Scribd Logo
Upload

Welcome to Scribd!

  • 50 views

    Design Center Instagram Report Dec 01 2017 - Mar 14 2018

    Uploaded by

    api-347130252
    The document provides analytics for the Instagram profiles of Merchandise Mart Design Center from December 1, 2017 to March 14, 2018. Some key findings include: [1] Total followers increased by 29.3% to 1,659, with 376 new followers gained. [2] Engagement also increased, with likes and comments up 13.2% and engagements per post rising 32.1%. [3] The most engaged with hashtags were interior design related, including #interiordesign, #designcenter, and #chicago.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Design Center Instagram Report Dec 01 2017 - Mar 14 2018

    Uploaded by

    api-347130252
    50 views7 pages
    The document provides analytics for the Instagram profiles of Merchandise Mart Design Center from December 1, 2017 to March 14, 2018. Some key findings include: [1] Total followers increased by 29.3% to 1,659, with 376 new followers gained. [2] Engagement also increased, with likes and comments up 13.2% and engagements per post rising 32.1%. [3] The most engaged with hashtags were interior design related, including #interiordesign, #designcenter, and #chicago.

    Original Description:

    Original Title

    design center instagram report dec 01 2017 - mar 14 2018

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides analytics for the Instagram profiles of Merchandise Mart Design Center from December 1, 2017 to March 14, 2018. Some key findings include: [1] Total followers increased by 29.3% to 1,659, with 376 new followers gained. [2] Engagement also increased, with likes and comments up 13.2% and engagements per post rising 32.1%. [3] The most engaged with hashtags were interior design related, including #interiordesign, #designcenter, and #chicago.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    50 views7 pages

    Design Center Instagram Report Dec 01 2017 - Mar 14 2018

    Uploaded by

    api-347130252
    The document provides analytics for the Instagram profiles of Merchandise Mart Design Center from December 1, 2017 to March 14, 2018. Some key findings include: [1] Total followers increased by 29.3% to 1,659, with 376 new followers gained. [2] Engagement also increased, with likes and comments up 13.2% and engagements per post rising 32.1%. [3] The most engaged with hashtags were interior design related, including #interiordesign, #designcenter, and #chicago.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    Instagram

    Profiles
    for Merchandise Mart Design Center
    Dec 01, 2017 - Mar 14, 2018

    Determine the impact of Instagram content by analyzing your activity


    Instagram Profiles | 1 of 5

    Instagram Activity Overview

    1,659 4,024 109


    Total Followers Likes Received Comments Received

    Instagram Audience Growth

    AU D I E N C E G R OW T H , BY DAY

    12

    10

    0
    1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
    DEC JAN FEB M AR

    F O L LOW E R S G A I N E D

    Follower Metrics Totals


    Total followers increased by
    Total Followers 1,659

    Followers Gained 376 29.3%


    since previous date range
    People that you Followed 54
    Instagram Profiles | 2 of 5

    Instagram Publishing Behavior

    M E D I A P E R DAY

    0
    1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
    DEC JAN FEB M AR

    MEDIA SENT

    Publishing Metrics Totals


    The number of media you sent
    Photos 57
    decreased by
    Videos

    Other
    2

    7
    14.3%
    since previous date range
    Total Media 66

    Instagram Top Posts

    @merchandisemartdesigncenter
    @merchandisemartdesigncenter
    @merchandisemartdesigncenter
    116 Engagements 111 Engagements 112 Engagements
    Instagram Profiles | 3 of 5

    Instagram Outbound Hashtag Performance

    M O ST U S E D H AS H TAG S M O ST E N G AG E D H AS H TAG S

    #interiordesign 50 #interiordesign 2,896


    #designcenter 45 #designcenter 2,349


    #designinspo 38 #chicago 1,783


    #themart 36 #designinspo 1,716


    #merchandisemart 34 #themart 1,617


    #chicago 31 #merchandisemart 1,560


    #igdesign 28 #chicagointeriordesign 1,403


    #iginteriors 24 #igdesign 1,240


    #chicagointeriordesign 24 #interiors 1,083


    #interiors 22 #interior123 892



    Instagram Profiles | 4 of 5

    Instagram Engagement

    AU D I E N C E E N G AG E M E N T, BY DAY

    120

    100

    80

    60

    40

    20

    0
    1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
    DEC JAN FEB M AR

    LIKES RECEIVED COMMENTS MEDIA SENT

    Engagement Metrics Totals The number of engagements


    increased by
    Likes Received 4,024

    Comments Received 109 13.2%


    Total Engagements 4,133 since previous date range

    The number of engagements per


    media increased by
    Engagements per Follower 2.49

    Engagements per Media 62.62 32.1%


    since previous date range
    Instagram Profiles | 5 of 5

    Instagram Top Influencers Engaged

    @madegoods @marc.ange
    31.6k Followers 25.4k Followers

    @juliabbuckingham @inmod @jasonmccoy…


    58.0k Followers 23.8k Followers 22.3k Followers

    Instagram Stats by Profile

    Total Follower Followers Media Comments Total Engagements per Engagements per
    Instagram Profile
    Followers Increase Gained Sent Sent Engagements Media Follower

    Merchandise Mart
    1,659 29.3% 376 66 80 4,133 62.6 2.49
    Design Center

    You might also like