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Vishal Berger Report Final
Vishal Berger Report Final
ON
EXPRESS PAINTING AND IMPACT OF PAINTING AT RAIPUR(C.G.)
Submitted by,
VISHAL BHARTI
MBA – Semester II
(Session 2015 - 2016)
I
SSIPMT/MBA III SEM/VISHAL BHARTI
II
DECLARATION
I the undersigned solemnly declare that the report of the thesis work entitled Express painting and impact
of painting at Raipur (C.G.) is based on my own work carried out during the course of my study under the
I assert that the statements made and conclusions drawn are an outcome of my research work. I further
declare that to the best of my knowledge and belief the report does not contain any part of any work which
has been submitted for the award of MBA degree or any other degree/diploma/certificate in this University
_________________ _________________
(Signature of the Supervisor) (Signature of the Candidate)
Dr. Manoj Sharma Vishal Bharti
Enrolment No:
III
CERTIFICATE
This is to certify that the work incorporated in the thesis Express painting and impact of painting at Raipur
(C.G.) is a record of research work carried out by Vishal Bharti bearing Enrollment No.: AS2924 under
my/our guidance and supervision for the part fulfillment for the award of MBA Degree of Chhattisgarh
iii) Is up to the desired standard both in respect of content and language for external viva.
____________________
(Signature of the Supervisor)
Dr. Manoj Sharma Sir
H.O.D of Management Studies
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ACKNOWELEDGEMENT
By the grace of almighty it was very favourable on our part to work under Dr.Manoj Sharma Sir , H.O.D of
Management Studies of SSIPMT, Raipur. We would like to thank for his guidance . He guided us full of
magnanimity on every different step of our work and thus we completed our research report in a very
efficient way over the hurdles.
We would like to thank all the respondents who offered their opinions and suggestions through the survey
that was conducted by us in Raipur.
At last but not the least , we pay our sincere thanks to God Almighty for enabling us to do work with his
abounding grace.
V
Shri Shankaracharya Institute of Professional
Management and Technology, Mujgahan, Raipur (C.G.)
TABLE OF CONTENTS
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INTRODUCTION
VII
Introduction:-
The concept is generally known as a "Fast Lane Concept" in the concept Berger Express
Painting. The concept is to be done with tools designed to specifically
make the process of painting faster and hassle-free.
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All these benefits and more offered at no additional cost!
The Concept is mainly based on painting with the help of certified mechanised tools by
Berger which gives better painting outcomes on an overall basis as compared to traditional
painting methods.
1. Sanding Machine :
c) Regulated speeds
______________________________
2. Multipurpose Mixer :
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a) Quick Hassle-free mixing
c) Regulated speeds
3. Auto roller
a) Adjustable roller
b) Automatic paint pumping
c) Superior Finish
_______________________________
X
a) Quick application
c) Uniform Finish
XI
Company Profile
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Company Profile :-
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From an annual sales turnover of Rs.25 lakhs, business revenues today are
in excess of Rs.4,500 crores on a consolidated basis.
Berger Paints India is headquartered at Kolkata, with 10 strategically located manufacturing
units and about 110 stock points. The company also has an international presence in 4
countries (Nepal, Bangladesh, Poland and Russia). With employee strength of above 2800
and a countrywide distribution network of 25,000+ dealers, Berger is acclaimed as a game
changer in the sector with a vibrant portfolio of paints and tailor-made customer services in
every paint segment.
Vision
To be the most admired Indian paint and coating solutions company with globally recognised
competencies.
Mission
To maximise shareholder value by developing and delivering innovative and best solutions
for our customers, consistently outperforming our peers and providing a dynamic and
challenging work environment for our employees.
Philosophy
2.) This belief helps us to achieve our Goals and Perform at High Levels.
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3.) Our guiding values are Performance, Customer First, Ethical Practices & Valuing People.
4.) These four core values will help us in Managing and Meshing stakeholders expectations
and provide Integration of the Efforts that we undertake.
HISTORY
The name Berger or Lewis Berger is today synonymous with colour worldwide. But actually
the origin of the name dates back to over two & a half centuries in England in 1760, when a
young colour chemist named Lewis Berger, started manufacturing in Europe, 'Prussian blue'
using a secret process that every designer and householder coveted. Mr. Berger perfected this
process & art of the blue colour, which was the colour of most military uniforms of that time.
