fi
 Dual Core, 1.3 GHz Processor
 4.5 inches, 854 x 480 px display
 5 M P Camera with flash
 Android, v4.2.
OPPO Neo 5 (2015)
Product Features:
Dual Sim, 3G, Wi-Fi
 Quad Core, 1.3 GHz Processor
 Android, v4.4.2
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OPPO Yoyo
Product Features:
 1 GB RAM, 4 GB inbuilt
 5 MP Camera with flash
 Memory Card Supported, upto 32 GB
 Android, v4.2
Price 10990
OPPO Find 5 Mini R827
Product Features:
 4.7 inches display
 Android, v4.2
 Price 14990
Oppo Mirror 3
Product Features:
 Android, v4.4
 Price 16990
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OPPO R1829
Product Features:
 M emory Card Not Supported
 Android, v4.2.1
Oppo N1 Mini
Product Features:
 3G, Wi-Fi
 2 GB RAM
 13 M P Camera
 Android, v4.3
Oppo Find 7a
Product Features:
 3G, Wi-Fi
 Android, v4.3
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Oppo R5
Product Features:
 3G, Wi-Fi
 Android, v4.4.4
Oppo Find 7
Product Features:
 3G, Wi-Fi
 Android, v4.3
OPPO N1
Product Features:
 3G, Wi-Fi, NFC
 Android, v4.2
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Oppo N3
Product Features:
 Dual Sim, 3G, Wi-Fi, NFC
 Android, v4.4.4
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Competitor Profile
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Samsung
Samsung was formed in 1938 by Lee Byung-chull as a trading
company based in Su-dong. The small company started as a grocery,
trading goods produced in and around the city as well as its own
noodles. The company grew and soon expanded to Seoul in 1947 but
left once the Korean War broke out. After the war, Lee expanded in to
textiles and built the largest woolen mill in Korea.
The successful diversification became a growth strategy for Samsung,

which rapidly expanded in to the insurance, securities, and retail
business
LAVA
LAVA International Ltd is one of the fastest growing mobile handset
companies in India. Established in 2009, Lava has emerged as a
dominant player in the market; having consolidated its position
amongst the top 3 Indian brands in slightly more than 3 years of its
market presence. With "Create Possibilities" as its guiding principle,
LAVA has embarked on an ambitious journey of empowering every
human with quality innovative products.
LAVA has a wide product portfolio that encompasses tablets, feature

phones and smart phones having various models in bar and touch
form factor at multiple price points to suit all categories of consumers.
LAVA's basket of brands includes ETAB series of tablets, IRIS series
of Android based smartphones, Discover series of Internet experience
touch phones, Spark series of premium bar phones and ARC & KKT
series of feature rich budget phones.
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Nokia
A wired and wireless telecommunications company, Nokia India is a

pioneer of cellular network in the country. It manufactures a wide
range of mobile devices and provides people with experiences in
music, navigation, video, television, imaging, games and business
mobility through these devices. It handles research and
development, network infrastructure businesses and company
handsets. Nokia has its manufacturing unit in Chennai.
Nokia Chennai is one of Nokia’s biggest facilities, it’s also big on

sustainability. In 2010 it received the Golden Peacock Award for its
high standards of environment management. And it’s highly active in
the community with projects ranging from a local library
programmer to village regeneration projects.
LG
LG Electronics Inc. (Korean: LG전자, KRX: 066570, LSE: LGLD
is a South Korean multinational electronics company headquartered
in Yeouido-dong, Seoul, and a member of the LG Group, employing
83,000 people working in 119 local subsidiaries worldwide. With
2013 global sales of USD 53.1 billion (KRW 58.14 trillion), the
company operates its business through five divisions: Home
Entertainment, Mobile Communications, Home Appliance, Air
Conditioning and Energy Solution, and Vehicle Components CEO of
LG Electronics is Bon-joon Koo, who assumed the role of Vice
Chairman of LG Electronics on 1 October 2010. In 2011, LG
Electronics was the world's second-largest television manufacturer
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Micromax
Micromax is an Indian consumer electronics company headquartered

