Research: Dove surveyed 1,027 women between the ages of 18 and 64.

The results showed

that women are more than twice as likely to say that their conception of beauty is shaped by
“women in the public domain” and social media (29 percent and 25 percent, respectively) than
they were before they entered high school (11 percent and 10 percent, respectively).
Approximately 91% of women are unhappy with their bodies and resort to dieting to achieve
their ideal body shape. Unfortunately, only 5% of women naturally possess the body type often
portrayed by Americans in the media.
58% of college-aged girls feel pressured to be a certain weight.
"A survey by the Centre for Appearance Research found that 78 percent of British men wish
they were more muscular, and one in three would give up a year of their life if they could
achieve their ideal body weight and shape.
While Mintel's research suggests these ads are not connecting with men (just 8 percent
of men said they are inspired by the way men look in ads), Buchanan suggested that
these ads represent a more nuanced expression of masculinity.
https://www.nationaleatingdisorders.org/learn/general-information/research-on-males
NO VOICEOVERS WILL BE USED. TEXT WILL BE DISPLAYED ON SCREEN (AFTER-
EFFECTS) TO INTRODUCE THE SUBJECT

Updated Interview Questions

1. When I say beauty what is the first word or thought that comes to mind?
2. What does it mean for a person to be beautiful?
3. What should define beauty?
4. Who do you think society finds beautiful? (What celebrity embodies beauty standards?)
5. How would you say the media portrays beauty standards?
6. Are beauty standards realistic?
7. Who or what influences your appearance?
8. Have you ever experienced pressure to conform to beauty standards specific to your
culture or religious backgrounds?
9. What pressures do you have a man to look a certain way?
10. What group of people do you believe set beauty standards?
11. Why do you think so many people struggle with their self-image?

Celtx formatting

ERIKA ROBERTSON - BEAUTY STANDARDS DOCUMENTARY SCRIPT

 VIDEO BLOCKS/AFTER-EFFECTS INTRODUCTION OF TOPIC (TITLE
AND CAST LIST):

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CONSTANT GAIN- BACKGROUND MUSIC STARTS PLAYING:

With society gradually becoming more and more fixated on the external,
the pressure to maintain a pleasing aesthetic appearance has advanced
and spread to newer and more diverse groups. While these groups have
always been pressured in a way similar to the way women have been
compelled to be beautiful, they can now finally voice their thoughts.

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THE INTERVIEW BEGINS :

SHOTS OF INTERVIEWEES CONTINUE

AUDIO (INTERVIEW) GRADUALLY FADES AWAY

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91% of women are unhappy with their bodies and resort to dieting to
achieve their ideal body shape and only 5% of women naturally possess
the body type often portrayed by Americans in the media.

The desire for increased musculature is not uncommon, and it crosses

age groups; 25% of normal weight males perceive themselves to be
underweight, 90% of teenaged boys exercised with the goal of bulking
up, and among college-aged men, 68% say they have too little muscle.

END THE STIGMA

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