Enriched by the imagination of Lewis Berger, the unending quest for creation and innovation
in the world of colour & paints still continues.
The history of Berger Paints India Limited as a company started in 1923 as Hadfield's (India)
Limited which was a small colonial venture producing ready-mixed stiff paints, varnishes and
distempers setup on 2 acres of land in one of India's first industrial towns close to Kolkata in
Howrah, Bengal. Subsequently in 1947, British Paints (Holdings) Limited, an international
consortium of paint manufacturing companies bought over Hadfield's (India) Limited and
thus the name changed to British Paints (India) Ltd. The gentleman who took over, as its first
managing director was Mr. Alexender Vernon Niblet, an Englishman who was later on
followed by Mr. Alfred Godwin in 1962.
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Further in the year 1965, the share capital of British Paints (Holdings) Limited was acquired
by Celanese Corporation, USA and the controlling interest of British Paints (India) Ltd was
acquired by CELEURO NV, Holland, a Celanese subsidiary.
Subsequently in 1969, the Celanese Corporation sold its Indian interests to Berger, Jenson &
Nicholson, U.K. Then onwards the company British Paints (India) Ltd became a member of
the worldwide BERGER group having its operations across oceans in numerous geographies
and this marked the beginning of Lewis Berger's legacy in India – which the company would
later take forward to enviable heights. From 1973 the company entered into one of its
dynamic phases of business with introduction of new generation products in the industrial,
marine and decorative segments under the able leadership of its first Indian Managing
Director Mr. Dongargaokar Madhukar.
Year 1976 was another turning point in the history of the company when the foreign holding
in the company was diluted to below 40% by sale of a portion of the shares to the UB Group
controlled by Mr. Vittal Mallya. The reins of the company were taken over by Mr. Biji K
Kurien as its Chief Executive & Managing Director in the year 1980. Finally in the year
1983, the British Paints (India) Limited, changed its name to Berger Paints India Limited.
The entire 80's & 90's saw the launch of many new products from company's stable such as
premium emulsions and high quality acrylic distempers. The COLOUR BANK tinting system
was launched through which the consumer could select from a range of over 5000 shades.
Again the fortunes of the company changed hands in 1991 with UB Group's stake in the
company bought over by the Delhi based Dhingra brothers, Mr. K.S.Dhingra & Mr.
G.S.Dhingra and their associates of the UK Paints Group. Presently Dhingras' control a
majority stake of almost 73% in Berger Paints India Limited, a professionally managed
organization, headquartered in Kolkata, Mr. Subir Bose, a 10-year company veteran, took
over as Managing Director on 1 July, 1994. Completing a challenging 18 year stint at the
helm with immense success, Mr Bose retired on 30 June, 2012, handing over the reign of the
company to Mr. Abhijit Roy. Today the stewardship rests with the current Managing Director
Mr. Abhijit Roy.
Milestones
1920s
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On December 1923, Mr. Hadfield, an Englishman set up Hadfield's (India) Ltd, a small paint
company in Calcutta. Adamson bought his first Oil and Colour business in 1909. By
1917, Adamson was owned paint manufacturing companies in Rhodesia, Canada and
the Caribbean. Elsewhere an Englishman, Mr. Hadfield, set up Hadfield's (India)
Limited on 17 December, 1923, a small paint company in Calcutta.
1940s
James Wilfred Adamson, founder of the British Paints Organization, embarked on his career
as a travelling salesman. Towards the end of 1947, British Paints acquired Hadfield's
(India) Limited and thus British Paints (India) Limited was incorporated in the State
of West Bengal. What British Paints, (Holding) UK, acquired was a company which
at that time produced 150 tonnes of ready mixed stiff paints, varnishes and
distempers. Our 1947 sales were a princely RS.25 lakhs, with a total employee
strength of 100. The first Managing Director of British Paints was Mr. A. V. Niblett.
1950s
Sales offices were opened in Delhi and Mumbai and in 1951 a depot was started in Guwahati.
Sales rose to Rs.6 million in 1952. The Company declared its first dividend and
shifted the Head Office to 32, Chowringhee Road, Calcutta. By 1959, modernization
of the Howrah Factory was completed and the first resin plant commissioned. With
that, they entered the synthetics paints market.