in Gurgaon, Haryana, India. Micromax started as an ITsoftware
company in 2000 and worked on embedded platforms. It entered the
mobile handset business, and became one of the largest Indian
domestic mobile handsets company operating in low cost feature
phone segments by 2010. As of Q3 2014, Micromax is the tenth
largest smartphone vendor in the world.
HTC
HTC
Corporation (Chinese: 宏達國際電子股份有限公司; pinyin: Hóngd
á Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī), formerly High-Tech
Computer Corporation, is a Taiwanese multinational manufacturer
of smartphones and tablets headquartered in New Taipei
City, Taiwan. Founded in 1997, HTC began as an original design
manufacturer and original equipment manufacturer, designing and
manufacturing devices such as mobile phones, touchscreen phones,
and PDAs based on Windows Mobile OS and Brew MP to market
to mobile network operators who were willing to pay a contract
manufacturer for customized products. After initially making
smartphones based mostly on Windows Mobile, HTC expanded its
focus in 2009 to devices based on the Android, and in 2010
to Windows Phone. As of 2011, HTC primarily releases and markets
its smartphones under the HTC brand, ranking as the 98th top brand
on Interbrand's Best Global Brands 2011 report. A September 2013
media report stated that HTC's share of the global smartphone market
is less than 3 percent. However a report published in April 2015 states
that the market share has risen to 7.2 percent due to its strong sales of
the HTC One M8 and Desire series. The stock price has fallen by 90
percent since 2011
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Key Learning’s
What is marketing Executive?
Marketing executives are involved in developing marketing campaigns that

promote a product, service or idea. The role includes planning, advertising,
public relations, organizing events, product development, distribution,
sponsorship and research. The work is often challenging, varied and exciting.
The responsibilities of a marketing executive will vary, depending on the size of
the organization and sector, and whether the focus is on selling a product or
service or raising awareness of an issue that affects the public. As many
organizations have marketing departments, marketing executives can be found
in both the private and public sectors, from the financial, retailing and media
industries to voluntary and public sector organizations. Marketing executives
may also be known as marketing officers or coordinators.
What is marketing Executive work?
Marketing executives contribute to and develop integrated marketing

campaigns. Tasks typically involve:
 liaising and networking with a range of stakeholders, e.g. customers,

colleagues, suppliers and partner organizations;
 communicating with target audiences and managing customer
relationships;
 sourcing advertising opportunities and placing adverts in the press (local,
regional, national and specialist publications) or on the radio (depending
on the organization and the campaign);
 managing the production of marketing materials, including leaflets,
posters, flyers, writing and proofreading copy;
 liaising with designers and printers;
 organizing photo shoots;
 arranging for the effective distribution of marketing materials;
 maintaining and updating customer databases;
 organizing and attending events such as conferences, seminars,
receptions and exhibitions;
 sourcing and securing sponsorship;
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 conducting market research such as customer questionnaires and focus
groups;
 contributing to and developing marketing plans and strategies;
 managing budgets;
 evaluating marketing campaigns;
 monitoring competitor activity;
 Supporting the marketing manager and other colleagues.
What is importance of marketing executive in organization?
The Marketing executive formulates, directs and coordinates marketing

activities and policies to promote products and services, working with
advertising and promotion managers. The Marketing executive identifies,
develops, and evaluates marketing strategy, based on knowledge of
establishment objectives, market characteristics, and cost and markup factors.
Marketing executive direct the hiring, training, and performances evaluations of
marketing and sales staff and oversee their daily activities.
Often the Marketing executive evaluates the financial aspects of product

development, such as budgets, expenditures, research and development
appropriations, and return-on-investment and profit-loss projections. It is
important to develop pricing strategies, balancing firm objectives and customer
satisfaction by the Marketing executive. The Marketing executive compiles lists
describing product or service offerings. Importantly to initiate market research
studies and analyzes their findings. The Marketing executive in order to perform
his job must use sales forecasting and strategic plan to ensure the sale and
profitability of products, lines, or services, analyzing business developments
and monitoring market trends.
A Marketing executive coordinates and participates in promotional activities

and trade shows, working with developers, advertisers, and production
managers, to market products and services. The Marketing executive consults
with buying personnel to gain advice regarding the types of products or services
expected to be in demand.
Significant Point
 Keen competition is expected for these highly coveted jobs.

