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Imus talks retirement, praises Stern

Pioneering radio shock jock Don
Shatner to Facebook: I’m not dead
Imus, who announced in January he BY FRANK LOVECE sent to Avocet Sports’ American
was retiring after five decades on the air Special to Newsday office in Palo Alto, California,
after the March 29 edition of WABC- was returned as undeliverable. A
AM’s “Imus in the Morning” show, has Despite a since-removed Face- representative for the marketing
expressed admiration for Howard Stern, book ad suggesting he was dead, firm Avocet Communications in

GETTY IMAGES / MATT WINKELMEYER

with whom he has had a contentious pro- William Shatner has not boldly Colorado said in a statement it
fessional relationship. gone to the final frontier. “has no association with Avocet
“I would put Stern in there” among After a fan notified the science- Retail Sales. . . . We are all quite

CBS NEWS
the top five radio broadcasters, Imus, 77, fiction icon on Twitter about an ad happy to know that Mr. Shatner is
says in a television interview scheduled from Avocet Retail Sales with Shat- indeed alive and doing well! May
to air this weekend on “CBS Sunday Don Imus ner’s photo and the text “Fans will he live long and prosper.”
Morning.” The two had separate shows always hold a special place for Shatner responded to Leathern,
at WNBC-AM from 1982 to 1985, and were jointly promoted ‘Captain Kirk’, after William was writing, “Thank you. I’m not plan-
by the station with the marketing campaign “If We Weren’t found . . . ” and “Beloved Sci-Fi ning on dying so please continue
So Bad, We Wouldn’t Be So Good.” Despite their rivalry, Actor Found D . . . ,” Shatner re- to block those kinds of ads.” When
which included highly public feuds, Imus avers, “He had a sponded. “Hey @facebook,” William Shatner tweeted Facebook one Twitter commenter trolled the
big problem with me. I didn’t with him.” tweeted the star, who turned 87 on after an ad found on its messenger Facebook executive, writing, “Con-
Imus says he regrets the controversial incident in April Thursday, “isn’t this your messen- app suggested the star was dead. sider working somewhere else,”
2007, when he used racist and sexist terms on air to describe ger app? What’s up with you allow- Shatner came to Leathern’s de-
Rutgers University’s mostly African-American women’s bas- ing this Acocet [sic] Retail Sales ad tent isn’t available at the moment.” fense: “Hey @jrazzano ENOUGH
ketball team. MSNBC subsequently dropped his television to pass your muster? Thought you No Twitter account could be of that! If I see anyone hassling Rob
program, and CBS his syndicated radio show. “It did change were doing something about this?” found for the company. you are reported and blocked!”
my feeling about making fun of some people who didn’t de- Rob Leathern, Facebook’s direc- It was unclear which of several Leathern thanked the star and
serve to be made fun of and didn’t have a mechanism to de- tor of product management, firms named Avocet — the wished him happy birthday.
fend themselves,” he tells “CBS Sunday Morning.” replied soon afterward, “Hi, I’m species name for a type of long- Shatner — whose most recent
Of his broadcasting style, reflects Imus, who has been from Facebook. Thanks for letting legged shorebird — was the cul- screen project, the NBC reality
doing his show from his ranch in Texas, “I always had it us know about this. We have re- prit. Avocet Sales & Marketing of show “Better Late Than Never,”
in my head I was talkin’ to one person,” adding, “I felt moved this ad and Page from Face- Oakland, California, and Avocet concluded its second season last
that when I walked in there and sat down and turned the book.” As of Thursday, the Avocet Sports of the United Kingdom month — will be the headline guest
mic on that I was . . . talking to you. . . . I’m gonna miss Retail Sales Facebook page carries did not respond to Newsday re- at Eternal Con at NYCB Live’s Nas-
that.” — FRANK LOVECE the standard text “Sorry, this con- quests for comments. An email sau Coliseum on June 16 and 17.

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