1960s
Mr. R. A. Godwin took over as the Chairman & Managing Director in 1962 and initiated
further modernization. By 1965 British Paints (Holdings) Limited, UK, was acquired
by Celanese Corporation, U.S.A. As a result, the controlling interest of the Company
passed on to CELEURO N.V., Holland. In 1969, Celanese Corporation sold their
interest in the Indian Company to Berger, Jenson Nicholson Limited, UK. It was the
beginning of the legacy of Lewis Berger in India - which the Company would later
take forward to enviable heights.
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1970s
Mr. D. Madhukar took over as the Managing Director in the year 1973. Under his expert
stewardship the Company took the giant strides that made it the fastest growing
company in the paint industry. Developments took place in every sphere...new sales
offices added, newer products introduced, new markets opened up and new services
offered. Sales reached over Rs. 160 million by 1978.
1980s
Mr. Biji K. Kurien takes over as Chief Executive in 1980. From 31 December 1983, the
name of the Company was changed to Berger Paints India Limited (BPIL) with unanimous
approval of the shareholders. By this time, there was a division of Berger's operations into the
Retail Business Line (RBL) and the Industrial Business Line (IBL) in order to better cater to
needs of our customers.
Simultaneously, the Company started using the trade name and mark BERGER. From 1983
till date, for more than two decades, the Company has solely used and developed the name
and trademark of BERGER and all its other variants in India. BERGER became a household
name in India.
During this period, many new products were launched like "Luxol Silk" the first premium
emulsion in India, Viton Refinish for cars, Bison Acrylic Distemper and Rangoli Acrylic
Emulsion.
1990s
BERGER PROLINKS, a service aimed at providing paint and application related information
to professionals. It was introduced marking one of our first steps into painting related
services.
In 1991, the controlling stake in the Company was acquired by Mr. K S Dhingra, Mr. G S
Dhingra and their associates. At that time the total sales of the Company was Rs 1.15 billion.
1994 witnessed top management change. Mr. Biji K. Kurien, who was the Managing Director
of the Company for the last 14 years, stepped down and Mr. Subir Bose, a 10 year veteran in
the Company, took over as the new Managing Director. The sales of the Company touched
2.76 billion by 1995-96.
The latter half of the nineties saw BERGER attain the ISO - 9000 certification (1996) and
establishment of BERGER's Quality Management System.
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COLOUR BANK tinting system was also launched through which the consumer can select
from a range of over 5000 colours and which are then made available in minutes.
As part of its expansion program, a new paint-manufacturing unit at Pondicherry was
commissioned in early 1997.
A Joint Venture - Berger Becker Coatings Limited, was started in Goa with Becker
Industraifarg A. B., Sweden.
"In 1999, Rajdoot Paints Ltd. was merged with the Company. The merger resulted in addition
of two new factories at Goa and Sikandrabad, U.P., a joint venture company by the name of
Berger Becker Coatings Private Limited, a network of new depots and several new brands."
2000
In the new millennium Jenson & Nicholson, Nepal was acquired as a 100% subsidiary and
renamed Berger Jenson & Nicholson, Nepal. The Motors & Industrial paints business of ICI
India with its factory at Rishra; West Bengal was acquired as a 100% subsidiary Berger Auto
& Industrial Coatings Limited and then merged with the Company in 2005.
Another new paints factory at Jammu was commissioned in 2003-04 and in 2005 the
Company ventured into Russia through a foreign subsidiary.
New technical tie-ups were forged. Currently the Company has Technical License
Agreements with (1) DuPont Performance Coatings in the area of automotive coatings, (2)
Nippon Paint Co Ltd for new generation of automotive coatings, (3) Orica Australia Pty. Ltd.
in the area of protective coatings, (4) TIGERWERK Lack-u.Farbenfabrik GmbH & Co. KG,
Austria for specialized powder coatings and (5) Nippon Bee Chemical Co. Ltd for coating on
plastic auto parts and mobile phones.
Lewis Berger Home Painting was launched, offering painting solution to customers - making
it a hassle free exercise. Illusions multi chrome finishes was also introduced as "designer
finishes for walls" allowing consumers to transform their walls into fashion statements. This
is once again a first for the Indian paint industry.
The name Berger was prefixed with the first name of Mr. Lewis Berger and a premium range
of products was launched under his full name. The new trademark includes LEWIS
BERGER and incorporates a unique design and colour scheme, reaffirming the Company's
commitment towards aesthetics, product quality, packaging and better service to dealers and
customers.