 College graduates with related experience, a high level of creativity, and
strong communication and computer skills should have the best job
opportunities.
 High earnings, substantial travel, and long hours, including evenings and
weekends, are common.
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 Because of the importance and high visibility of their jobs, these
managers often are prime candidates for advancement to the highest
ranks.
Key Competencies
 Excellent written and verbal communication skills

 Organization and planning
 Problem analysis and problem-solving
 Team-leadership
 Formal presentation skills
 Persuasiveness
 Adaptability
 Innovation
 Judgment
 Decision-making
 Stress tolerance
 Collaboration
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 Job Description
 The work I have to do as a marketing executive in the company was
as follows:

 Handling the Store
 Tasks include taking care of the store, look after the customer
requirement their needs and to take care of their of the queries.

 Selling the Products
 Involve in direct interaction with the customer and to sell the products of
the oppo Mobile phone.
 Handling the Customer Queries
 Task includes to take care of the customer queries and difficulties and
their needs and their future expectation from the company
 Taking care of Store osr
 I got the task to looks after the store osr and to see whether they face any
difficulties in selling the products or closing the sales.
 Market Survey
 I got the task to find out the sales of others store located around Bandra
i.e Croma, Vijay Sales etc
 Feedback
 The last work was to take feedback from customer and their and their
thinking about the product and service we give to them. In this we came
to know the requirement of the product and also about the store like
Salesperson, environment of the store, location etc.
 Organise events
 Organize event in market for create brand value and increase sale
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What is Marketing?
The activities of a company associated with buying and selling a
product or service. It includes advertising, selling and delivering
products to people. People who work in marketing departments of
companies try to get the attention of target audiences by using
slogans, packaging design, celebrity endorsements and general
media exposure. The 4 'Ps' of marketing are product, place, price
and promotion.
What is Marketing Strategy?
There are many marketing strategies. The great thing about this is
that there is no one way to achieve success. An organization's
strategy that combines all of its marketing goals into
one comprehensive plan. A good marketing strategy should be
drawn from market research and focus on the right product
mix in order to achieve the maximum profit potential and sustain
the business.
A strategy is a long-term plan to achieve certain objectives. A

marketing strategy is therefore a marketing plan designed to achieve
marketing objectives. For example, marketing objective may relate to
becoming the market leader by delighting customers. The strategic
plan therefore is the detailed planning involving marketing research,
and then developing a marketing mix to delight customers. Every
organization needs to have clear marketing objectives, and the major
route to achieving organizational goals will depend on strategy. It is
important, therefore, to be clear about the difference between
strategy and tactics.
These terms originate from military use (military strategy before and
during a military campaign is the general policy overview of how to
defeat the enemy). Developing a strategy involves establishing clear
aims and objectives around which the framework for a policy is
created. Having established its strate gy, an organization can then
work out its day-to-day tools and tactics to meet the objectives.
Marketing can thus be seen as the process of developing and
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implementing a strategy to plan and coordinate ways of identifying,
anticipating and satisfying consumer demands, in such a way as to
make profits. It is this strategic planning process that lies at the heart
of marketing.
A formal approach to this customer-focused marketing is known
as SIVA] (Solution, Information, Value, Access). This system is
basically the four Ps renamed and reworded to provide a customer
focus. The SIVA Model provides a demand/customer-centric
alternative to the well-known 4Ps supply side model (product, price,
placement, promotion) of marketing management.
Marketing Mix :-
The Marketing mix is a set of four decisions which need to be taken
before launching any new product. These variables are also known as
the 4 P’s of marketing. These four variables help the firm in making
strategic decisions necessary for the smooth running of any
product/organization.
4P’s of Marketing
Product → Solution
Promotion → Information
Price → Value
Place (Distribution) → Access
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 Product :-
The first thing you need, if you want to start a business, is a
product. Therefore Product is also the first variable in the
marketing mix. Product decisions are the first decisions you
need to take before making any marketing plan. A product can
be divided into three parts. The core product, the augmented
product and the tertiary product.
A product can be either a tangible good or an intangible service

