I.

Company Background

A. Who they are and what they do

Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is a Filipino multinational chain

of fast food restaurants headquartered in Pasig, Philippines. JFC is the owner of the popular fast food brand

Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger business. With the success of its

flagship brand, JFC acquired some of its competitors in the fast food business in the Philippines and abroad

such as Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal, and Burger King Philippines.

Jollibee is the largest and most popular fast food chain here in the Philippines especially to the children which

is their main target market. Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting

Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -

ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities.

Every Jollibee outlet welcomes customers with a clean and warm in-store environment and friendly and

efficient service.

B. Vision/Mission/Values

Vision

Jollibee Foundation envisions that every Filipino is able to access basic community services and live a life

defined by dignity, purpose and active participation in nation-building.

Mission

Together with our partners, we help our communities through:

 Improved access to Education for the youth

 Leadership development for local organizations

  Livelihood programs for small farmers

 Environment-friendly initiatives

 Decent Housing and Disaster Relief for calamity-stricken regions.

Values

Our work is guided by the JFC corporate values, namely, excellence, honesty and integrity, frugality,

teamwork, humility to listen and learn, respect for the individual, spirit of family and fun, and customer-focus.

We partner with communities and find synergy with other institutions to ensure that our programs are strategic

and sustainable.

Jollibee Foundation’s projects are mainly in the categories of Education, Leadership Development, Livelihood,

Environment-friendly initiatives and Housing and Disaster Relief.

http://jollibeefoundation.org/vision-mission-and-values/

http://www.jollibee.com.ph/about-us/