Ever since the launch of Lewis Berger range of products, the company is on a growth
trajectory and is in the process of expansion of its manufacturing facilities & channel network
SSIPMT/MBA III SEM/VISHAL BHARTI
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across India. The Company's consolidated sales turnover in the year ended 31st March,
2011 was Rs 2328.12 crs.
Board of Directors
Mr. Kuldip Singh Dhingra Mr. Abhijit Roy Mr . Kanwardip Singh Dhingra
Chairman Managing Director& CEO Director
Mr. Gurbachan Singh Dhingra Mr. Pulak Chandan Prasad Mrs. Rishma Kaur
Green Horizon
Vision
To endure an environmentally safe and secure future with a commitment from the company
and all its employee to practice and implement methods that help reduce the harmful effects
on our environment.
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Mission
To conserve natural resources and ensure that protection of the environment remains our top
priority.
To take up the challenge and develop more advanced products which consistently help reduce
the harmful effects on our environment and conserve natural resources. We not only take the
responsibility for environmental protection but also make our employees aware and
committed to the cause.
We respect the needs and social implications of all communities and cultuares where our
business operates.
Shades of green in all our colours
BREATHE EASY -
Our first low VOC Paint
By reducing the VOC content in our paint considerably, we're offering a products that's not
just low on emission but odourless as well. It's our flagship product that leads the way to our
Green Horizon. Mentioned on the right are some of its properties:
Low VOC
Global accreditation
Maximum performance
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Installing energy efficient systems at all new plant facilities.
Using renewable and sustainable raw materials in our formulations.
Our products are manufactuared keeping in mind stringent VOC limits along with
other environmental guidelines as per ithe industry.Our products are compliant to all global
and industrial green certifications
Eco Safe
We ensure that all our other household decorative products are environment friendly and
compliant to global environmental standards as well.
XXII
Research Methedology
Objectives
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To find out whether the tag line Faster, cleaner & better is really working
or not.
To study the quality of service and tools that are being offered by Berger
paints towards XP or not.
To study whether the concept is fulfilling painter needs or not.
To study the whether the overall cost on painting is reduced or not.
To study that to what extent the concept is successful in its attempt.
Research Methodology :-
SSIPMT/MBA III SEM/VISHAL BHARTI
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Introduction -
The chapter aimed to explain the process involved in conducting the research,
from research design, to report preparation as well as setting up the hypothesis for
the research . Firstly the nature of the research would be identified . Secondly ,
the conceptual framework would be introduced. Thirdly, the research hypothesis
would be set up. Fourthly, the research approach and data collection process
would be clarified. Fifthly, all the details about the questionnaire would be
discussed. By defining the research method in a clear and systematic manner, the
research would be more organized and mistakes could be minimized which was
critical for the entire study.
It is the master plan that specifies the methods for collecting and analyzing
needed information in the study, descriptive study has been used.
This research is based on descriptive and quantitative research in order to
examine the concept and its impact in the area where the research was done.
To begin with the study descriptive study aimed to get insights and identify and
define the topic. In second stage, quantitative study would be applied in order to
further discover the concept express painting and impact of painting and to find
out the hidden variables.
Descriptive Design :-
It's a scientific method which involves observing and designing the behaviour of a
subject without influencing it any way. Many scientific disciplines , especially
social science and psychology use this method to obtain overview of the subject.
So I chose descriptive design for study to obtain required information with
influencing the respondents and enabled them to give their respective opinion
about the concept.
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Quantitative Design :-
Quantitative research approach was employed to the research . Questionnaire
were adopted in order to collect the quantitative data to know the impact of
Express painting.
Sample Plan :-
Techniques used for sampling were probability sampling method.
Sample technique :-
The sampling technique used here was convenience random sampling , where
respondents are selected randomly from the place Raipur.
Within a time Limit of 1 month respondents were surveyed and periodic report
was made and submitted to the head of department of management studies of
SSIPMT Raipur.
Target Area :-
Regarding my project my target area is - Raipur (C.G.)