that fulfills a need or want of consumers. Whether you sell
custom pallets and wood products or provide luxury
accommodations, it’s imperative that you have a clear grasp of
exactly what your product is and what makes it unique before
you can successfully market it.
2. Price :- Pricing of a product depends on a lot of different
variables and hence it is constantly updated. Major
consideration in pricing is the costing of the product, the
advertising and marketing expenses, any price fluctuations in
the market, distribution costs etc. Many of these factors can
change separately. Thus the pricing has to be such that it can
bear the brunt of changes for a certain period of time. However,
if all these variables change, then the pricing of a product has to
be increased and decreased accordingly. Along with the above
factors, there are also other things which have to be taken in
consideration when deciding on a pricing strategy.
Competition can be the best example. Similarly, pricing also affects

the targeting and positioning of a product. Pricing is used for sales
promotions in the form of trade discounts. Thus based on these factors
there are several pricing strategies, one of which is implemented for
the marketing mix.
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Place : - Place refers to the distribution channel of a product. If a product
is a consumer product, it needs to be available as far and wide as possible.
On the other hand, if the product is a Premium consumer product, it will
be available only in select stores. Similarly, if the product is a business
product, you need a team who interacts with businesses and makes the
product available to them. Thus the place where the product is distributed
depends on the product and pricing decisions, as well as any STP decisions
taken by a firm.Distribution has a huge affect on the profitability of a
product. Consider a FMCG company which has national distribution for its
product. An increase in petrol rates by 10 Rs will in fact bring about
drastic changes in the profitability of the company. Thus supply chain and
logistics decisions are considered as very important costing decisions of
the firm. The firm needs to have a full proof logistics and supply chain
plan for its distribution.
Promotion :- Promotions decides the segmentation targeting and
positioning of the product. The right kind of promotions affects all the
other three variables – The product, price and place. If the promotions are
effective, you might have to increase distribution points, you might get to
increase the price because of the rising brand equity of the product, and the
profitability might support you in launching even more products.
However, the budget required for extensive promotions is also high.
Promotions are considered as marketing expenses and the same needs to
be taken in consideration while deciding the costing of the product.
Promotion looks at the many ways marketing agencies disseminate
relevant product information to consumers and differentiate a particular
product or service. Promotion includes elements like: advertising, public
relations, social media marketing, email marketing, search engine
marketing, video marketing and more. Each touch point must be supported
by a well positioned brand to truly maximize return on investment.
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Strategic Discipline
Marketing is now accepted as a strategic discipline or general
management function and in this respect must care for the health of a
business in the future - especially against competitive influences. This
is because it is increasingly realized that although making a profit is
important, an organization should also develop its market share and
search for brand leadership as well. So the marketer must monitor the
profitability of the business and attempt to anticipate the likely trends.
Successful marketers must therefore be concerned with every aspect
of their business, including future project and other areas of their
industry. Successful companies plan five or ten years and more in
advance and often know as much about their competition as they
know about themselves. Marketing is not just a series of business-
related functions, but more wide-reaching than this. It is a business
philosophy designed to develop an attitude of mind which should be
shared by everyone in an organization and is often enhanced by both
frequent and open communication. Developing such an attitude of
mind reduces the likelihood of crisis and contributes to the
development of the overall future of an enterprise at both strategic and
tactical levels.
At the heart of marketing lies the degree to which an organization

becomes marketing-orientated. The more committed a company is to
its marketing activities, the more able it will be to pursue its
corporate objectives and develop and retain customers. Every
business in existence relies upon its customers for survival, and those
who best
meet customer needs will always survive a period of change.
The marketing function is therefore an essential ingredient of
corporate strategy, and this marketing focus should be communicated
through marketing planning into all aspects of business activity.
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Principles of Marketing Strategy
1. Clarify Business Objectives

