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  • Audience Demographics

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    This document discusses audience demographics and provides statistics about quantifiable groups of people based on factors such as gender, age, education, religion, class, family, political allegiance, nation, region, ethnicity, and urban vs. rural location. It notes that demographics provide easy to gather and quick to analyze quantitative data but lack depth. The document recommends also considering socioeconomic groupings to get a wider picture of audiences, using job type and income levels to divide people into groups.

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    audience demographics

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    This document discusses audience demographics and provides statistics about quantifiable groups of people based on factors such as gender, age, education, religion, class, family, political allegiance, nation, region, ethnicity, and urban vs. rural location. It notes that demographics provide easy to gather and quick to analyze quantitative data but lack depth. The document recommends also considering socioeconomic groupings to get a wider picture of audiences, using job type and income levels to divide people into groups.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    46 views1 page

    Audience Demographics

    Uploaded by

    api-372248303
    This document discusses audience demographics and provides statistics about quantifiable groups of people based on factors such as gender, age, education, religion, class, family, political allegiance, nation, region, ethnicity, and urban vs. rural location. It notes that demographics provide easy to gather and quick to analyze quantitative data but lack depth. The document recommends also considering socioeconomic groupings to get a wider picture of audiences, using job type and income levels to divide people into groups.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Audience Demographics

    Statists about a group of people that are quantifiable based on: Gender Education
    Age Religion
    Class Family Political Allegiance
    Nation Region
    Ethnicity Urban/ Rural
    Number or data you can count

    Demographic Quantitative

    Pros Cons
    Easy to gather Lacks depth
    Quick analysis

    For example HEAT MAGAZINE

    This leads to getting a


    wider picture of your
    audiences

    Socio Economic Grouping

    This divides people by the type of job and income levels ABC Audience Demographic

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