Demographic details of respondents :-
1. Respondents profile age (above 20 - below 50)
2. Questionnaire designing ( self administered questionnaire is used on various
aspects)
3. Research Problem :
a.) Data source - Primary data
b.) Research approach - Survey approach
c.) Research methodology - Descriptive Methodology
d.) Research instrument - Questionnaire
e.) Sample - Dealers, applicators and customers of XP
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f.) Sample universe - Raipur
g.) Sample method - Random sampling method
i.) Primary Data - Questionnaire interview
j.) While deciding about the sample of the research , it is required from the
researchers point of view to pay attention to the mentioned points.
Questionnaire Design :-
For the collection of data for this project I have used 5 point scale
Data sources :-
The raw data provided necessary data for the researcher . The researcher have to
gather primary data only.
Data Source :-
Personal interaction with the respondents of Raipur.
Presentation of data :-
The collected data is presented in tabular form and the interpretation is being
done by graphical representation.
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Data Tabulation
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Findings Of the Study
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Findings :- ( from Dealers)
It has been found that most of the dealers are satisfied with the quality of
service offered by Berger towards XP and are also satisfied with the Quality
and overall performance of tools.
Many of them agreed that despite of launching good XP tools Berger paints
need more R&D on them to make them more useful and cut down their
inefficiencies.
They have a neutral opinion regarding the service domain offered by Berger
towards XP which means its satisfactory but must be improved more with
the passage of time.
Most of them have agreed that their master painters are influenced with the
mechanised tools but the feedback about these mechanised tools is not up to
the expectation which is needed to work on more in future.
Regarding the concept most of the applicators are loyal to the dealers for
this concept.
The dealers had shown a neutral opinion that XP helped them acquire more
leads and also on the total sales regarding this painting concept.
They all have agreed that express painting is successful in its attempt so far.
Almost every dealer believes that express painting is beneficial to replace
traditional painting methods and offers beneficial offers schemes as well.
At the end they all have agreed that the concept is beneficial for all the
painters , customers and dealers.
XXXI
Findings :- ( from Applicators)
Most of the applicators believe that express painting gives better painting
outcomes.
All the applicators have strongly believed that XP tools are user friendly
and also helps to save labour cost
They have a opinion that due to simultaneous jobs can be carried at a time
the tools are somehow efficiently and also let them finish a job at a
particular project earlier than they expect.
The applicators have a strong belief that more training must be provided to
them regarding the XP tools to use them more effectively and efficiently.
Some of them had an opinion that lack of training leads to inefficient use of
XP tools.
Most of them have agreed that XP helps them acquire more leads due to oits
modernised techniques of painting.
Painters have agreed that the schemes offered by Berger paints have made
them loyal towards the brand and gives a better advantage from their
competitor applicators and companies.
Many of them have an opinion that Long term schemes offered by the
company are more beneficial as compared to short term schemes.
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Most of the respondents we have covered have a neutral opinion that
Express painting is faster than traditional painting the reason that tools need
more R&D so that actually the work could be completed in time and not
coming up to the mark of the tagline that XP makes the job completed45%
faster as compared to traditional painting.
Many of the customers have agreed that the coverage and decreased drying
time of paint has increased due to painting done with these mechanised
tools.
They have agreed that express painting saves human effort.
Due to painting through mechanised tools the consequences of patches in
the walls where painting is done with XP tools has reduced.
Almost every customer is satisfied with the overall finish of the painting
when done with XP tools.
They have a neutral opinion for the fact that XP painting reduces dusty
surroundings.
All the customers are satisfied with the service domain offered by Berger
towards express painting and also are satisfied with the facilities like
preview facility, sampling etc.
Almost all have a neutral opinion that express painting has helped them
save material but also regarding payment of any extra cost on painting.
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Limitations
Limitations :-
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Respondents might not feel comfortably with English and hence could not
process.
Conclusion :-
Through the whole study I came to know that so far Express painting is
successful in its attempt , the customers are satisfied so far , the painter
too but ,
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The concept needs to be more refined i.e. the tools designed are capable
enough to vanish traditional painting method in future but before that the
company is required to go for more research and development on the
Express painting tools so that the negatives of the tools must be vanished
with the launching of more effective and efficient tools and the
company is also required to give more and more training for use of such
tools.
The same is with the dealers, since the concept needs to be more refined
that is why they are able to come up strong with the concept.
The concept must be able to prove more about the tagline i.e. Faster,
cleaner and better.
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Appendices
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SSIPMT/MBA III SEM/VISHAL BHARTI
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