2. Use Innovation Teams to Identify
3. Decouple Strategy and Innovation
4. Build Open Assets in the Marketplace
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1. Clarify Business Objectives
There’s so much going on in the marketing arena today, everybody is
struggling to keep up. At the same time, every marketing professional
feels pressure to be “progressive” and actively integrate emerging
media into their marketing program. However, the mark of a good
marketing strategy is not how many gadgets and neologisms are
crammed into it, but how effectively it achieves worthy goals.
Therefore, how you define your intent will have a profound impact on
whether you succeed or fail. Unfortunately, there is a tendency for
marketers to try to create a “one size fits all” approach for a portfolio
of brands or, alternatively, to want to create complicated models to
formulate marketing objectives
Some brands are not widely known, others are have trouble
converting awareness to sales and still others need to encourage
consumer advocacy.
2. Use Innovation Teams to Identify Emerging

Opportunities :-
Marketing executives are busy people. They need to actively monitor
the marketplace, identify business opportunities, collaborate with
product people and run promotional campaigns. It is unreasonable to
expect them to keep up with the vast array of emerging technology
and tactics, especially since most of it won’t pan out anyway.
Therefore, it is essential to have a team dedicated to identifying
emerging opportunities, meeting with start-ups and running test-and-
learn programs to evaluate their true potential. Of course, most of
these will fail, but the few winners will more than make up for the
losers.
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Once an emerging opportunity has performed successfully in a pilot
program, it can then be scaled up and become integrated into the
normal strategic process as a viable tactic to achieve an awareness,
sales or advocacy objective.
3. Decouple Strategy and Innovation :-

Unfortunately, in many organizations, strategy and innovation are
often grouped together because they are both perceived as things
that “smart people” do. Consequently, when firms approach
innovation, they tend to put their best people on it, those who have
shown a knack for getting results.
That’s why, all too often, innovation teams are populated by senior
executives. Because innovation is considered crucial to the future of
the enterprise (and also due to the institutional clout of the senior
executives) they also tend to have ample resources at their disposal.
They are set up to succeed. Failure, all too often, isn’t an option.
However, strategy is fundamentally different from innovation. As
noted above, a good strategy is one that achieves specific objectives.
The truth is that innovation is a messy business. So failure must be
an option, which is why technologically focused venture capital firms
expect the vast majority of their investments to fail
4.Build Open Assets in the Marketplace

The primary focus of marketing promotion used to be to create
compelling advertising campaigns that would get the consumer’s
attention and drive awareness. Once potential customers were aware
of the product, direct sales and retail promotions could then close the
deal.
37 | P a g e
Today, effective promotional campaigns are less likely to lead to a
sale and more likely to result in an Internet search, where consumers’
behavior can be tracked and then retargeted by competitors. Simply
building awareness and walking away is more likely to enrich your
competition than yourself.
38 | P a g e
Marketing Strategies By Oppo :-
1. Newer, and better products:-
oppo mobile launch World’s first rotating camera with flash light
O-touch panel, world’s first Smartphone with rear touch back panel
O-click, a Bluetooth remote camera trigger and a device locator in
oppo N1
Oppo launch oppo finder worlds slimmest phone just 6.65
Oppo develop VOOC rapid charge the world fastest and safest mobile
device charging technology
2. focus on mobile features :-

Oppo mobile focus on mobile features according to market oppo
develop color os for develop new feature in mobile motions and
gestures for a easy using, for a security
3. Control mop in market :-

Oppo mobiles focus on control mop in market for save dealers
profit
4. Brand building : -
Brand building was one of the major tasks it had in hand. It went with
Bollywood stars Hrithik Roshan and Sonam Kapoor as its brand
ambassador. "We feel that Hrithik and Sonam are elegant and truly
match with Oppo's brand image.
OPPO, new partner of FC Barcelona for next 3 year
39 | P a g e
5. New products:-
Oppo launch new mobiles and develop new features in mobile like
neo5 Wi-Fi display for increase sale
6. Events:-
Oppo doing event for making customer relationship and brand
awareness and oppo also doing event in cultural days like diwali, new
year , other cultural days and every month celebrate oppo day and in
these event give gifts to customers and also other offer
40 | P a g e
7. Schemes to dealers
Oppo mobile give schemes to dealers like trip on sale 500pcs and also
give to branding offers and promoters for sale product and also give
extra profit on mobile
Benefits of Marketing Strategies

