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Marketing Summary
Marketing Summary
Target Market
8%
15%
Household
Internet Users
Millennials
77%
These are the key customers of the agency. These are the people to whom the
agency wants to extend its services. Choosing these four is based on the prevailing
trends in the market as stated before in the previous chapter.
1. Millennials who are seeking adventure and action
2. Internet users seeking sites for travels to discover the Philippines
3. Household with incomes of 200,000 pesos and over per annum
3.5 Competition
3.5.1 Competitors and Alternatives
Almost all of the competitors offer a wide range of places to visit and are often
criticized because the agents knew little about the place. This is the edge of
MAHALTA Traventure over them. This is the niche strategy of the travel agency.
Another is that the other agency do not offer the same services as our agency does.
We offer a wide variety of packages not just available for Puerto Galera but also
packages for other places in Mindoro. This is a big advantage especially for the
travelers who are already used to Puerto and want to have a different experience of
Mindoro.