Saves time and money
Time and money are important primary factors of success in the
business industry. As you will see below, a marketing strategy helps
owners to define a brand so that they don’t spend loads of
productivity time marketing a product to the wrong people. A
marketing plan provides a blue print for business owners to follow
with hopes to bring in more money than they put out.
Provides a plan
Marketing plan acts as a guide as the business progresses, so owners

can see where their time and money is going. It provides a look into
the future goals of the company, and gives step-by-step directions on
how to achieve those goals.
Defines the brand
This is a very important element of the marketing plan because

without it, a business wouldn’t last long. They would be exhausted.
Defining a brand means knowing what you are selling, and to whom
you’re selling it to. In other words, you must also define your
audience. Without knowing who to market to, business owners can
41 | P a g e
lose valuable time. Marketing strategies help with issues such as
these, and plans out these things.
Market Methodology
Need For Study
The basic idea of taking up this study is to analyze the market share of
oppo and how to work in company and understand sales executive
work in pune. At the same time, an attempt was made to understand
the Brand image of oppo mobile.
Primary Objective
The primary objective of the study is to analyze the market share and
understand the Brand image of oppo Mobile
Secondary Objective
 To find out the market share

 To Know the brand image
 To find out which is the largest selling mobile
Research Methodology
The essential part of any report in research methodology. The field

study was conducted to analyze the market share and understand the
brand image of oppo
Field Work & Data Collection

In the data collected phase, I tried to cover maximum area and the
consumer of pune
42 | P a g e
Collection of Data
Data used in this report is mainly primary data, which are collected
first hand by survey in the field. In some areas secondary data may
also be taken into consideration.
Collection of Primary Data
It would be in the form of questionnaire survey which will reveal the
consumer perception about the company and the products.
Collection of Secondary Data
It would be collected from Case Studies, Newspaper and Search

Engines (Google,Yahoo).
43 | P a g e
Data Interpretation & Analysis
Male Female
40%
60%
Interpretation
From the above table it can be observed that 60% males and 40%
females have been taken in the survey
44 | P a g e
2. Age?
Less Than 18 18-22 22-26 26-30 More Than 30
10% 7%
17%
36%
30%
Interpretation
From the above table it can be observed that the age respondent
which is Less than 18(7%), 18-22(36%), 22-26(30%), 26-30(17%),
More than 30(10%)
45 | P a g e
Occupation
College Student Busines Man Service Others
17%
46%
20%
17%
Interpretation
From the above table, it can be observed that the occupation of the
respondent are college students (46%), Businessman (17%), Service
(20%), others (17%)
46 | P a g e
How long do you use your mobile phone?
Less Than 1 Year 1-2 Year 2-4 Year Above 4 Year
3%
7%
20%
70%
Interpretation
From the above table it can be observed that the respondents are
using mobile phone. Less than one year (70%), 1-2years (20%), 2-
4years (7%), above 4 years (3%)
47 | P a g e
What is the image of oppo in your mind?
Economical Durable Safe Product
13%
7%
80%
Interpretation
From the table it can be observed that the respondent consider
Micromax as a Economical (80%), Durable(7%), Safe Product(13%)
48 | P a g e
SWOT ANALYSIS OF OPPO
Strengths
oppo is good in terms of market share in terms of mobiles, it

captured Samsung,micromax market share by superior innovation in
Smart Phones’
oppo is financially strong and stable company. The production

process and process of inventory management are consistent with
industrial standards.
The brand value increased by 80% in last two years

The Company enjoys wide range of product portfolio which includes
Mobiles,mp3 players ,mp4 players ,tv,bluereplayers
oppo took advantage of growing economy of Asian market by setting
up manufacturing plant in India there by reducing logistics and
supply chain
49 | P a g e
Weakness
oppo needs improvement in defining the vision, mission and
strategic corporate objective. Marketing management needs
improvement in all the facts of marketing
HRM also needs improvement in all the facts of human resource

management
Opportunity
 oppo is reasonable equipped to take care of technological

changes
 oppo is maintaining good international relationship with

countries and local
 The population is growing so as the demand for mobile phone

demand is also growing.
 The financial position is strong and there is a scope of entering

into unrelated diversification
Threats
 Regulatory issues and safeguarding of property rights was main threats
in legislation
 The competitor like Nokia are focused only in one segment
50 | P a g e
QUSENTIONNAIRE
Study of mobile market for oppo Informatics with special reference
to pune
NAME: ______________________
1. Gender
Male
Female
2. Your Age
Less than 18
18-22
22-26
26-30
More than 30
3. Occupation
College
Business
Service
51 | P a g e
Others
4.Do you have oppo mobile or which model
1. YES
2.NO
5. Which mobile phone you are using?
Nokia
Samsung
oppo
iPhone
Blackberry
6. How long do you use your mobile phone?
Less than 1 year
1-2 Year
2-4 Year
More than 4 Year
52 | P a g e
7. What is the image of oppo in your mind?
Economical
Safe Product
Durable
8. Where do you often see oppo advertisement?
TV
Newspaper
Online
Radio
9. Do you think oppo can be market leader?
Yes
NO
53 | P a g e
10. Are you satisfied with oppo?
Yes
No
Bibliography
1. www.wikipedia.com
2. http://www.oppo.com/en/
3. www.studymode.com
4. www.forbes.com
5. www.google.com
6. www.yahoo.com
54 | P a g e

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Project Report

Suryadatta Institute of Management,SIMMC

Under Supervision of:

Oppo Mobile India Pvt. Ltd.

Date : Vinod Solanki

I express my sincere gratitude to Mr. Teklal sharma, without whose guidance

Finally, I thank the Dean, suryadatta institutes of management, simmc for

Introduction to the Topic-Marketing 23-39

Market Methodology 40-48

Every time business organization that comes into contact with

 To analyze the customer’s requirement.

 To study the Competitor’s service

 To study the attitude of staff member to customers.

 To know the opinion & suggestions of customers.

The History of OPPO :-

OPPO is Globally Registered

First MP4 Player

Find 5, N1, Color OS

OPPO Global Business

OPPO is relentless in the pursuit of the latest technology, the highest

Culture and philosophy: -

Oppo Finder world’s slimmest phone just 6.65 mm

Oppo find5 world first Smartphone with a 1080p IPS screen

‘find5 design impressed our N1 is the best Smartphone

IF design Award 2014,knows as

Supporting a touch-enabled rear oppo, another Chinese

one of the most influential global

App encrypt global gesture panel ON screen gesture

Permission monitor Guest mode convenient mode

Ringtone editor Easy volume control

Multi window Live weather

Easy screen shot Hand writing note

Call recorder gloves mode

Call Blocker offscreen gestures customize themes

Data saving kingsoft office holiday mode

OPPO Neo 5 (2015)

The successful diversification became a growth strategy for Samsung,

LAVA has a wide product portfolio that encompasses tablets, feature

A wired and wireless telecommunications company, Nokia India is a

Nokia Chennai is one of Nokia’s biggest facilities, it’s also big on

Micromax is an Indian consumer electronics company headquartered

Marketing executives are involved in developing marketing campaigns that

What is marketing Executive work?

Marketing executives contribute to and develop integrated marketing

 liaising and networking with a range of stakeholders, e.g. customers,

What is importance of marketing executive in organization?

The Marketing executive formulates, directs and coordinates marketing

Often the Marketing executive evaluates the financial aspects of product

A Marketing executive coordinates and participates in promotional activities

 Keen competition is expected for these highly coveted jobs.

 Excellent written and verbal communication skills

A strategy is a long-term plan to achieve certain objectives. A

Place (Distribution) → Access

A product can be either a tangible good or an intangible service

Competition can be the best example. Similarly, pricing also affects

At the heart of marketing lies the degree to which an organization

1. Clarify Business Objectives